Facebook Marketing Certifications and Certificates

If you’re looking for a way to demonstrate your skills in Facebook marketing, you might be overwhelmed by the different certifications and certificate programs available. You might also have a lot of questions, such as: Will a certificate help you get a job? Is there a difference between a certificate and a certification? How do I prepare for these credentials?This article aims to answer these questions so you can efficiently choose the right path toward a Facebook Marketing certification. Keep reading to find out more.

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

Certifications vs. Certificates: What’s the Difference?

You can sign up for an account and use Facebook marketing without having a certification or certificate; however, obtaining one of these distinctions shows future employers or clients that you have demonstrated competency in Facebook marketing. So what is the difference between a certification and a certificate? How do you choose which is right for you, and how do you get one? 

A certificate is what you get at the end of a certificate program. These courses can take several weeks to a month to complete, and they focus on Facebook marketing best practices, like identifying your target audience, building engagement, and using Facebook Ads. Once you complete the course, you will be awarded a certificate that you can attach to your online resume or profile on LinkedIn. Training programs hire instructors with experience with Facebook marketing and are more familiar with rapidly changing trends.

On the other hand, certifications are documents indicating that you took a competency test to prove that you know how to use a software tool or process. You can sign up for classes to help you learn the material on the test. Also, some certifications have an expiration date and have to be renewed, and some tests charge a fee. 

Top Certifications & Certificates for Facebook Marketing

Noble Desktop 

Noble Desktop offers a Social Media Marketing Certificate. In addition to Facebook marketing, the course curriculum includes a LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs and Twitter, Instagram Marketing Bootcamp, Streaming for Social Media, and Social Media Industry and Portfolio. This class will give you the tools and techniques you need to succeed in social media marketing.

Meta

Meta, the parent company of Facebook, Messenger, Instagram, and WhatsApp, offers a collection of certificates for their products. Certifications are available at the beginner, intermediate, and advanced levels. Beginning with the Digital Marketing Associate Certificate, you can move on to Certified Marketing Science Professional, Creative Strategy Professional, Media Planning Professional, Media Buying Professional, Media Marketing Developer, Community Manager, or Spark AR Creator. 

Meta provides study classes and exercises to prepare for the exams, and you need a score of 700 out of 1,000 to pass. The Associate level exams cost $99, and the Professional exams are $150. When you pass the exam, you earn a digital badge that you can attach to your Facebook profile picture.

Coursera

Coursera has a certificate course that covers many aspects of social media marketing, including Facebook and Instagram. This on-demand course takes roughly seven months to complete if you work for two hours a week. At the end, you receive both the Meta Digital Marketing Associate Certificate and a Professional Certification from Coursera. Some Coursera classes are free, but Specializations and Professional Certificates begin at $39.99 a month. An annual subscription costs $399. 

Should I Get Certified in Facebook Marketing?

You don’t need a certification to work as a Facebook Marketer, but having it does have advantages. It lets employers and clients know that you have studied Facebook marketing and have demonstrated that you know how to use the platform to improve business. Studying for a certification will introduce you to more efficient ways to run campaigns and boost your confidence in your abilities.

How to Get Certified in Facebook Marketing

You can earn a Social Media Marketing Certificate through Noble Desktop. The course curriculum includes a Facebook Marketing Bootcamp, as well as a LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs and Twitter, Instagram Marketing Bootcamp, Streaming for Social Media, and Social Media Industry and Portfolio. This class will give you the tools and techniques you need to succeed in social media marketing. In addition to the interactive training, you get four 1-on-1 mentoring sessions that you can use to review challenging concepts and polish your resume and LinkedIn profile. Students also utilize these sessions to get advice from a marketing professional about applying for jobs, and ensure they are on track with their learning goals.

You can take live online classes from anywhere in the world with a set-up similar to in-person instruction. A real-time, remote instructor can answer questions and can share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete the course, you will receive a verified digital certificate of completion licensed by the New York State Department of Education. The certificate does not expire.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.

Key Insights

• Facebook is a free social media platform with almost 3 billion users.
• Facebook marketing lets you identify a target audience, set goals, and build relationships with your audience through engagement.
• You can earn certifications and certificates in Facebook marketing to boost your confidence, demonstrate competence, and help you get a job.
• You can receive comprehensive Facebook marketing training through an in-person or live online course with Noble Desktop.