Which Facebook Marketing Training Format Is Right for Me?

Facebook is one of the fastest ways to grow an audience and promote your goods or services. Facebook marketing training can get you started with this powerful tool. When comparing types of Facebook marketing training, there are many factors to consider. Everyone learns differently, and choosing the right training is critical to your experience.

Keep reading to learn more about the different formats of Facebook marketing training, how they compare, and how to determine which is best for you.

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

Training Formats for Facebook Marketing

There are three training environments to choose from to learn Facebook marketing: in-person classes, live online sessions, and on-demand courses. Each has its advantages and disadvantages. In-person classes are familiar and more personal, live online sessions are more convenient, and on-demand courses tend to be less expensive than the other two. Ultimately, you need to think about your circumstances and how you are most comfortable learning when you choose a type of training.

In-Person Facebook Marketing Training

When it comes to acquiring new skills, some people prefer in-person classes over online instruction. If having a live instructor and classmates in the same room is familiar, this would be a good option for you to learn Facebook marketing. You can ask the instructor questions, get help when needed, and network with other students in an in-person class. There are also some drawbacks to in-person classes. You need to travel to class and find parking, which costs money, and sometimes the class is scheduled at a time you can’t attend.

Noble Desktop offers a Facebook Marketing Bootcamp in person in New York City from their campus in Midtown Manhattan. Students use state-of-the-art classroom computers for exercises, and the instructor is in the room. Ledet Training also has a class called Social Media Marketing with Facebook and Twitter, and Certstaffix Training offers Facebook Advertising, a one-day course focusing on Facebook Ads.

Live Online Facebook Marketing Training

Live online training classes are becoming a popular method for learning Facebook marketing. You can take live online classes from anywhere in the world with a set-up similar to in-person instruction. A real-time, remote instructor can answer questions and share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete the course, you will receive a verified digital certificate of completion licensed by the New York State Department of Education. 

Noble Desktop offers a live online version of Facebook Marketing Bootcamp that runs concurrently with an in-person session. This course covers how to set up a Facebook business account, drive engagement, audience targeting, conversion tracking, and analytics. You will learn the skills you need to advertise successfully on Facebook. This program also includes a free retake option so you can come back within a year to refresh the material. You can also choose live online sessions of Ledet Training’s Social Media Marketing with Facebook and Twitter and Certstaffix Training’s Facebook Advertising class.

Free Online Courses & Tutorials

If you are not ready to tackle an entire course, you can start learning Facebook marketing online for free. Free courses can introduce you to the basics of Facebook marketing to help you decide if you want to go further. Try Noble Desktop’s Intro to Facebook Marketing to get started. 

Another free option is Meta’s Blueprint Courses. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. HubSpot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.

Read about more free Facebook marketing videos and online tutorials.

On-Demand Classes

You can choose an on-demand class to learn about Facebook marketing. These classes are pre-recorded and you can watch them at your own pace, but you don’t have access to a live instructor who can answer your questions. Facebook offers on-demand classes on topics like attracting an audience, building relationships, and monetizing your content. 

Comparison of Facebook Marketing Training Formats

Learning Facebook marketing is easier when you enroll in a class. You can choose classes in three different environments: in-person, live online, or on-demand online. Each with its own advantages and disadvantages, your choice of how to study Facebook marketing will depend upon what you feel comfortable with, how much time you have to study, and how important personal interaction is to you. If you are concerned that you won’t learn as much in an online class as you would in a classroom, research shows that students learn just as well (and sometimes even better!) in virtual settings as in traditional classrooms.

The most engaging and interactive formats for learning Facebook marketing are in-person instruction and live online classes. Students can ask questions and receive immediate feedback, guidance on building portfolios, and interact with like-minded peers. Face-to-face training offers additional bonuses like networking opportunities and computer labs with up-to-date software. The downside of in-person instruction is that finding a class in a convenient location isn't always possible.

Live online classes often run simultaneously with an in-person class and have the same advantages: they’re interactive, comprehensive training courses led by expert instructors. Virtual courses are flexible and allow you to take a class when you may not be able to travel to in-person classes. Live online classes allow you to master Facebook marketing from the comfort of your home or office. You can benefit from online classes no matter where the school is based. 

On-demand classes are another convenient way to learn Facebook marketing. They are often the most affordable option and can be an excellent way to get an overview. You can watch videos when and where you want as long as you have a stable internet connection. However, this method doesn’t offer the benefits of live instruction, like the ability to ask questions, and the information can be outdated. 

Is it Possible to Teach Yourself Facebook Marketing?

It is possible to teach yourself the basics of Facebook marketing. It’s easy to open an account and start posting. Most people are familiar with social media and how it works, but there are some differences between running a personal account and a business account.

Learning to use Facebook’s analytical tools, now called Meta Business Suite, is a bit more challenging. These tools allow you to check on activity on your Facebook and Instagram pages from one place. Keep track of how posts, ads, and stories are doing and view performance insights. If you haven’t used analytics tools before, watch some tutorials to get started.

The real obstacle to learning Facebook marketing by yourself is Facebook Ads. There is no way around the fact that this tool is tough to learn and even harder to master. Your choice is to devote a lot of time and study to figure out Facebook Ads on your own or to sign up for a class.

How to Decide the Best Way to Learn Facebook Marketing

What is the best way for you to learn Facebook marketing? That depends upon how you are most comfortable learning and why you are learning Facebook marketing in the first place. You might be a “dive in and figure it out” kind of person, or you might feel more comfortable taking a class. You can choose from in-person classes, live-online programs, or on-demand courses that you can watch on your own schedule. One of the first things to decide is what level you are starting at.

If you are a beginner with Facebook marketing, a general overview of the key features is an excellent place to start. Many free introductory seminars, like Intro to Facebook Marketing from Noble Desktop, offer this overview for beginners. This class includes information on developing a strategy, creating engaging content, and how to use paid advertising.

Once you understand the fundamentals of Facebook marketing, you might want to learn more about the more complex aspects, like Facebook Ads. You can sign up for a bootcamp course that covers Facebook marketing in more depth, like Noble Desktop’s Facebook Marketing Bootcamp. This bootcamp covers creating and managing successful ad campaigns, setting up business pages, leveraging Facebook groups, and creating targeted ads. Learn to use conversion tracking, audience targeting, and Facebook Pixel to ensure a high return on your ad budget.

If you want to master Facebook marketing for a new career or pivot from another industry, a social media marketing certificate course can help you stand out from other candidates. Noble Desktop’s Social Media Marketing Certificate covers the major social media platforms and their analytics and advertising programs, plus how to manage content and boost business. This full-length course includes 1-on-1 mentoring and assistance with designing and assembling your professional portfolio.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.