Facebook Marketing Video Tutorials

Facebook marketing and paid advertising are the fastest ways to grow a business online. There are many videos available online for learning Facebook marketing. Watching video tutorials online is a popular method of learning because you can go at your own pace, starting with beginner videos and working into more advanced material, and you can set your own schedule for when to watch. Also, you can rewatch the videos when you need a refresher. This article will cover a range of videos, including what they teach and where to find them.

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

Why Are Video Tutorials Helpful When Learning Facebook Marketing?

Videos can help you learn many subjects, like Facebook marketing, because they capture and hold your attention. The quick movements and interactive nature of videos make a connection to audiences much more quickly than text, and pictures can convey details better than words. You can use videos to provide actual footage of a process step-by-step that the viewer can go back and repeat. 

Studies show that 65% of people are visual learners and retain information better when seeing rather than hearing it. Although text is also visual, the brain processes images 60,000 times faster, and adding movement increases retention even more. According to HubSpot, 90% of online shoppers prefer videos to print ads. Video tutorials make learning a complex topic like Facebook marketing and advertising much more straightforward.

When you watch video tutorials, you can set your schedule and watch when you have time. You can pull up a video while you eat lunch or in the evening after you get home. You can go at your own speed and repeat the video as many times as you need to until you have mastered the concepts.

There are also many free video options available for learning Facebook marketing. If you are just beginning to explore the field and wondering if this might be a promising career for you, watching free videos is an excellent way to find out before spending money on courses.

Types of Facebook Marketing Videos

Free Tutorials

You can find free video tutorials introducing you to Facebook marketing in several places. Noble Desktop’s Intro to Facebook Marketing video is one possibility to check out. This overview of Facebook marketing gives you an idea of how Facebook and Facebook Ads work. 

If you want to go a little deeper, you can watch some of the many Facebook tutorials on YouTube. LYFE Marketing has Facebook Marketing: A Complete Video Guide for 2022, Simplilearn has a three-hour tutorial on Facebook Ads, and Andrew Ethan Zeng has a Complete Facebook Ads Tutorial for Beginners. These are just a few of the many hours of free videos available to get you started in Facebook marketing.

Meta Blueprint also has videos on Facebook marketing and how to do it. One especially interesting series is the Boost with Facebook Good Ideas Festival. This is a series of short videos made by small businesses about how they have used Facebook and Facebook Ads to boost their businesses.

Video Classes

You can find more in-depth videos on learning Facebook marketing on LinkedIn Learning. There are numerous on-demand video classes on Facebook and Facebook Ads, starting with beginner videos like Marketing on Facebook and Advertising on Facebook and more specific classes like Managing a Facebook Business Page and Advanced Facebook Advertising. LinkedIn Learning offers a 30-day free trial before paying for a subscription.

Why Learn Facebook Marketing?

With almost three billion users, the primary advantage of learning Facebook marketing is the size of the potential audience. Facebook provides free analytical tools to allow you to narrow your target audience and reach the kind of users most likely to connect with your product or service. 

Facebook marketing also provides an opportunity to build an organic reach for your product or brand without paying for advertising. Facebook generates revenue from paid advertising and doesn’t charge users, so all you put into your Facebook campaigns is effort. If you have identified your audience correctly and keep up a steady engagement, you can build a lot of support without spending any money. However, as they grow, most businesses eventually pay for ads through Facebook Ads.

Read more about why you should learn Facebook marketing. 

How Difficult is It to Learn Facebook Marketing?

If you like spending time on social media and enjoy using your creativity, Facebook marketing will not be difficult to learn. How difficult or easy it is to learn Facebook marketing depends on how motivated you are and how much time you have to study. Does multitasking come easily to you? Do you enjoy keeping track of data? Is creating content for Facebook followers more fun than working? If these statements resonate with you, it probably won’t be difficult for you to learn Facebook marketing and change careers, especially if you sign up for a certificate course.

There aren’t any prerequisites you will need to know before learning Facebook marketing, although a few skills can make it easier. Comfort with technology and working with numbers will make it easier for you to pick up Facebook marketing analytics tools. Good communication skills and familiarity with social media interactions are a plus, too. 

It is free to open a Facebook account and use the tools that Meta provides. There is an associated cost if you run Facebook Ads, but you can set a cap on spending to stay within your budget. The only other cost for learning Facebook marketing is tuition if you choose to sign up for a class.

Read about how difficult it is to learn Facebook marketing.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.