Best Facebook Marketing Classes Near Me: Find In-Person & Virtual Training

Learn More About Facebook Marketing Courses

A specified branch of digital marketing, Facebook marketing is the promoting of a brand or business by maintaining its presence on Facebook. Involving both organic (free) posting and boosted (paid) posts, Facebook has quickly become one of the top platforms for paid social media campaigns.

Facebook boasts more than 1.4 billion users per month, marketing on this platform requires you to develop an intimate understanding of your audience while you inform and entertain your followers. You can engage with your audience in a variety of ways: share content with your followers via posts, get discovered through Reels, and express your brand voice, tone, and style through stories. Direct messaging allows you to communicate directly with your customers and joining relevant groups can help expand your reach. With additional avenues like selling products through shops and going live for an interactive experience, there are nearly endless ways to leverage Facebook to share and grow your brand or company.

Additionally, Facebook provides tools that you can use to market your business. Advertising filters allow you to target your posts at audiences by things like income, interest, and behavior. Targeted social posts like this can seek out your desired client base with the help of data and algorithms, saving you precious time. Considering that users check their Facebook accounts 14 times per day on average, brands with compelling marketing campaigns can capture the attention of a much larger audience than traditional marketing pathways.

Industries That Use Facebook Marketing

Facebook marketing is a must in any industry that relies on digital marketing. Whether an industry is focused on business-to-business (B2B), business-to-consumer (B2C), or consumer-to-consumer (C2C), being an expert in Facebook marketing can help increase engagement, brand loyalty, and sales.

The retail and ecommerce industry uses Facebook marketing to reach new potential customers while retaining their current audience through a consistent and trustworthy brand identity. You can promote your products, give a peek behind the scenes to foster more loyalty, and track the success or failures of your social media marketing campaigns with Facebook marketing strategies and tools. The United States is the second largest market for ecommerce and with projections of a 24% increase in online retail purchases by 2026, ecommerce is going to continue to grow.

FinTech companies, like Lemonade, Klarna, and Chime, advertise and engage with their followers on Facebook. By running ads, making posts, and responding to comments, FinTech companies can build confidence and trust with their consumers, setting them apart from their competitors. Projections indicate that by 2025, the US will account for more than 62% of the global FinTech transaction value, so if you currently (or wish to) work in FinTech, learning Facebook marketing can make you a more valuable employee in this ever-growing industry.

Entertainment services companies, like Netflix, use Facebook to gain new customers, publicize their content, and keep their current consumers on the edge of their seats. At $660 billion, the U.S. media and entertainment (M&E) industry includes motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, and ancillary services and products. This booming industry isn’t going anywhere, thanks to the assistance of strategic Facebook marketing.

Facebook Marketing Jobs & Salaries

Becoming skilled in Facebook marketing can lead to a variety of successful careers. You could become a Digital Marketer, developing content beyond just ads and posts, creating emails, marketing campaigns, articles, or blog posts. Your Facebook marketing skills would come in handy as a Digital Marketer, allowing you to translate broader marketing campaigns across social media platforms. A Digital Marketer can make anywhere between $65,000-$95,000 depending on your years of experience.

You could also become a Social Media Strategist and spend your days researching trends, managing a content calendar, coordinating with influencers, and monitoring analytics and metrics to gauge the success of your social media posts and ad campaigns. The average salary for an entry-level Social Media Strategist falls between $60,000-$70,000 but you can make over $85,000 in a senior role.

A slightly more alternative career avenue is to become an Influencer, marketing various goods and services based on brand partnerships. Knowing how to leverage Facebook and Instagram (both owned by Meta) to promote your partnerships and increase sales can make you a very successful Influencer, allowing you to work on your own time and with your preferred brands. Influencer salaries can range widely, with some influencers making over six figures.

These are just a few of the careers that utilize Facebook marketing. Keep reading below to learn more about what you’ll learn in a Facebook marketing course and how to pick the best program for you.

Are there Prerequisites to Learning Facebook Marketing?

While there aren’t any prerequisites for learning Facebook marketing, certain skills will be helpful. Having experience with Facebook and various other social media platforms will help you understand how your potential consumers and followers use them. Knowing how people interact with each other through likes, comments, and direct messages can help direct your social media campaign strategy.

Having experience with data and analytics is also beneficial. You can use data and analytics to provide valuable insights into the behaviors of your followers, content engagement, and overall page growth. While there are specific tools that you will use for tracking and analyzing data on Facebook, having any general experience with the concept can help make the transition to the Facebook-specific tools more smooth.

Is it Difficult to Learn Facebook Marketing?

If you already use and are passionate about social media, Learning Facebook marketing should be fairly easy. Choosing the right class style will greatly affect how you learn, so it’s important to know if an in-person, live online, or on-demand virtual class works best for you. The amount of time you can commit to studying will also impact the difficulty level. And, while learning the basics may not be too complicated, mastering Facebook Ads can be challenging, due in part to Meta constantly making changes to Facebook, so getting the most up-to-date information is important when you are learning Facebook marketing. Facebook Ads is a powerful tool, and it can take several weeks to months to get comfortable with it. While these things may have an impact, anyone with determination and a passion for online branding can master Facebook marketing.

What Will You Learn in a Facebook Marketing course?

A Facebook marketing course will generally cover the basics of digital marketing with a more specific approach. You’ll get familiar with the common principles and strategies of online marketing, master creating a business profile or page on Facebook, and learn the ins and outs of engaging your audience through posts, comments, direct messages, and stories. You’ll most likely get familiar with paid ad strategies and possibly gain an introduction to incorporating shops into your profile Ultimately, you’ll learn how to think like your target audience so that you can create content that caters to their interests and encourages ongoing connection.

Best Facebook Marketing Classes & Schools

Noble Desktop offers Facebook Marketing Bootcamp, a two-day workshop where you’ll learn to take your social media marketing skills to the next level and establish a strong online presence. You’ll closely examine one of the most popular social media platforms while also learning current Facebook marketing trends. Throughout the course, you’ll master developing a successful Facebook Marketing strategy, creating visual content that increases engagement and drives sales, gaining and expanding your following, and using Facebook paid advertising for increased engagement and profit. Held live online, this class has all the benefits of a face-to-face class like interaction with your instructor and other students, with the bonus of attending from wherever you choose.

Noble Desktop also has a course called Social Media Marketing Certificate, that covers Facebook, LinkedIn, Youtube, TikTok, and Instagram marketing tools and tactics. For each of these platforms, you’ll learn to determine the right social media platform for your goals, develop a successful social media strategy, create content that increases engagement and drives sales, learn how to gain more followers and expand your reach, and the importance of social listening and using social media analytics to improve results. Held live online or in-person in New York, this course includes one-on-one mentoring, setup assistance, and one free retake.

Facebook and Social Media Marketing at Santa Monica College will teach you proven social-media marketing techniques and tools you can use to get leads, find prospective clients, and attract people to your Facebook page and other websites. You’ll also master building a business Facebook page, creating content and promotions to engage your audience, and connecting your website to Facebook. Held in person, you’ll gain face-to-face interaction with your instructor and fellow students through hands-on lessons. There are no prerequisites to this course; enrollment is open to anyone 18 and older.

Also in the Los Angeles area, Launch Yourself! is hosted by West Los Angeles College in Culver City. This course teaches you the eight critical steps to jump-starting almost any business, brand, or venture on the Internet. You’ll learn how the pros use targeted marketing, branding, story building, website optimization, social media, ecommerce, and strategic content to increase brand visibility, capture interest, and generate sales. Included in the cost of this class are a comprehensive workbook and CD.

Corporate and On-site Facebook Marketing Training

Noble Desktop also provides corporate and on-site training in Facebook marketing thanks to their extensive experience developing curricula for various training sessions. With corporate and on-site training, you can purchase vouchers in bulk at a discounted rate and choose which courses are available to employees. Custom training curriculum, comprehensive support materials, instructors who are industry professionals, and flexible scheduling give you and your employees more control over their continued learning. You can discuss your training needs free of charge by contacting corporate@nobledesktop.com.

In the last decade, it is undeniable that the landscape of the advertising industry has changed. Fewer and fewer people regularly watch network television, ad blockers have become a normal part of internet life, and brands are almost expected to have a digital presence. Responding to this shift, advertising agencies and their clients have increasingly invested in social media marketing. A prominent space in which advertisers have found success is on Meta’s Facebook.

Facebook is the largest social media platform in the world, with nearly 3 billion unique users visiting the website each month. That is more unique users than Instagram, TikTok, and Twitter combined. Owing to this massive user base, digital advertisers can’t afford to ignore the potential offered by advertising products and businesses on Facebook. In recent years, Facebook has even begun integrating various features for businesses to more effectively reach their target audience and build a brand presence on the platform. Between these new features and the expansion of the Facebook marketplace.

Taking courses in Facebook marketing will teach students how to design and launch marketing campaigns tailored to specific audiences on Facebook. One of the complexities of digital marketing is that because every platform has a different audience and infrastructure, what works on one platform may not be successful on another. Specialized training will then allow students to build marketing campaigns that account for these differences, such as how to use communities and groups on Facebook to build a consumer base. Facebook’s platform, particularly its emphasis on community-building and direct interaction with consumers, makes the space ideal for small businesses, ecommerce shops, and indie creators to sell their products and build a small but loyal customer base. The community features of Facebook also help business owners and advertisers connect with other like-minded merchants to work together with (or to get a good look at what your competitors are doing)

In addition to its base platform, Meta seeks to attract businesses to its platform. To aid this, they have launched many tools to help advertisers utilize their website, such as their Facebook Business Suite Insights, a free analytics tool that can be used to determine the demographic data of the audience that views your ads or Facebook Pixel, another free analytics tool that can be used to determine user activity on a business’s personal Facebook page. These tools make it easier for businesses to maximize their RoI on a digital marketing campaign and make it easier for them to understand the makeup and behaviors of their audience. Meta also provides users with a paid advertising service that can be employed to create targeted ads that become prioritized in your audience’s feeds. Facebook Ads offers users a wide variety of tools to customize how and where they want their ads to appear across the website. Meta is constantly striving to improve its advertising and data analytics tools.

While Facebook isn’t the only social media platform that businesses use to advertise, the size of the platform and the tools that Meta provides ensure that businesses can’t afford to overlook what they can do to advertise on Facebook. While most digital marketing campaigns take advantage of a wide variety of platforms, learning the specificity of key websites, such as Facebook, will be invaluable to aspiring business owners and digital advertisers. While it would be foolish only to learn how to advertise on one social media platform, learning how to advertise on Facebook is a great place to start.

Facebook Marketing Careers

Very few digital marketing careers strictly focus on individual platforms, and those that do are not connected to Facebook. As a result, learning how to market products and businesses on Facebook will be one aspect of a larger digital marketing toolkit. However, given the size and influence of the platform, there aren’t many digital marketing careers that won’t require at least a reasonable familiarity with the ins and outs of advertising via Facebook.

The most common line of employment for those with Facebook advertising training include Digital Marketers, Digital Strategists, and Social Media Strategists. While smaller businesses may have only a few people (or even a single person) in each role, leading to overlapping, these positions will each have discreet roles to play at larger firms. Digital Marketers and Digital Strategists will be tasked with building and executing online marketing campaigns for their clients. They will need to understand digital marketing skills alongside SEO, data analytics, and non-digital marketing techniques. They serve a vital role in any advertising department; in the US, they can expect to make about $63,000 a year.

Social Media Strategists will specialize in building marketing campaigns for social media platforms, fine-tuning them for individual websites and target audiences. In addition to learning how to use the advanced analytics offered by Facebook, they will also need to know how to utilize other social media platforms, like Instagram, WhatsApp, Twitter, and TikTok. Given that each platform is different, this will entail a decent amount of training, but Social Media Strategists are increasingly in-demand. At smaller companies, Social Media Strategists may also be tasked with running elements of a brand’s social media presence, either being the person to post updates, engage with other users on the platform, or pretend to be a brand on Twitter. In the US, the average Social Media Strategist earns about $60,000 a year.

Facebook advertising skills are also important to the more data-driven careers in the field of digital marketing. Search Managers and other SEO-related career fields will need to understand how Facebook directs users to different parts of its website, how it interacts with search engines, and how Facebook advertising campaigns can attempt to stand out in the crowded internet landscape. While these professions will be less invested in the creative side of digital marketing, they will still need to learn how to use tools like Facebook Pixel and Facebook Business Suite Insights to paint the fullest picture possible for their clients. Like other digital marketing professionals, Search Managers will need to know how to use other metrics, like Google Analytics and AWS, to perform their jobs. In most cities, Search Managers can expect a starting salary of approximately $74,000.

In-Person Facebook Marketing Classes

Students looking to learn the ins and outs of Facebook marketing may wish to consider enrolling in an in-person training course. These courses, which are taught by experienced instructors with years of advertising experience, are among the best options available for students seeking hands-on Facebook marketing training. Students can work directly with their instructors and collaborate with like-minded colleagues. Noble Desktop provides users with their Classes Near Me tool to help them find the options for in-person Facebook marketing training in their area.

Noble Desktop offers comprehensive in-person Facebook marketing training at its Manhattan campus. Students can take advantage of Noble’s on-site computer labs and receive hands-on instruction in the finer details of Facebook marketing techniques. Like many individual training classes, these courses are only available in person in a handful of locations (in Noble’s case, only in NYC).

Students who don’t live in or around New York City will want to consult the options that they have available to them from other service providers. In addition to schools with a single campus, a few providers have multiple locations around the country. Ledet Training offers in-person Facebook and Twitter advertising classes at 13 locations nationwide (Atlanta, Los Angeles, Houston, San Diego, Washington, D.C., Denver, Chicago, Boston, Phoenix, Portland, Columbus, Miami, and Raleigh), and Certstaffix Training offers one-day Facebook advertising courses at 48 different locations across the country. Certstaffix Training, in particular, teaches classes through a remote instructor model. While students will be physically present and have access to Certstaffix Training’s computer labs, their instructors will teach remotely (though still live and in real-time).

Virtual Facebook Marketing Classes

Some students may find that in-person Facebook marketing training options are lacking. These students may wish to consider live online instruction as an alternative way to learn the intricacies of Facebook as a marketing platform. In these courses, students will still be able to interact directly with live instructors who guide them through learning Facebook marketing and help them by answering questions and providing feedback. With a student’s permission, instructors can even directly interact with a student's computer hardware remotely to demonstrate a difficult concept.

Noble Desktop offers students a wide array of different Facebook marketing courses alongside other digital marketing classes. It doesn’t matter whether you want to quickly learn how to work with Meta’s digital advertising tools or you want to start a new career in the field of digital marketing, Noble has a course that is designed to fit your needs.

Students looking to learn the skills needed to succeed with a Facebook marketing campaign should consider Noble’s Facebook Marketing Bootcamp. In this course, students will learn all the techniques they need to plan and execute a successful Facebook marketing strategy. These include lessons in how to create visually appealing content that leverages the affordances of Facebook’s platform, lessons on how to use business pages and community pages to build a following and perform consumer outreach, and how to take advantage of the free and premium advertising features that Meta provides businesses to analyze their Facebook traffic and produce targeted advertisements. This course is ideal for aspiring marketers and entrepreneurs looking to get a project off the ground with the help of a successful ad campaign.

Noble offers a pair of certificate programs for students looking for a more complete education in digital marketing, including the Social Media Marketing Certificate program and the Digital Marketing Certificate program. These career-focused training programs will prepare students for a new career in the world of digital marketing. They will provide students with one-on-one professionalization and job preparation mentorship. The Social Media Certificate program will prepare students for a career as Social Media Strategist. In addition to teaching them how to advertise using Facebook, they will also learn how to build ad campaigns for Instagram, YouTube, TikTok, and LinkedIn. Each platform has a different audience and infrastructure, so what will work on YouTube will need to be different from what you put up on TikTok. The Digital Marketing certificate program takes all of the lessons of the Social Media Marketing Certificate and complements them with advanced SEO training and Google Analytics/Ads instruction. This course is an ideal fit for students seeking to build a new career as Digital Marketers.

In addition to these course offerings, students may also wish to consider exploring the live online Facebook marketing courses offered through NYIM Training. Prospective students can compare these to Noble’s options as well as the Facebook marketing classes available through NYC Career Centers.

Corporate & Onsite Facebook Marketing Training

Any company that wants to have a digital presence will benefit from having employees who are trained in the finer points of Facebook marketing. Facebook’s control of the social media marketplace continues to grow, and with more than 2.8 billion unique users visiting the website each month, businesses can’t afford to ignore that audience. One way to ensure that your employees are equipped with the right tools to advertise your company on Facebook is by providing them with corporate Facebook marketing training available through Noble Desktop, either onsite or virtually. These courses, which can be taught either onsite at your company office or in a private virtual classroom, will give your employees expert instruction in the affordances of Facebook’s marketing infrastructure. Not only will they learn how to take advantage of the free tools provided by Meta, but they will also learn how to strategize a marketing campaign optimized for Facebook. If you want to give your employees a chance to develop these skills on their own time, Noble also offers group enrollment discounts in any of its open enrollment live online classes. To learn more about how your employees can benefit from corporate Facebook marketing training, contact Noble Desktop today.

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Learn More About Facebook Marketing Courses

Industries That Use Facebook Marketing

Facebook Marketing Jobs & Salaries

Are there Prerequisites to Learning Facebook Marketing?

Is it Difficult to Learn Facebook Marketing?

What Will You Learn in a Facebook Marketing course?

Best Facebook Marketing Classes & Schools

Corporate and On-site Facebook Marketing Training

Facebook Marketing Careers

In-Person Facebook Marketing Classes

Virtual Facebook Marketing Classes

Corporate & Onsite Facebook Marketing Training

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