Best Digital Marketing Classes Near Me: Find In-Person & Virtual Training

Top Digital Marketing Courses

Discover the importance of digital marketing in today's online business environment and learn about the different career paths one can explore, such as Digital Content Strategist, Social Media Manager, or Web Optimization Specialist. Learn about the variety of digital marketing classes one can enroll in and the potential salaries for various positions in the field.

Key Insights

Digital marketing is essential for virtually all businesses, encompassing fields like search, social media, email, site optimization, and more, and it requires both creative and technical skills.
Specialization in a particular area of digital marketing, such as social media marketing, can lead to careers like professional Social Media Strategists.
Digital marketing can help in growing a business by developing the right digital marketing strategy, reaching the target audience, and optimizing websites for better conversions.
Noble Desktop offers comprehensive Digital Marketing and Social Media Marketing Certificate programs that focus on equipping students with the necessary skills to run successful marketing campaigns.
Several digital marketing courses are available online, such as BrainStation's Digital Marketing Course Online, UCLA Extension's Digital Marketing course, and Bootcamp Digital's Digital Marketing Master Certification.
The salaries for digital marketing roles can vary, with positions like Digital Content Strategist, Social Media Manager, and Web Optimization Specialist being in high demand.

Learn more below

Digital Marketing Topics

Google Analytics

Google Analytics is critical component of digital marketing and an essential skill for any digital marketer. Google Analytics serves as a web and marketing analytics tool that can drive insight for web and marketing optimization. With Google Analytics, you can connect data from your site to various marketing channels, including Google Ads, email campaigns, social media marketing, Google Search Console, and more.

Explore Google Analytics Classes

Google Ads

Google Ads is a digital marketing channel focused on search and display advertising through Google Search. As Google is the most commonly used search engine, Google Ads provides access for digital marketers to reach searchers at the time of their search with paid search. In addition to paid search, the Google Ads platform allows for display campaigns across the Google Display Network, which can be a powerful tool for remarketing to website visitors. Google Ads is an important part of a digital marketing strategy and leverages Google's Search and Display networks to reach potential customers.

Explore Google Ads Classes

Social Media Marketing

Social media marketing is a form of digital marketing focused on using social channels like Instagram, Facebook, and LinkedIn to prospect, engage, and convert customers. Both organic and paid strategies can be used for many social media channels. In comparison to search marketing, social media marketing allows for more visually engaging content like graphics and videos that can drive new customers, build loyalty, and grow sales. Social media marketing can be a key part of a digital marketing strategy, and it is critical to find the right channels and strategies to find the right audiences for your products or services.

Explore Social Media Marketing Classes

SEO

Search engine optimization, or SEO, is a vertical within digital marketing that involves optimizing a site to rank higher in the search engines. SEO is a purely organic strategy, making it both competitive and fruitful. In order to succeed in SEO, it is vital to find the right keywords to target and devise an SEO strategy to improve rank for those keywords. For many search-driven businesses, SEO can be a powerful long-term strategy that allows for organic and sustainable growth.

Explore SEO Classes

Email Marketing

Email marketing is an older but still relevant form of digital marketing that involves building an email list and sending regular emails to engage or drive sales from your audience. Email can be an effective channel as it is relatively low-cost, but it does require the investment in building a good email list. As part of brand-building and digital marketing, email marketing can be an inexpensive addition to your marketing strategy that you can grow over time.

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Ecommerce

Ecommerce skills can be a part of a digital marketer's toolkit if you are running or working for an eCommerce business. Ecommerce skills combine a variety of digital marketing skills, conversion rate optimization, and marketing best practices. To run a successful eCommerce business, you'll need to learn the setup, optimization, and marketing skills specifically for eCommerce.

Facebook Marketing

Facebook is a leading social media platform with over 2 billion monthly active users, making it a crucial component of digital marketing strategies for businesses worldwide. Marketers leverage its extensive user data and advertising tools to target specific demographics, engage with potential customers, and drive brand awareness and conversions.

Explore Facebook Marketing Classes

Digital Marketing Courses by School

Here are some of the top schools offering Digital Marketing training, including Noble Desktop (27 courses), Digicomp Academy (21 courses), and FLAG (15 courses).

Noble Desktop

NYC location: 185 Madison Avenue, New York, NY, 10016 US

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
Noble Desktop’s Top Digital Marketing Courses
- Digital Marketing Certificate
  - 120 Hours
  - $3,995
  In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.
- Social Media Marketing Certificate
  - 72 Hours
  - $2,495
  This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
- SEO Bootcamp
  - 12 Hours
  - $650
  In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
- AI for Digital Marketing
  - 18 Hours
  - $975
  Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.
General Assembly
Locations:
- Atlanta
- Austin
- Boston
- Chicago
- Dallas
- Denver
- Detroit
- Houston
- Los Angeles
- Miami
- Minneapolis
- Nashville
- NYC
- Orlando
- Phoenix
- Raleigh
- Salt Lake City
- San Diego
- San Francisco
- Seattle
- Tampa
- Toronto
- Washington, D.C.
- London
- Charlotte
- Louisville
- St. Louis
- Live Online
- Melbourne
- Sydney
- Paris
- Singapore
+ 27 more
General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
General Assembly’s Top Digital Marketing Courses
- Digital Marketing Short Course
  - 40 Hours
  - $4,500
  Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- Social Media Bootcamp
  - 12 Hours
  - $375
  This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.
- Advanced Digital Marketing Bootcamp Not currently offered
  - 7 Hours
  - $250
  This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).
- Google Analytics Bootcamp Not currently offered
  - 7 Hours
  - $250
  This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.
BrainStation
Locations:
- NYC
- Toronto
- Vancouver
- Live Online
BrainStation is an intensive training provider focused on teaching digital skills and offering full-time diplomas, part-time certificates, and other forms of expertise in time frames of one to twelve weeks. BrainStation believes there are different styles of learning and therefore adopts flexible learning options like Online Live, where students can learn virtually.
BrainStation’s Top Digital Marketing Courses
- Digital Marketing Certificate
  - 30 Hours
  - $3,250
  Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.
- Search Engine Marketing Certificate
  - 30 Hours
  - $3,150
  This course teaches search engine marketing using a collaborative project-based learning model. Graduates are ready to provide advanced analysis and professional campaign management. Online or on campus, students will gain the skills you need to develop and manage a search engine marketing campaign.
- Social Media Marketing Certificate
  - 21 Hours
  - $2,450
  This program in social media marketing teaches students how to take advantage of these data-driven digital marketing platforms. This course teaches principles and strategies for working with social media management platforms. Graduates also gain experience in creating real social media campaigns.
- Digital Marketing Diploma
  - 12 Weeks
  - $15,000
  In this digital marketing program, students will learn to use digital marketing tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and Google Ads to develop content, analyze data, and manage social media and search engine marketing content. Each module of this online or on-campus program culminates in a realistic real-world project. After graduation, students have access to a Career Success Program.
Georgetown School of Continuing Studies

Washington, D.C. location: 640 Massachusetts Ave NW, Washington, DC, 20001 US

Georgetown School of Continuing Studies offers a wide range of onsite and online academic, professional development, and international programs for students and organizations. They also provide professional certificates in business and management, education, executive leadership, financing and accounting, and marketing and communications.
Georgetown’s Top Digital Marketing Courses
- Digital Marketing Strategy Bootcamp
  - 12 Weeks, 4 hr/wk
  - $4,995
  In this comprehensive digital marketing program, students will learn the skills they need to succeed in the digital age. Participants will understand the full digital marketing landscape and learn the tools they need to drive impact with digital marketing. This course blends online and on-campus learning for professionals looking to learn outside of regular work hours. This program includes career development coaching, project work, and a certificate to show prospective employers. Topics include multi-channel marketing strategies, digital tactics to business growth, measurability of digital marketing, and presentation skills.
Rice University Boot Camps

Houston location: 6100 Main St, Houston, TX, 77005 US

Rice University offers 12-week and 24-week programs in web development, data analytics, cybersecurity, financial technology, UX/UI, and digital marketing in Houston, Texas, and online. The bootcamps are offered through Rice University's Susanne M. Glasscock School of Continuing in partnership with Trilogy Education Services.
Rice University’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $7,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
UNC-Chapel Hill Boot Camps

Raleigh location: 15 E Peace St, Raleigh, NC, 27604 US

UNC-Chapel Hill offers 24-week part-time courses in web development, data analytics, or digital marketing in Chapel Hill or Raleigh, North Carolina. The bootcamps are offered through The William and Ida Friday Center for Continuing Education in partnership with Trilogy Education Services.
UNC-Chapel Hill’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $10,000
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
University of Denver Boot Camps

Denver location: 1901 E Asbury Ave, Denver, CO, 80210 US

The University of Denver offers full-time or part-time programs in web development, data analytics, cybersecurity, and digital marketing in Denver, Colorado, and online. The bootcamps are offered through the Center for Professional Development in partnership with Trilogy Education Services.
University of Denver’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $10,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
UT Austin Boot Camps

Austin location: 2405 Robert Dedman Dr, Austin, TX, 78712 US

UT Austin offers full-time and part-time courses in web development, data analytics, UX/UI, cybersecurity, and digital marketing in Austin and Houston, Texas. The bootcamps are offered through the Center for Professional Education, Texas McCombs, the School of Information, and Texas Engineering Executive Education in partnership with Trilogy Education Services.
UT Austin’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $11,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create social media campaigns and drive effective social media strategy.
Columbia Engineering Boot Camps

NYC location: 500 W 120th St, New York, NY, 10027 US

Columbia Engineering offers full-time and part-time courses in web development, data analytics, cybersecurity, FinTech, and UX/UI in New York City, and online. The bootcamps are offered through Columbia Engineering in partnership with Trilogy Education Services.
Columbia Engineering’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $13,495
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
UCF Boot Camps

Orlando location: 1800 S Kirkman Rd, Orlando, FL, 32811 US

The University of Central Florida provides part-time and full-time courses in web development, data analytics, digital marketing, and UX/UI in Orlando and Sanford/Lake Mary, Florida. The bootcamps are offered through UCF’s Division for Continuing Education in partnership with Trilogy Education Services.
UCF’s Top Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 9 hr/wk
  - $10,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

showing 10 of 67 schools

Digital Marketing
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Digital Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Digital Marketing courses.

corporate@nobledesktop.com (212) 226-4149

digital-marketing corporate training at Noble Desktop

Digital Marketing Training Map & Top Locations

Find the perfect in-person Digital Marketing class near you by searching for your address, city, or zip code. You can also browse the best live online Digital Marketing courses and learn from the convenience of your home or office with real-time, instructor-led training.

Learn Digital Marketing for a New Career

Digital marketing has taken over the advertising landscape, growing quickly with ever-evolving social media. On average, companies in the U.S. spend over 25% of their revenues on marketing. Companies who spend more typically see 50% or more revenue growth year over year. Digital marketing has become an important part of a business and a driver of revenue which makes Digital marketers themselves valuable employees. There are a few specialties that Digital Marketers can specialize in: analysis, search engines, or social media.

Digital Marketing is one of the core skills needed to secure one of these positions. See the career pages for more information on required skills, tips for landing a job, typical day-to-day work, and where to find job postings.

Digital Marketer

Indeed.com Avg. Salary

$66K / year

Glassdoor Avg. Salary

$68K / year

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Learn about becoming a Digital Marketer
Search Manager

Indeed.com Avg. Salary

$81K / year

Glassdoor Avg. Salary

$93K / year

A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.
Learn about becoming a Search Manager
Web Optimization Specialist

Indeed.com Avg. Salary

$71K / year

Glassdoor Avg. Salary

$69K / year

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.
Learn about becoming a Web Optimization Specialist
Digital Analyst

Indeed.com Avg. Salary

$95K / year

Glassdoor Avg. Salary

$74K / year

Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Learn about becoming a Digital Analyst
Paid Search Manager

Indeed.com Avg. Salary

$73K / year

Glassdoor Avg. Salary

$78K / year

A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.
Learn about becoming a Paid Search Manager
Marketing Analyst

Indeed.com Avg. Salary

$70K / year

Glassdoor Avg. Salary

$75K / year

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Learn about becoming a Marketing Analyst

showing 6 of 13 career paths

Indeed.com salary data from November 2024

Learn more about how learning Digital Marketing can help with your career options

Learn More About Digital Marketing Courses

What is Digital Marketing?

Digital marketing refers to any aspect of advertising that is done online and takes advantage of the affordances of online platforms. It encompasses everything from a YouTube pre-roll ad to a targeted banner advertisement to a sponsored Twitch stream. It also encompasses the technical and behind-the-scenes data collection practices that go into helping businesses decide how to advertise their products and services best online.

Digital marketing is an ever-changing and rapidly expanding field. Anyone interested in learning more about this exciting and in-demand career path may consider enrolling in a digital marketing bootcamp or class.

Why Learn Digital Marketing?

Digital marketing is absolutely essential for any modern business. It allows the business to do marketing research cheaply and easily, expands reach from local to global, and helps create brand loyalty. Digital marketing is also the most inexpensive form of marketing, and it automatically generates data that a Digital Marketer can analyze to make a business more efficient almost instantly. As a result, digital marketing professionals and aspiring entrepreneurs need to learn how to market products online.

In the age where a business’s competition is spread across the digital sphere, and social media is constantly changing, Digital Marketers are valuable assets. This is especially true for businesses that have been up and running for ten years or more. Marketing is not the same as when those businesses started, and most businesses of that age need to hire help to keep up with trends. Thus, Digital Marketers are in high demand in virtually every consumer industry since tailoring marketing campaigns to an online audience is so important (particularly as traditional avenues for marketing, such as print and television, begin to fall out of favor among audiences).

What are Aspects of Digital Marketing?

It is important to consider that digital marketing encompasses a lot of different kinds of marketing, data science, and advertising. Successful businesses account for all of these different aspects of online marketing, but not all Digital Marketers will be experts in each element. When considering enrolling in a digital marketing bootcamp or class, you’ll want to look at the elements of digital marketing that the course covers to decide whether or not it is the right course for you.

Search Engine Optimization (SEO)

One example of a fairly unique aspect of digital marketing is search engine optimization (SEO). While invisible to users, Google uses a complex algorithm to rank webpages so that when users search for something, they receive a list of search results that the algorithm thinks are most relevant to their query. Smart Digital Marketers know that it is possible to build their content to align with what the algorithm prioritizes. This process is called search engine optimization, and it is an important part of having your webpage noticed by the large search engines that most consumers use to search for products and services. SEO involves two steps; understanding how the algorithms prioritize one webpage over another and building your web content to mirror what the algorithm is looking for. Bootcamps will train students in both of these practices and will provide students with lessons on building content, including advertising copy and non-advertising content, that is rewarded by various search engines.

Online Advertising

Digital Marketers will learn how to build online advertising campaigns that take advantage of the behaviors and preferences of online audiences. Advertising online is different from advertising in more traditional mediums, and digital marketing bootcamps will assist students in learning how to blend traditional marketing strategies and new digital marketing techniques. For example, pre-roll advertisements on online streaming platforms serve a slightly different function than traditional television advertising, thanks to technological developments that let users skip ads. Online advertising campaigns need to account for big and small differences in the online space, and students enrolled in a digital marketing bootcamp will receive training to identify current trends and build their advertising campaigns accordingly.

Email Marketing

Email marketing is an important component of a digital marketing campaign in which promotional and advertising materials are emailed directly to likely or potentially returning customers. A digital marketing bootcamp that covers email marketing will teach two primary skills: building an email list to utilize and producing email marketing content that effectively reaches your audience. Since email marketing has become so ubiquitous, it can be difficult to break into the market. Successful digital marketing campaigns must do much more than simply canvas mass email addresses with offers and advertisements. Students enrolled in digital marketing bootcamps will learn how to compose successful marketing emails seen by their target audience and encourage them to further engage with the digital marketing campaign.

Social Media Marketing

Social media marketing is the skill most commonly associated with online advertising since billions of people regularly use social media platforms daily. This means that advertisers can reach a huge audience if they learn how to take advantage of the affordances of any given platform. Students in a digital marketing bootcamp will learn how the major social media platforms (commonly including Facebook, Instagram, TikTok, Twitter, and LinkedIn) operate, how to build a follower base to advertise to, and how digital advertising campaigns can be tailored to specific platforms. What works on TikTok may not work on Facebook, and advertisers must plan accordingly. In addition, these bootcamps will teach students how to use the built-in advertising tools offered on these platforms (like the Facebook market) to expand the reach of their campaign.

Paid Search Marketing

Paid search marketing is an SEO shortcut wherein companies pay to have their content prioritized as paid advertising on a search engine results page. It is a vital component of remaining competitive in a digital marketplace and carving out one’s niche in the market. It can be tailored directly to a business’s needs, and it can help supplement other SEO practices since it will drive traffic to the webpage and help marketers gather important consumer data. Digital marketing bootcamps will teach students how to take advantage of paid search marketing functionalities and will help them learn how to optimize this practice to produce measurable results since a smart paid search marketing strategy requires more than simply paying for priority on a search engine.

Data Science

One of the biggest advantages of digital marketing campaigns relative to traditional marketing campaigns is that data collection is much easier, making it far simpler to see the granular aspects of a marketing campaign that is succeeding or failing. Advertisers can collect user data, track behavior on a website, get up-to-the-minute financial records, and even easily collect user feedback using surveys. All of this data can then be utilized to make more informed marketing decisions about the direction an advertising campaign needs to take and how marketing campaigns can respond to the data that has been gathered. Data analysis skills aim to take the guesswork out of important parts of the advertising process, giving marketers a better understanding of their audience. Data analysis is also a vital part of targeted advertising and machine learning content recommendation algorithms, which are important components of large-scale digital marketing strategies.

Content Promotion

A key part of building an online marketing campaign today is working alongside content creators to produce branded content or in-content advertising. Popular online influencers, content creators, or companies will often work alongside businesses and marketing firms to advertise their products as a part of their content output. Sometimes, this is as straightforward as a business sponsoring YouTube videos in exchange for a segment in which the producer describes the advertised product, and other times, it involves teaming up with a content creator to build specifically branded content that is synergistic with their brand. Learning how to build this content involves figuring out how to actually reach out to content creators, how to gauge what creators are the best fit for your marketing campaign, and how to work alongside content creators (who are human beings who have priorities outside of promoting your brand).

Industries that Use Digital Marketing

In a world of rapidly advancing technology, with over five billion internet users, businesses and organizations understand that digital marketing is the most effective way to capture new audiences. People turn to the Internet to shop, schedule appointments, and research products. This has made the internet a vital spot for companies to advertise. The extent of a business’s digital marketing will vary by need and access to resources; however, several key industries frequently rely on digital marketing teams to target customers and stay up-to-date with consumer preferences as internet usage continues to expand.

Healthcare

Nowadays, many people turn to the Internet for their healthcare needs. This includes looking at reviews for physicians, comparing healthcare plans, and scheduling appointments. The ease with which they can use the internet to meet their healthcare needs often influences someone's decision on where to seek healthcare. The industry has turned toward the Internet to meet these needs. Digital marketing professionals in the healthcare industry have, therefore, found themselves responsible for significant budgets meant to advertise healthcare services and solutions.

ecommerce

Digital marketing helps ecommerce businesses get ahead of their competitors. Over 2.5 billion people worldwide shop online. The ecommerce industry depends on digital marketing campaigns to introduce their brand to new customers and pose them as the best choice on the market. One way that digital marketing professionals manage to do this is by initiating online ad and SEO campaigns and curating on-trend social media accounts that draw engagement. In 2023, 53% of US shoppers said that social media had influenced them to buy a product, asserting the need for businesses to establish a strong digital presence.

Entertainment

The promotion of entertainment media relies heavily on the Internet. Traditional marketing methods expose fewer people to products than digital marketing now does. Marketing teams for movies, television shows, and web series’ use the internet to spread promotional material. It’s not uncommon to now find films with their own TikTok accounts, streaming platforms crafting Tweets to get consumers to engage with content from a new television show on their app, and web series to turn to YouTube ads to target new viewers. Behind this work is a team of digital marketing professionals who understand how to use social media and other online resources to generate engagement and turn that engagement into new customers.

Digital Marketing Careers

Digital marketing is projected to grow exponentially over the coming years. The average company’s total marketing budgets in 2016 were over 36% of digital marketing. In 2021 it’s estimated that digital marketing will make up about 50% of total marketing spending. Companies are focusing more on their digital marketing efforts to reach a larger audience and remain competitive within the marketplace. Digital Marketers are well-rounded advertising professionals who will design marketing campaigns and execute those plans alongside teams of more specialized marketing professionals. Digital Marketers can find work on advertising campaigns of all sizes, from small companies trying to establish their brand identity to large businesses looking to tailor their advertising strategies to an online environment.

Companies looking to build a marketing campaign on one or more social media platforms will want to employ a Social Media Strategist. These strategists specialize in running ad campaigns on social media. Companies will assign the responsibility of creating a brand strategy for their social media presence, designing the kinds of content they will release as marketing material, tailoring that content to individual platforms, potentially overseeing relations with content creators, and running social media accounts to their Social Media Strategist. Social Media Strategists may also manage a client’s social media accounts, but this will not be a responsibility for all marketing campaigns.

Students interested in the data components of digital marketing might find work as a Web Optimization Specialist or a Digital Analyst. Web Optimization Specialists analyze web traffic and user behavior on webpages to help companies create webpages that encourage certain behaviors and work alongside SEO algorithms to draw in viewers and funnel them to important parts of the webpage. They will often work alongside web designers and developers to help a company build a web presence that guides users to where marketing campaigns want them to be. Digital Analysts have a more broad data-focused role in digital marketing campaigns. They work to gather and interpret user data, web traffic, and other important digital metrics to help businesses and stakeholders make more informed decisions about ways to optimize the efficiency of their digital marketing campaigns.

Why enroll in a Digital Marketing Bootcamp?

Digital marketing bootcamps equip complete beginners, entrepreneurs, and career changers with skills such as SEO, analytics, and marketing a business online. They focus on the most relevant technology and trends to help you promote your own business or dive into a digital marketing career. A digital marketing bootcamp can take a few weeks to a few months to complete.

You’ll learn how to market a business through social media, email, advertisements, and organic growth strategies. You’ll also find out how written, and video content can make or break a business’ presence and search engine rankings. Some bootcamps delve into performance marketing and growth hacking, too.

Improve your Earning Potential

After they land their first job, digital marketers consistently make around $60,000 annually. If your goal is to embark on a long-term digital marketing career, you can aim to get a promotion to Digital Marketing Manager. You’ll be tasked with managing a team of marketers and designers, and this promotion will come with almost double the salary.

This is the perfect option for someone who wants to learn digital marketing strategies to market or start their own business. In-depth, hands-on learning will prepare you to market your business before finishing the course.

Find the Right Class

Students enrolling in a digital marketing bootcamp can find classes that teach the skills they want to learn to advance their careers. If you want to learn how to become a Social Media Strategist, you can find a bootcamp that teaches social media marketing at the core of its digital marketing curriculum. If you want to learn a wider range of skills, you can search for a bootcamp that teaches marketing techniques, social media, SEO, and other digital marketing skills. Since so many options are available, students looking for a bootcamp that teaches a specific set of skills are likely to find options.

Career-focused Learning

Another major perk of learning in a bootcamp is that the courses focus on teaching beginners important career skills they can take onto the job market. Students will work with practical, real-world examples of advertising campaigns and strategies and build their skills to easily apply them to future employment opportunities. In addition, many bootcamps offer career-support services, like portfolio-building seminars and one-on-one career mentorship sessions, to help make students even more likely to get a new job upon graduating.

Flexible Learning Options

Bootcamps also offer students flexibility in their learning schedules. While many bootcamps run as full-time courses that quickly teach students important digital marketing skills, students can also find bootcamps that run part-time, on the weekends, evenings, or only a few days a week. This flexibility can be very important for students who need to work their training around personal obligations. In addition, students can find bootcamps that offer in-person or live online instruction, giving them even more flexibility in learning digital marketing.

How Long Will it Take to Learn Digital Marketing?

The time needed to learn digital marketing depends on how much time you have to devote to learning and what resources you use to learn. Most people agree that it takes one to three months to learn the basics of digital marketing. This includes information covered in introductory-level courses and bootcamps. Mastering these skills and learning advanced-level skills takes roughly six months to a year of learning and practical experience.

You have the option of self-teaching, enrolling in a degree program, or enrolling in a digital marketing bootcamp to learn the skills required of digital marketing professionals. Self-teaching is an often free method of learning these skills because students can turn to the internet for free videos and books that cover aspects of digital marketing. Enrolling in a degree program will require you to devote a considerable amount of time to learning, as degree programs can range from two to five years. Digital marketing bootcamps typically range from several weeks to months and will ensure that you gain hands-on practical experience in digital marketing.

How Hard Is It To Learn Digital Marketing?

If you’re interested in digital marketing, but have concerns over the difficulty level, don’t worry. The difficulty of learning digital marketing largely connects to the amount of time you dedicate to learning and gaining experience.

Learning a new skill requires lots of practice, and digital marketing is no different. It’s best to learn digital marketing skills through hands-on experience. This might seem difficult at first, especially if you’re accustomed to learning through books or lectures. However, digital marketing jobs may require you to have a range of experience with SEO, video editing, graphic design, or copywriting, among other skills. The skills you focus on when first learning digital marketing will become easier as you progress through the learning process. Establishing these skills through hands-on learning will also make transitioning into a digital market role that much easier.

In-person and Online Digital Marketing Classes

Digital marketing classes come in a range of modalities, including in-person and online classes. When deciding to enroll in a class or bootcamp, you should consider which type of course is best suited to your learning style.

In-person classes take place in a physical classroom. In an in-person course, you’ll learn face-to-face from an instructor with other classmates, unless you arrange for private training sessions. You can enroll in short or long-form courses that run on weekdays, weekends, and/or evenings. When searching for an in-person digital marketing class to enroll in, it’s important that you consider your schedule and whether you can consistently commute to the class.

If you can’t commute to an in-person class, you should consider enrolling in an online digital marketing class. You can find online classes in live online and on-demand formats. Schools and training centers hold live online classes via video conferencing platforms, like Zoom and Microsoft Teams. Expert instructors teach live online classes and the curriculum is often the same as an in-person class. However, live online classes remove the need to commute to a classroom, which you may find works better for your schedule.

The second type of online class is on-demand classes. There is no live component to an on-demand class. Instead, students have access to learning material, which may include lecture videos, readings, and assignments. This method of learning is best for students who don’t have the time to attend a scheduled class. The flexible nature of an on-demand course allows students to learn at their preferred pace, which is often best for those working full-time. However, before enrolling in an on-demand course, it’s important to know whether you have the time and dedication to learn without an instructor to guide you and answer questions.

In-person Digital Marketing Classes in Your Area

In-person digital marketing classes offer the advantage of face-to-face instruction. In an in-person course, you can ask the instructor for guidance, receive personalized feedback, and witness in-depth demonstrations. The hands-on aspect of in-person classes is especially beneficial in digital marketing classes where you can work on projects that will provide you with experience starting and completing a digital marketing campaign.

Noble Desktop developed a tool to find digital marketing classes in your area. With this tool, you can browse classes offered in your city, learn about the curriculum they offer, and find out about payment options before enrolling.

Online Digital Marketing Classes

You can take an online digital marketing class from the comfort of your home or office. The flexible nature of online classes allows you to balance learning with a busy schedule or prevents you from potentially sitting in traffic on your way to class. Students who want a structured class taught by an instructor with the added benefit of remote learning can find all that and more in an online digital marketing class.

Noble Desktop: Digital Marketing Bootcamp

Noble Desktop’s live online Digital Marketing Bootcamp will help you build foundational skills. This 120-hour bootcamp provides hands-on training in digital marketing tools and strategies. You’ll work on search engine optimization, social media marketing, paid search, and analytics tracking as you progress through 14 well-defined units. The major tools and strategies covered in the bootcamp span across several units. For example, the bootcamp covers social media marketing which is then divided into units on Instagram, Facebook, LinkedIn, YouTube, TikTok, Blogs and Twitter, and Streaming. The final unit covers the social media industry and pushes students to showcase their work in a professional portfolio.

Noble Desktop is committed to ensuring students follow the track toward career success. One of the benefits of enrolling in their Digital Marketing Bootcamp is the inclusion of six one-on-one mentoring sessions. During these sessions, you’ll meet with a professional who will provide you with a portfolio review, help you polish your resume and LinkedIn profile, and provide you with learning and career advice. This is also your chance to ask for help on challenging course topics. After the bootcamp has finished, you’ll have one year to retake a single module or the entire program.

Noble Desktop: Facebook Marketing Bootcamp

Social media is an important aspect of digital marketing. A company may hire a Digital Market who is expected to handle all aspects of their digital marketing including social media management, or they may hire a Social Media Manager or Content Creator to handle their social media accounts as part of their digital team. Successful digital marketing campaigns often include the use of social media. You can enroll in a digital marketing class that focuses on social media or specific social media platforms to prepare yourself for a role in digital marketing.

Noble Desktop offers a live online Facebook Marketing Bootcamp. This program covers the essentials of running a successful Facebook ad campaign. The course will walk you through business pages on the platform, Facebook groups, targeted ads, reviewing conversion tracking, audience targeting, and Facebook Pixel, a tool that allows users to see how their audience is responding to ads. As the bootcamp progresses, topics include integrating Shopify and Facebook and exploring the Facebook algorithm to help develop successful, comprehensive ad campaigns on the platform.

This bootcamp emphasizes hands-on learning which will prepare you for a career in the field where employers expect you to understand how to run successful ad campaigns on Facebook and other social media platforms. Noble Desktop provides students with supplemental material for use during and after the course. The course is available for a free retake for up to one year.

Certstaffix Training: Instagram for Business Course

Interested in learning about social media marketing strategies for other platforms? Enroll in Cerstaffix Training’s one-day live online Instagram for Business Course. Students will spend the day learning how to utilize Instagram to establish a brand for their company from a live instructor. This course focuses on ROI and cross-platform branding. Like most digital marketing classes that cover social media, the course also covers audience targeting.

Over the course of a day, students will cover 11 chapters of material. The curriculum begins with covering Instagram, making this course accessible to individuals unfamiliar with the application. The course helps students build a solid foundation when opening their business account and builds on concepts such as growing a following, profiting off of posts, driving sales, and using Instagram Live. By the end of the class, students will feel prepared to advertise to and engage with their target audience, building their brand’s digital presence and image on Instagram.

Certstaffix Training offers Instagram for Business in several modalities: a live online course for individuals, a private live online course for groups, and onsite training. The individual live online option costs $$450 with bundle prices available for group bookings. Organizations can request a quote for onsite team training on Cerstaffix’s website. Travel to your organization’s location is included in the price of onsite training.

BrainStation: Digital Marketing Course

Students will build a solid digital marketing skill set that will prepare them for job opportunities in the field after completing BrainStation’s online Digital Marketing Course. Through this course, BrainStation advocates for a holistic approach to digital marketing that combines SEO, SEM, Google Analytics data, content marketing, social media marketing, and email marketing to build successful digital marketing campaigns that will ultimately grow a company’s online presence.

The course is broken into five units: Unit One which covers foundation digital marketing concepts such as marketing strategies, brand positioning, and mobile marketing; Unit Two covers search engine marketing (SEM); Unit Three introduces students to marketing analytics; Unit Four dives into social media marketing and familiarizes students with social media platforms; and Unit Five covers email marketing strategies. In the first unit, students will learn about SEO tools and effective keyword research. The focus of this section of the curriculum is to enable students to create marketing content that will connect with their target audience. In the second unit, students will learn the differences between SEO and SEM, and gain hands-on experience with keyword research and paid ad creation.

Unit Three is a data-heavy section that details generating data. This lesson provides the base knowledge for unit four, which helps students implement digital marketing campaigns on platforms like Twitter, Instagram, and TikTok. Finally, the course wraps up with lessons on building an effective email list and email marketing campaign. Students will learn to use MailChimp in this unit, which may come in handy when they develop and implement email marketing campaigns in the future. Students can add their class work to their professional portfolios, including their final marketing project.

General Assembly: Digital Marketing Short Course

General Assembly’s Digital Marketing Short Course offers students 40 hours of expert instruction in digital marketing strategies and tools. General Assembly emphasizes real-world skills in the course curriculum. This results in a course that integrates best practices with innovative techniques resulting in a learning experience that will prepare students for work in the field. Topics covered include social media, search strategy, conversion optimization, and Google Analytics. Prior to the start of the course, students will receive access to an onboarding task that introduces the digital marketing landscape, objective-first marketing, and the conversion funnel.

To complete this course, students must complete a capstone project that applies digital marketing techniques learned in the course. These techniques should help students identify and overcome a real-world problem in the form of a marketing solution which they will present to the class. General Assembly’s emphasis on real-world skills means that this course comes with learning and career support for students. Individualized instructor support provides students with guidance and feedback from instructors in class and during office hours.

NYC Career Centers: Google Analytics Bootcamp

Digital marketing professionals utilize Google Analytics to determine if a marketing campaign is generating the engagement they’re expecting. For example, when companies try to generate traffic to their website by running a digital marketing campaign they can then use Google Analytics to gain insight into who is visiting the website and whether their experience on the website is impacting conversion and retention. Google Analytics has therefore become a powerful tool in the field of digital marketing.

Learn how to use Google Analytics in NYC Career Centers’ Google Analytics Bootcamp. The live online six-hour course will introduce students to Google Analytics, help them develop a Google Analytics strategy, and teach them the essential tools and features of Google Analytics and the reports it generates. This course is ideal for beginners because of the introduction it provides to Google Analytics and analytics in digital marketing more generally. No prior knowledge of either is required to enroll.

During the one-day course, an expert instructor will walk students through developing a measurement plan before even covering how to set up a Google Analytics account. From there, students learn about filters, conversion tracking, the Google Analytics dashboard, reports, UTM code tracking, and retargeting.

This course provides hands-on interactive training in a remote setting. Course enrollment is typically 8-15 students per class, allowing students to actively engage with one another and receive personalized feedback from the instructor. Like most digital marketing classes, in the Google Analytics Bootcamp students will work on real-world projects and activities to prepare them to utilize Google Analytics in their digital marketing careers.

NextGen Bootcamp: Social Media Marketing Summer Program

Do you have a child in high school with an interest in digital marketing? If so, enroll them in NextGen Bootcamp’s Social Media Marketing Summer Program. NextGen Bootcamp provides coding, design, and marketing classes for young students. NextGen designs courses to help foster in students an interest in these fields by introducing them to essential skills and strategies that they can take with them into the workplace or to post-secondary school.

In their Social Media Marketing Summer Program, expert instructors at NextGen Bootcamp will spend 25 hours teaching students how to craft a personal brand, share original content, and build a following on Instagram, Facebook, and TikTok. Students can use these skills to develop an individual brand, a business brand, or an organization’s brand. Lessons on the three social media platforms covered in the class go in-depth, detailing what the platform is, how to get started with an account, how to target an audience, and how to generate engagement. After completing the summer program, students will receive a Certificate of Completion.

Digital Marketing Corporate Training Options

Do you have a team that needs digital marketing training? Noble Desktop offers corporate training sessions to help upskill or reskill your employees. You can choose from a range of knowledge areas, such as digital marketing, social media marketing, or video editing. Training locations include live online with a real-time instructor, onsite at your office, and at Noble Desktop’s Midtown Manhattan location for those in New York City.

These flexible training options allow you to customize your curriculum or choose from Noble’s existing curriculum. Your team also has the option of ordering group class vouchers at a bulk discount. This option lets you customize the courses available to your employees and allows them to schedule at their convenience.

For more information on the digital marketing training options available to you and your organization, contact Noble Desktop at corporate@nobledesktop.com.

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