Facebook Marketing Training Cost

Are you looking to learn Facebook marketing?That’s not surprising. Facebook is the most popular social media platform with almost 3 billion users around the globe. Plus, Facebook is and always has been free to use. Beyond this, you’ll want to consider the cost of Facebook marketing training. The cost of training classes can range from free self-paced courses through Meta to several hundred dollars for classes with a live instructor. Read on to learn more about how much you can expect to spend on learning Facebook marketing.

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

In-Depth Review of the Training Cost

The cost of training to learn Facebook marketing can vary widely. It depends upon your preferred learning method, how much time you can afford to set aside for classes and studying, and how motivated you are. You can learn Facebook marketing on your own for free, but most people find the cost of signing up for a class to be a worthwhile investment.

It’s a good idea to start with free video tutorials to get an idea of what Facebook marketing is about, then move on to more in-depth classes. Self-paced/asynchronous classes are cheaper but don’t come with the same benefits as live instruction. While you can watch the class materials when you want and repeat sections you don’t understand, on-demand classes can quickly become outdated, especially when it comes to Facebook, which changes rapidly. Meta offers free on-demand classes, but some of the material, especially about Facebook Ads, is complicated, and you don’t have an instructor to answer questions. 

In-person and live-online classes are the most expensive training courses because they are led by instructors who are experienced Digital Marketers. This allows you to “pick their brain,” so to speak, and avoid some of the mistakes they made earlier in their careers. With an in-person class, you could also have to pay for transportation to get there or to park your car. Classes also meet at a particular time, so you might have to take time off from your job to attend.

Regarding the cost of classes, on-demand video courses are either free or available through a subscription. A subscription to LinkedIn Learning is around $240 a year or $40 a month after a 30-day free trial. Coursera offers a free version of its learning platform, but your class choices are limited. They have several different membership options, from Guided Projects for $10 each to Specializations for $40 a month.

In-person and live online training can cost anywhere from a few hundred dollars a class to thousands for an entire certificate course. Noble Desktop’s Facebook Marketing Bootcamp costs $650 for 12 hours of live instruction. Certstaffix has a one-day Facebook Advertising class for $450. 

Free Introductory Facebook Marketing Course Online 

If you are not ready to tackle an entire course, you can start learning Facebook marketing online for free. Free courses can introduce you to the basics of Facebook marketing to help you decide if you want to go further. Try Noble Desktop’s Intro to Facebook Marketing to get started. 

Another free option is Meta’s Blueprint Courses. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. HubSpot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.

Read about more free Facebook marketing videos and online tutorials.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.