Best Facebook Marketing Classes Online

With over 3 billion users worldwide, Facebook is the most popular social media platform and a perfect place to promote goods and services online. You can use Facebook to create brand awareness, build a business, or start a new digital marketing career. You can use Facebook to bolster your brand's influence or attract users to your company website and increase sales. Facebook marketing is also essential for Digital Marketers, especially Social Media Marketers. Learn about the business and career advantages of learning Facebook marketing online, and get started today.

Why Learn Facebook Marketing

Because Facebook is such a central social media platform, learning how to design and carry out a Facebook marketing campaign is an integral part of digital marketing. Each platform reflects different demographics, and learning to identify and delineate your target audience is one of the first steps in planning a Facebook marketing campaign. You must also learn how the Facebook infrastructure works and how the different data analytics tools function.

Facebook marketing is an easy way to build an online business. Facebook's focus is building communities through engagement with an audience. Small businesses, ecommerce stores, and independent crafters can create a customer base by interacting with their followers. Tools like Facebook Business Suite Insights help you to create ads and track user activity on your website and Facebook. Facebook Ads is a paid ad tool to allow businesses to customize ads and set where they appear and who sees them. Another tool, Facebook Pixel, can tell you what users are doing on your business page.

One of the best things about learning Facebook marketing is that you don't have to pay to open a Facebook account; even business accounts are free. Many businesses buy Facebook Ads because paid ads are a fast way to see results. Still, running organic digital marketing campaigns for free is possible when you learn Facebook marketing.

Facebook Marketing Careers 

Learning Facebook marketing can also lead to a new career. Digital Marketers research the competition and design campaigns to promote and sell goods and services on the internet. Facebook marketing is a big part of a digital marketing campaign, and learning how to identify an audience, create engaging content, and collect and analyze data to assess the campaign is the essence of digital marketing. Social media marketing is a specialization within digital marketing that focuses on using social media platforms like Facebook to increase engagement and website activity.

The fields of digital marketing and social media marketing have a bright future and are projected to grow by 22% during the next decade, according to the US Bureau of Labor Statistics. Digital Marketers in the United States earn an annual base salary of between $60,000 and $70,000 yearly. Social Media Marketers report a yearly salary range between $45,000 to $75,000. Learning Facebook marketing online is a good move if you are considering making a career change.

Is It Difficult to Learn Facebook Marketing Online?

On a basic level, Facebook is straightforward to use. All you do is open an account and start commenting, liking, and sharing. Using Facebook as a business is more complicated, but you can undoubtedly learn Facebook marketing online. The most complex part is mastering the tools you need to collect and analyze data. This is an essential part of any digital marketing work. If you are comfortable working online with numbers, Facebook marketing is easy to learn. It is possible to teach yourself, but many people prefer to take a class because you get the most critical information upfront without the time-consuming trial and error.

Types of Online Facebook Marketing Classes

You have two choices when you want to learn Facebook marketing online: on-demand video courses or live online classes. On-demand courses are self-paced video sessions you can watch online according to your own schedule. You can watch the videos from your home, office, or favorite cafe. A significant advantage of on-demand videos is that you can go back and watch again if you need to. Another advantage is that on-demand classes are often less expensive than live online sessions. Unfortunately, you don't have a live instructor to answer questions in pre-recorded videos.

Although they are more expensive, many students prefer live online training classes when learning Facebook marketing. A live online class often runs simultaneously as an in-person session with a real-time remote instructor who can answer questions and assist. You access the course through a video conferencing platform like Zoom, and while you can't watch the video whenever you want, you can choose a class that fits your schedule.

On-Demand Facebook Marketing Classes

If you try on-demand classes to learn Facebook marketing online, you have many to choose from. Some classes are free, while others require a subscription.

• Meta - Meta, Facebook's parent company, offers many classes to help you get started with the platform. Meta Blueprint has tutorials on bringing your business online, establishing a presence, finding an audience, creating relationships, optimizing marketing strategy, and creating paid ads.

• Skillshare - Skillshare offers numerous classes on Facebook marketing, including Facebook Advertising 2022, Facebook Marketing: Understand the Newsfeed Algorithm, How to Create a Facebook Page for Your Business, and Facebook Ads & Facebook Marketing for Beginners 2022. 

• Udemy - Udemy has courses ranging from Facebook Marketing 2022: 1000% Facebook Engagement, Facebook Ads & Facebook Marketing Mastery 2022, and The Complete Facebook Ads & Facebook Marketing Masterclass. 

• Coursera - Coursera's on-demand classes include Meta Social Media Marketing, How to Set Up a Facebook Ads Campaign, Building a Business Presence with Facebook Marketing, and Create a Targeted Ad with Facebook Insights. 

• LinkedIn - LinkedIn Learning offers many classes at the introductory and advanced levels on Facebook marketing and Facebook Ads, including Marketing on Facebook, Advertising on Facebook, and Advanced Facebook Advertising.

Live Online Facebook Marketing Classes

Several companies offer live online Facebook Marketing courses. You can sign up for Noble Desktop's Facebook Marketing Bootcamp. This course covers creating a Facebook business account, building engagement, identifying a target audience, tracking conversions, and collecting data. Learn how to create ads on Facebook. This program includes a free retake option within a year, so you can return and repeat the course. If you plan to change to a career in digital marketing, Noble's Digital Marketing Certificate Course covers everything you need to know. 

Noble's Social Media Marketing Certificate is for people who want to specialize in organic and paid campaigns on Facebook, LinkedIn, YouTube, TikTok, and Instagram, content marketing, social media streaming, and a portfolio class. In addition to Facebook marketing, the course covers other social media platforms, SEO, data analytics, and website optimization. You can also take live online classes at NYIM, and Career Centers in New York City offer classes, too. 

You can choose live online sessions from other training programs as well. 

• Ledet Training - Ledet Training's Social Media Marketing with Facebook and Twitter is offered live online. 

• Certstaffix Training - Certstaffix Training has a live online Facebook Advertising class. 

• NextGen Training - There are also live online classes designed specifically for high school students. NextGen's Social Media Marketing Summer Program covers Instagram, TikTok, and Facebook marketing strategies.

Compare Facebook Marketing Learning Methods

How much it will cost to learn Facebook marketing online will depend on your personal preferences. Are you a dig-in-and-figure-it-out kind of person? It costs nothing to open a Facebook business account and start experimenting on your own. The downside is that this can take a long time before you begin to see results, and you need to know if you are doing things the best way. You can learn Facebook marketing for free by watching free video tutorials, listening to podcasts, and reading blogs. Noble Desktop's Intro to Facebook Marketing is an excellent way to start. This free tutorial introduces the essentials of Facebook marketing, like developing a strategy, creating engaging content, and buying paid ads.

If you are more comfortable learning a new topic by taking a class, the next cost level is on-demand courses. These typically run on a subscription platform like Udemy, Skillshare, or LinkedIn Learning. These platforms have a slightly different pricing structure, but they run about $30 monthly for a subscription with a discount if you pay annually upfront. One plus for subscription platforms is that most of them give you a free trial period ranging from a week to a month, and you can watch some videos for free before deciding if you want to pay for a subscription. Sometimes platforms allow you to take individual classes a la carte instead of signing up for a multi-class course.

The most expensive way to learn Facebook marketing is also the most efficient: a live online class. Spending money on live online courses gives you access to experienced instructors who can share their knowledge to get you there faster. With professional guidance, you will master the tools and techniques of Facebook marketing quickly.

Cost of Learning Facebook Marketing Online

How much it will cost to learn Facebook marketing online will depend on your preferences. Are you a dig-in-and-figure-it-out kind of person? It doesn't cost anything to open a Facebook business account and start experimenting on your own. The downside here is that this can take a long time before you start to see results, and you need to know if you are doing things the best way. You can learn Facebook marketing for free by watching free video tutorials, listening to podcasts, and reading blogs. Noble Desktop's Intro to Facebook Marketing is a good way to get started. This free tutorial introduces the essentials of Facebook marketing, like developing a strategy, creating engaging content, and buying paid ads.

The next level of cost is on-demand courses. These are often delivered on a subscription platform like Udemy, Skillshare, or LinkedIn Learning. These platforms have a slightly different pricing structure, but they run about $30 monthly for a subscription with a discount if you pay annually upfront. One plus for subscription platforms is that most of them give you a free trial period ranging from a week to a month, and you can watch some videos for free before deciding if you want to pay for a subscription. Sometimes platforms allow you to take individual classes a la carte instead of signing up for a multi-class course.

The most expensive way to learn Facebook marketing is also the most efficient. Spending money on live online classes gives you access to experienced instructors who can share their knowledge to get you there faster. With professional guidance, you will master the tools and techniques of Facebook marketing more quickly.

Online Corporate Facebook Marketing Classes

Noble Desktop also offers live onsite and virtual corporate training in Facebook marketing. Facebook is an essential online marketing tool, and ensuring employees are up-to-date on the latest practices is good business. Business owners can arrange in-person training at their offices or live online sessions with a teleconferencing platform like Zoom. Noble also offers the option for companies to purchase vouchers for employees to attend open-enrollment group classes. Daytime, evening, and weekend sessions are available, and Noble offers discounts when businesses purchase multiple slots. For more information or to arrange for corporate training, contact hello@nobledesktop.com.