Best Social Media Marketing Classes Online

This seminar introduces students to social media marketing and how to successfully leverage it to increase the reach of their brand. The tutorial starts by emphasizing the importance of choosing the right social media channels for the right message and cultivating an authentic brand voice. Students learn to research what works and what doesn't for their brand, then discover what makes for good storytelling in a social media context. By the end of the tutorial, students will have a firm understanding of social media marketing and how to create an action plan that will generate organic brand engagement.

By diving deep into social media marketing strategies, beginner students in this course learn how to analyze and create effective expert social media content. Students learn about the major social media platforms (including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube) and how to create strategies for their target audience. In addition, students learn the theory behind social media branding, analytics, and SEO, and develop proficiency with social media management and creating and assessing their own social media marketing strategies. By the end of the program, graduates earn an Austin Peay State University continuing education certification, recognized by the global CPD Certification Service.

Through this course, students learn to use Facebook social media marketing to promote their business. The class introduces students to sales funnels and guides students step-by-step through setting up a Facebook business page, considering Facebook audiences, and tracking and optimizing user interactions with analytics reports. Students also spend significant time on the different kinds of Facebook ads and how to create them effecitvely. Before they finish the course with a certificate of completion, students additionally learn about opening Facebook shops and creating engaging content for their business Facebook page.

After studying this course, novice social media marketing students will understand how to use the major social media platforms for marketing their business. The course focuses on creating effective ads for 10 different platforms, including Facebook, Instagram, Twitter, YouTube, Google My Business, TikTok, and others. Students also learn to use social media management tools for producitivity, Google Ads to drive search traffic, and SEO to get clicks on their website. Students who finish the course earn a certificate of completion.

In this comprehensive beginner's course, students learn both the theory and the practice of social media marketing. The course starts by sharing insights into creating purposeful campaigns with social media management tools. Then, students discover strategies for social media marketing on a range of platforms, including Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube, as they learn to design attractive and engaging content. By the end of the course, students will also have a solid grasp on using analytics to optimize their social media marketing.

This short course shares strategies for using Instagram for marketing the student's business. The class starts by guiding students through creating an attractive profile and introducing students to the Instagram algorithm to better understand when and how to post for maximum user engagement. Students spend significant time on content creation for different Instagram features, including Instagram Stories, IGTV, and Instagram Live, among others. The course also covers Instagram ads and Instagram influencers before students complete the course with a certificate.

Having a large number of followers on social media is key to unlocking some of the most effective tools for brand growth. This short seminar covers the techniques to help students target their marketing campaign for the purpose of increasing their follower count. Students learn about developing engaging social media content and a compelling social media presence. They also discover tools for optimizing their brand image and using social media analytics to their brand's advantage.

By taking this short course, students learn the essentials of building a successful social media marketing strategy. The class introduces students to the major social media platforms — such as Facebook, Instagram, Twitter, and YouTube — and how to conduct an audit of them. Students get introduced to different content marketing genres and techniques, discover tools for automation, and learn to leverage blogging to drive traffic. Students have access to templates and workbooks to work with before they earn their certificate of completion.

With this seminar, beginners can pick up actionable skills for developing social media marketing content. The course introduces the most effective genres of content in the current social media marketing landscape. Students learn tips for creating graphics with Canva and scripting calls to action. By the end of the class, students will understand how to leverage narrative to generate social media interaction.

This seminar, designed for beginners, shares strategies for developing students' social media marketing presence. The course starts with recommendations for choosing platforms, building follower counts, and increasing user engagement with the student's profiles and content. Students also learn tips for developing posts, optimizing hashtags, and editing images. By the end of the course, students will also understand how to leverage their analytics reports to improve their social media marketing.

For marketing professionals and self-made influencers alike, this program offers intensive study of social media marketing. The course starts with an introduction to social media strategy, channel management, reporting, and advertising before sharing advanced strategies for content marketing, social sharing, reputation management, and storytelling. Then, students develop targeted familiarity with marketing on major social media platforms, including Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Snapchat. After completing units dedicated to additional content marketing and web analytics training and developing hands-on projects, students earn a certificate of completion.