Best Business Classes Online

In this tutorial, students learn the most important and practical steps they can take to improve the digital presence of their brand. Students learn about the three different kinds of digital marketing and how to use their website to drive business. They discover crucial social media channels as well as the different roles that SEO and Google Ads play in a successful digital marketing campaign. At the end of the seminar, students learn about opportunities dive deeper into digital marketing tchniques for success.

Designed for entrepreneurs, this tutorial surveys the role that a good website plays in driving sales. Students begin by gaining familiarity with what makes a website useful and compelling from the perspective of a customer. Then, students learn how to optimize their website, including understanding the factors that affect website performance. Students leave the seminar with the information needed to create an action plan to improve their conversion rates.

This course guides students through a practice-based curriculum designed to help them enter careers in data analytics. Students start by learning about structured thinking for data analysis and how businesses solve economic, financial, and statistical problems with data analytic solutions. By gaining skills in SQL, Python, and Tableau, students learn to analyze and visualize data and present their findings and conclusions. Students graduate with a porfolio of work, including two capstone data analytics projects.

Through this sequence of two courses, students prepare for careers in data analytics. Students begin by learning about the theory and applications of data analytics, gaining skills in using pivot tables and statistics in Excel to understand, analyze, and visualize data. Then, students dig into practicing data analysis, developing proficiency with Python, SQL, and Tableau before learning about big data, machine learning, and ethical issues in data analysis. Students complete the course with a portfolio of professional data analytics work.

These eight sequential courses prepare beginner data analysts for careers in the field. Students start by learning about data and the kinds of problems data analysis can solve, then develop skills in SQL in order to extract, store, and clean data for analysis. Students also gain experience with data visualization and programming with R for data analysis. In the final course, students develop a data analysis case study for their capstone project and benefit from lessons in job hunting before they graduate with a certificate from Google.

In six courses, beginner students master the principles of project management, including Agile and Scrum. Students learn about the project lifecycle, including project planning, initiation, and execution, and they also develop familiarity with different styles of leadership and project management roles, such as change, risk, and stakeholder management. Students gain experience with business writing and industry-standard project management tools and develop skills in strategic thinking. By the end of the course, graduates earn a certificate from Google and accrue more than 100 hours of project management education that can be applied toward Project Management Institution certifications.

This course helps students prepare for running successful digital marketing campaigns. Students both learn theories of marketing and get practice with using digital marketing tools. The course covers stragegies for email and social media marketing, content development, writing SEO, search engine and social media advertising, and using Google Analytics. Along the way, students complete eight hands-on activities.

In this comprehensive course, students can learn to use all the major programs in the Microsoft Office buisness suite. The class covers beginner and advanced uses and techniques for Excel and Access. Students also learn how to use PowerPoint, Word, Outlook, Teams, and OneNote. As students navigate through the course, they can use the accompanying exercise files to put their new skills into practice. Upon finishing the course, students earn a certificate of completion.

Students in this course gain familiarity with the field of data analytics and get practice with some beginner-friendly data analysis. Working with Excel, students learn to clean and organize data sets. Students use pivot tables and statistics as they begin to analyze data for themselves, learning about a range of analytical methods and their applications. By the end of the course, students will have used their new data visualization and presentation skills to share insights about their data analytics project.

Students in this course learn both marketing theory and digital marketing practice. The course offers an orientation to marketing research and planning and discovering one's marketing niche, as well as teaching students about the sales funnel, cognitive biases, business energies, and strategies for capturing customers over the internet. Students also learn about optimizing their website, writing copy and developing SEO, and making the most of email marketing and social media marketing for several major platforms. By the end of the course, students will also understand Google Analytics and Google Ads and social media advertising, and have a blueprint for developing their own social media marketing business.

Through this course, students develop proficiency in the tools of project management and concepts of team leadership. Students gain experience with planning projects and logistics, managing risk, and monitoring and controlling throughout a project. They also learn to use Gantt charts and develop awareness of different theories and styles of leadership and communication. By the end of the course, students will have developed a project management plan, graduating with a certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.

This course offers beginner students a comprehensive overview of all the major tools that an expert digital marketing professional uses. Students learn about the theoretical concepts that inform successful digital marketing strategies, including key performance indicators, target markets, and lead conversion. Students gain experience working with SEO, Google Ads, content writing and video content, email and affiliate marketing, and search campaigns. In addition, students learn how to benefit from analytics, ecommerce, and social media and brand management. Graduates of this course earn a digital marketing certification from Austin Peay State University continuing education, recognized by the global CPD Certification Service.