Facebook Marketing Cost

As the world’s most popular social media platform, Facebook has the potential to reach almost 3 billion people, and you can do it for free. There is no cost to open an account and start posting; if you are a small business owner, you may be tempted to stick with this level of Facebook marketing. But most businesses choose to pay for advertising, which is where Facebook Ads comes in. It’s difficult to name a cost for Facebooks Ads because you can set limits according to your budget and increase your ad buys as your business grows. 

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

In-Depth Review of the Cost

How much you spend on Facebook marketing is up to you. You can look at it in two parts: paid and unpaid marketing. Unpaid marketing uses Facebook to identify a target audience, engage with that audience, and steer your followers toward your products or services. The only thing unpaid marketing costs you is time. That said, the unpaid approach can take several months to see results. Paid marketing, on the other hand, returns results quickly.

Facebook’s paid marketing tool is Facebook Ads. You set your budget and choose your bidding strategy, so there is no danger of exceeding your limit. You can look at the cost of Facebook Ads in two ways: the overall amount you spend and the cost of each result you achieve. You can set a budget for the entire campaign or for each ad you run, and you can also set a daily limit in your budget or a figure for the lifetime of the campaign. If you are running multiple campaigns, you can also set an account limit for your business.

You decide the characteristics of your ad and set the budget, bid, and target, then Facebook gives you an estimate of the users your ad could reach before you purchase it. Throughout the campaign, Facebook keeps you informed of how your campaign is doing, so you can make adjustments if you aren’t getting the desired results. If you prefer not to spend money on advertising, you can download the free Facebook Pixel to track your unpaid marketing.

Figuring out a budget and bidding strategy can be complicated, especially if you are new to Facebook marketing. This is where it pays to invest in a class. An in-person or live online class with an experienced instructor can help you determine how to buy ads and how much to spend.

Why Learn Facebook Marketing?

With almost three billion users, the primary advantage of learning Facebook marketing is the size of the potential audience. Facebook provides free analytical tools to allow you to narrow your target audience and reach the kind of users most likely to connect with your product or service. 

Facebook marketing also provides an opportunity to build an organic reach for your product or brand without paying for advertising. Facebook generates revenue from paid advertising and doesn’t charge users, so all you put into your Facebook campaigns is effort. If you have identified your audience correctly and keep up a steady engagement, you can build a lot of support without spending any money. However, as they grow, most businesses eventually pay for ads through Facebook Ads.

Read more about why you should learn Facebook marketing. 

Free Introductory Facebook Marketing Course Online 

If you are not ready to tackle an entire course, you can start learning Facebook marketing online for free. Free courses can introduce you to the basics of Facebook marketing to help you decide if you want to go further. Try Noble Desktop’s Intro to Facebook Marketing to get started. 

Another free option is Meta’s Blueprint Courses. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. HubSpot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.

Read about more free Facebook marketing videos and online tutorials.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.