Best Free Facebook Marketing Resources & Tutorials

Many professionals are eager to learn Facebook marketing but hesitate because of the perceived up-front costs. The good news is that you can learn a lot about Facebook marketing on your own. You don’t have to pay to open a Facebook account, and a surprising amount of free resources are available to help beginners get the hang of this exciting program. 

Read on to learn more about the different types of free resources and tutorials available to help you learn Facebook marketing. 

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

Free Facebook Marketing Resources

Tutorials

Noble Desktop offers a free Facebook marketing tutorial called Intro to Facebook Marketing, as well as many articles on Facebook and social media marketing on their tech blog. 

Facebook Blueprint is a collection of over 80 courses on Facebook marketing and how to use it. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. 

Hubspot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.

There are also many Facebook tutorials available on YouTube. LYFE Marketing has Facebook Marketing: A Complete Video Guide for 2022, Simplilearn has a three-hour tutorial on Facebook Ads, and Andrew Ethan Zeng has a Complete Facebook Ads Tutorial for Beginners. These are just a few of the many hours of free videos available to get you started in Facebook marketing.

Podcasts

Podcasts are a great way to learn about Facebook marketing and keep up with current trends. Here are some popular offerings.

• Facebook Sales Strategies with Kim Walsh-Phillips shows you how to use your Facebook account to its best marketing advantage.
• In the Facebook Marketing Ninja podcast, master marketer Manuel Suarez shares his Facebook marketing expertise.
• Phil Graham and Sam Carlson help you level up your Facebook marketing with Next Level Facebook Ads Podcast.
• Marketer Nick Boddington shows you how to get the most from Facebook Ads with Let’s Run Facebook Ads.

Books

While books are technically not free, you can borrow them from the local library without paying. Here are some that come highly recommended.

• Accelerate ecommerce Growth: A Proven Framework to Scaling Your ecommerce Business with Digital Advertising, by Brendan Hughes. Hughes shows you how to create an ecommerce strategy so your Facebook marketing is more successful.
• Ultimate Guide to Facebook Advertising, by Perry Marshall, Keith Krance, and Thomas Meloche. Facebook is constantly changing, but this book provides insight into proven advertising techniques used by the world’s marketing leaders.
• Facebook Marketing for Small Businesses, by Arnel Leyva and Natalie Law. A concise, no-nonsense guide for small business owners who want to market on Facebook.

Taking the Next Step

Once you have watched several free tutorials, listened to some podcasts, and read a few books, you may be ready to take the next step and sign up for a paid class in Facebook marketing. Many schools offer online courses in Facebook marketing, some of them as asynchronous classes that you can take in your spare time. Certificate programs take two to four months to complete. These are intensive courses focusing exclusively on digital marketing subjects. 

You can take live online classes from anywhere in the world with a set-up similar to in-person instruction. A real-time, remote instructor can answer questions and can share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete the course, you will receive a verified digital certificate of completion licensed by the New York State Department of Education. The certificate does not expire.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.

Key Insights

• Facebook is a free social media platform with almost 3 billion users.
• Facebook marketing lets you identify a target audience, set goals, and build relationships with your audience through engagement.
• You can find many free resources to help you learn Facebook marketing, including video tutorials, podcasts, and books.
• You can receive comprehensive Facebook marketing training through an in-person or live online course with Noble Desktop.