Digital Marketing Classes Zurich

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.

This class uses concrete examples to introduce participants to the B2B peculiarities in Digital Marketing. You will learn about opportunities and trends in email marketing for B2B and success factors for the online channel mix.

Learn the principles of B2B marketing and how to build your own B2B digital marketing strategy. This course covers use cases, social media marketing, email marketing, SEO, and measuring and evaluating practices.

Gain an overview of the techniques, strategies, and functions of digital marketing and learn to apply them to your own company. This course includes a voluntary optimization analysis of your website.

Students will learn how to acquire new audiences and consumers through social media, search engines, Pay Per Click (PPC), Cost Per Click (CPC), and other strategies and tools.

This SEO course uses examples and participant websites to teach which strategies and tactics are effective. You will gain knowledge of Google updates and tactics in concrete applications and learn about budgeting and project planning of advanced SEO.