Best Digital Marketing Classes Baltimore, MD: Find Courses & Onsite Training

Top Baltimore Digital Marketing Courses

Digital Marketing Certificate Learn The Skills Guarantee™

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.

Learn more & register Explore Noble Desktop’s Digital Marketing courses
- $3,995
- 120 hours
- Free retake
- Live Online or NYC
- 1:1 Mentoring Included
Featured course from
General Assembly Digital Marketing Short Course

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In-person @ 509 7th Street NW, Washington, DC Also available online
- $4,500
- 40 Hours
- Weekdays or Evenings
- Beginner
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Noble Desktop AI for Digital Marketing

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

Available live online (virtual training) from anywhere
- $975
- 18 Hours
- See provider
- Beginner
- Free Retake
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Noble Desktop Marketing Strategy

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

Available live online (virtual training) from anywhere
- $325
- 12 Hours
- See provider
- Beginner
- Free Retake
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Boot Camp Digital Digital Marketing Workshop

This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.

In-person @ 1025 Connecticut Avenue NW, Washington, DC Also available online
- $2,497
- 4 Days
- Weekdays
- Beginner
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Georgetown School of Continuing Studies Digital Marketing Strategy Bootcamp

In this comprehensive digital marketing program, students will learn the skills they need to succeed in the digital age. Participants will understand the full digital marketing landscape and learn the tools they need to drive impact with digital marketing. This course blends online and on-campus learning for professionals looking to learn outside of regular work hours. This program includes career development coaching, project work, and a certificate to show prospective employers. Topics include multi-channel marketing strategies, digital tactics to business growth, measurability of digital marketing, and presentation skills.

In-person @ 640 Massachusetts Ave NW, Washington, DC
- $4,995
- 12 Weeks, 4 hr/wk
- Weekends
- Beginner
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Noble Desktop SEO Bootcamp

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

Available live online (virtual training) from anywhere
- $650
- 12 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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Noble Desktop Google Analytics Bootcamp

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

Available live online (virtual training) from anywhere
- $650
- 12 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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GW Boot Camps Digital Marketing Boot Camp

This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

In-person @ 1522 K St NW, Washington, DC
- $10,000
- 18 Weeks, 10 hr/wk
- See provider
- Beginner
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Ledet Training Google Analytics 101

This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.

In-person @ 1634 I Street NW, Washington, DC Also available online
- $999
- 2 Days
- Weekdays
- Beginner
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showing 10 of 28 courses

Looking to start a career in digital marketing? Check out the various classes, bootcamps, and career opportunities available in Baltimore. With average annual salaries around $70,000, you can gain the skills you need to stand out in this in-demand field.

Key Insights

81% of U.S. adults use the internet daily, making digital marketing essential for businesses looking to improve their reach.
Digital marketing careers in Baltimore offer average annual salaries around $70,000, well above the entry-level range.
Baltimore has a growing network of startups and professional and business services companies that provide opportunities for digital marketing careers.
In-person digital marketing classes are available in Baltimore and surrounding areas, offering a wide range of skill levels and focal points.
Virtual digital marketing courses, including specialized programs and certificates, are offered by Noble Desktop, NYIM Training, and NYC Career Centers.
Digital marketing bootcamps in Baltimore provide intensive training programs to kickstart your career in the field.
Noble Desktop also offers corporate and onsite digital marketing training, allowing businesses to empower their employees with digital marketing knowledge.

Learn more below

Digital Marketing Topics

Google Analytics

Google Analytics is critical component of digital marketing and an essential skill for any digital marketer. Google Analytics serves as a web and marketing analytics tool that can drive insight for web and marketing optimization. With Google Analytics, you can connect data from your site to various marketing channels, including Google Ads, email campaigns, social media marketing, Google Search Console, and more.

Explore Google Analytics Classes

Google Ads

Google Ads is a digital marketing channel focused on search and display advertising through Google Search. As Google is the most commonly used search engine, Google Ads provides access for digital marketers to reach searchers at the time of their search with paid search. In addition to paid search, the Google Ads platform allows for display campaigns across the Google Display Network, which can be a powerful tool for remarketing to website visitors. Google Ads is an important part of a digital marketing strategy and leverages Google's Search and Display networks to reach potential customers.

Explore Google Ads Classes

Social Media Marketing

Social media marketing is a form of digital marketing focused on using social channels like Instagram, Facebook, and LinkedIn to prospect, engage, and convert customers. Both organic and paid strategies can be used for many social media channels. In comparison to search marketing, social media marketing allows for more visually engaging content like graphics and videos that can drive new customers, build loyalty, and grow sales. Social media marketing can be a key part of a digital marketing strategy, and it is critical to find the right channels and strategies to find the right audiences for your products or services.

Explore Social Media Marketing Classes

SEO

Search engine optimization, or SEO, is a vertical within digital marketing that involves optimizing a site to rank higher in the search engines. SEO is a purely organic strategy, making it both competitive and fruitful. In order to succeed in SEO, it is vital to find the right keywords to target and devise an SEO strategy to improve rank for those keywords. For many search-driven businesses, SEO can be a powerful long-term strategy that allows for organic and sustainable growth.

Explore SEO Classes

Email Marketing

Email marketing is an older but still relevant form of digital marketing that involves building an email list and sending regular emails to engage or drive sales from your audience. Email can be an effective channel as it is relatively low-cost, but it does require the investment in building a good email list. As part of brand-building and digital marketing, email marketing can be an inexpensive addition to your marketing strategy that you can grow over time.

Explore Email Marketing Classes

Ecommerce

Ecommerce skills can be a part of a digital marketer's toolkit if you are running or working for an eCommerce business. Ecommerce skills combine a variety of digital marketing skills, conversion rate optimization, and marketing best practices. To run a successful eCommerce business, you'll need to learn the setup, optimization, and marketing skills specifically for eCommerce.

Facebook Marketing

Facebook is a leading social media platform with over 2 billion monthly active users, making it a crucial component of digital marketing strategies for businesses worldwide. Marketers leverage its extensive user data and advertising tools to target specific demographics, engage with potential customers, and drive brand awareness and conversions.

Explore Facebook Marketing Classes

Baltimore Digital Marketing Courses by School

Here are some of the top Baltimore schools offering Digital Marketing training, including Certstaffix Training (8 courses), General Assembly (6 courses), and Ledet Training (4 courses). We’ve also included 4 schools that offer live online courses you can take from anywhere, including Baltimore.

Noble Desktop

NYC location: 185 Madison Avenue, New York, NY, 10016 US

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
Noble Desktop’s Top Live Online Digital Marketing Courses
- Digital Marketing Certificate
  - 120 Hours
  - $3,995
  In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.
- AI for Digital Marketing
  - 18 Hours
  - $975
  Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.
- Marketing Strategy
  - 12 Hours
  - $325
  The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.
- SEO Bootcamp
  - 12 Hours
  - $650
  In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
General Assembly

Washington, D.C. location: 509 7th Street NW, Washington, DC, 20004 US

General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
General Assembly’s Top Live Online Digital Marketing Courses
- Digital Marketing Short Course
  - 40 Hours
  - $4,500
  Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- Social Media Bootcamp
  - 12 Hours
  - $375
  This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.
- Advanced Digital Marketing Bootcamp Not currently offered
  - 7 Hours
  - $250
  This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).
- Google Analytics Bootcamp Not currently offered
  - 7 Hours
  - $250
  This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.
Boot Camp Digital

Washington, D.C. location: 1025 Connecticut Avenue NW, Washington, DC, 20036 US

Boot Camp Digital offers both online and live training in 30+ topics in the marketing industry. Boot Camp Digital also provides in-person digital marketing, social media workshops, and custom team training. Its featured program is its four-day intensive Digital Marketing Workshop which it hosts online and in Chicago, Miami, San Francisco, Cincinnati, and Washington, D.C.
Boot Camp Digital’s Top Live Online Digital Marketing Courses
- Digital Marketing Workshop
  - 4 Days
  - $2,497
  This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.
Georgetown School of Continuing Studies

Washington, D.C. location: 640 Massachusetts Ave NW, Washington, DC, 20001 US

Georgetown School of Continuing Studies offers a wide range of onsite and online academic, professional development, and international programs for students and organizations. They also provide professional certificates in business and management, education, executive leadership, financing and accounting, and marketing and communications.
Georgetown’s Top Baltimore Digital Marketing Courses
- Digital Marketing Strategy Bootcamp
  - 12 Weeks, 4 hr/wk
  - $4,995
  In this comprehensive digital marketing program, students will learn the skills they need to succeed in the digital age. Participants will understand the full digital marketing landscape and learn the tools they need to drive impact with digital marketing. This course blends online and on-campus learning for professionals looking to learn outside of regular work hours. This program includes career development coaching, project work, and a certificate to show prospective employers. Topics include multi-channel marketing strategies, digital tactics to business growth, measurability of digital marketing, and presentation skills.
GW Boot Camps

Washington, D.C. location: 1522 K St NW, Washington, DC, 20005 US

George Washington University offers 12-week and 24-week courses in web development, data analytics, cybersecurity, UX/UI, financial technology, and digital marketing in Arlington, VA, and Washington, DC. The bootcamps are offered through GW College of Professional Studies in partnership with Trilogy Education Services.
GW’s Top Baltimore Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $10,000
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
Ledet Training

Washington, D.C. location: 1634 I Street NW, Washington, DC, 20006 US

Ledet Training offers graphics and mobile training courses on-site across the U.S. including Washington, Denver, Atlanta, Phoenix, Los Angeles, Portland, Houston, and Fort Lauderdale.
Ledet’s Top Live Online Digital Marketing Courses
- Google Analytics 101
  - 2 Days
  - $999
  This crash course is meant to get individuals up and running with Google Analytics. Students will learn to leverage the tool to understand web behavior from users of their site, sources of traffic, and marketing effectiveness. Individuals will learn hands-on by working in the tool. Topics include creating a Google Tag Manager account, segmenting and filtering in Google, interpreting information, and more foundational skills for Google Analytics.
- Google Adwords 501 - Google Adwords and Analytics Bootcamp
  - 4 Days
  - $1,799
  This 4-day bundle combines Google Ads and Google Analytics training for individuals looking to add to their marketing toolkit. As part of Google Ads training, students will learn the basics of search engine marketing, how to run campaigns, how to manage and optimize an account, and more foundational Google Ads skills. Then students will learn to use Google Analytics for web and marketing analytics. Topics include launching and optimizing paid search campaigns, using Google Analytics to optimize marketing initiatives, and understanding and interpreting reports in Google Analytics.
- SEO Essentials - Introduction to Search Engine Optimization
  - 2 Days
  - See provider
  Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.
- Social Media Marketing with Facebook and Twitter
  - 1 Day
  - See provider
  Monetize some common social media platforms in this one-day beginning Twitter/Facebook Social Media Marketing course. Students learn best practices for driving traffic to your page, promoting brand awareness, and engaging customers. Participants also use third-party add-ons to bolster their marketing efforts. Specific topics include online marketing basics, separating business and personal accounts, putting together a marketing funnel, optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, using analytics, and managing workflow.
Certstaffix Training

Baltimore location: 14502 Greenview Drive, Laurel, MD, 20708 US

Certstaffix offers live online classes and group training onsite for corporate entities all over the U.S. They provide courses in End-user/Desktop, IT Pro Skills, Online Marketing, Business Skills, and Programming/Development.
Certstaffix’s Top Baltimore Digital Marketing Courses
- Search Engine Optimization (SEO)
  - 2 Days
  - $890
  In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve SEO with various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, creating a plan, site optimization, keyword strategy, link building, local search, and paid search.
- Google Analytics
  - 3 Days
  - $1,715
  This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.
- Google Ads (Adwords)
  - 3 Days
  - $1,375
  This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.
- Instagram For Business
  - 1 Day
  - $450
  Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.
Think BIG. Learn Smart

Baltimore location: 10420 Little Patuxent Pkwy, Columbia, MD, 21044 US

Located in Columbia, Maryland, Think Big Learn Smart offers online and onsite courses in Adobe, Apple, Blackmagic Design, and Microsoft. Think Big Learn Smart provides students with bootcamps from introduction 2-day courses to 4-day advanced courses. Students can enjoy intimate, instructor-led training with collaborative projects. Think Big Learn Smart also offers custom private training with tailored learning topics and strategies to improve company productivity.
Think BIG. Learn Smart’s Top Baltimore Digital Marketing Courses
- Google Analytics & SEO for Government
  - 2 Days
  - $795
  This 2-day course is geared towards individuals looking to get up and running with Google Analytics for government. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting. This course is taught by industry-certified professionals with broad experience with the software.
- Social Media for Government
  - 2 Days
  - $795
  This 2-day course teaches principles and strategies for working with social media for government. Graduates will gain experience in creating real social media campaigns, analyzing interaction, developing content for targeted audiences, and applying SEO. This course is taught by industry-certified professionals with broad experience with the software.
- SEO Copywriting Not currently offered
  - 2 Days
  - $795
  This SEO course is a 2-day program designed for individuals with general knowledge about websites or web-related businesses looking to drive more traffic to their website through content development. Students will walk away with a strong understanding of how websites are found through search engines, explore Google Analytics and other tools to measure web traffic, and establish a strong keyword list to improve website rankings in search queries. Students will also learn how to analyze keyword performance, structure URLs, page titles, and meta tags, and establish a long-term blog strategy to drive SEO improvements each month.This course is taught by industry-certified professionals with broad experience with the software.

showing 8 of 8 schools

Baltimore Digital Marketing
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Digital Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Digital Marketing courses.

corporate@nobledesktop.com (212) 226-4149

Digital Marketing Training Locations in or Near Baltimore

Find an in-person class in Baltimore or in nearby Washington, D.C.. We found 1 school offering face-to-face training, 1 school offering access to a computer lab (remote instructor), and 1 offering live online Digital Marketing courses.

Learn Digital Marketing for a New Career

Digital marketing has taken over the advertising landscape, growing quickly with ever-evolving social media. On average, companies in the U.S. spend over 25% of their revenues on marketing. Companies who spend more typically see 50% or more revenue growth year over year. Digital marketing has become an important part of a business and a driver of revenue which makes Digital marketers themselves valuable employees. There are a few specialties that Digital Marketers can specialize in: analysis, search engines, or social media.

Digital Marketing is one of the core skills needed to secure one of these positions. See the career pages for more information on required skills, tips for landing a job, typical day-to-day work, and where to find job postings.

Digital Marketer

Salary in Baltimore

$55,000 / year
9.11% less than the U.S. average

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Learn about becoming a Digital Marketer
Search Manager

Salary in Baltimore

$69,000 / year
13.85% less than the U.S. average

A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.
Learn about becoming a Search Manager
Web Optimization Specialist

Salary in Baltimore

$73,000 / year
4.99% less than the U.S. average

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.
Learn about becoming a Web Optimization Specialist
Digital Analyst

Salary in Baltimore

$74,000 / year
22.14% less than the U.S. average

Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Learn about becoming a Digital Analyst
Paid Search Manager

Salary in Baltimore

$65,000 / year
8.52% less than the U.S. average

A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.
Learn about becoming a Paid Search Manager
Marketing Analyst

Salary in Baltimore

$75,000 / year
6.22% more than the U.S. average

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Learn about becoming a Marketing Analyst

showing 6 of 13 career paths

Indeed.com salary data from December 2024

Learn more about how learning Digital Marketing can help with your career options

Learn More About Baltimore Digital Marketing Courses

What is Digital Marketing?

Digital marketing, or online marketing, is a marketing style where professionals use digital channels like email and social media to advertise products and services to customers. Some digital marketing campaigns focus less on sales and more on informing the public or creating a positive brand identity and establishing a cohesive brand voice. Marketing teams at large companies usually focus on traditional and digital marketing strategies, but, with continued advancements in technology and an ever-growing reliance on the internet by consumers to make decisions, companies have shifted toward hiring professionals who understand marketing principles and digital marketing strategies. Marketing agencies also look for experienced Digital Marketers, Social Media Managers, and SEO Specialists to plan and execute digital campaigns for clients.

Do you want to start a new career in digital marketing? Look for digital marketing classes, bootcamps, and certificate programs for an introduction to digital marketing principles and strategies. Intensive digital marketing training will also help you prep for a career in marketing by offering hands-on, project-based lessons that will give you the chance to work on your portfolio and add new skills to your resume.

What Can You Do with Digital Marketing Training?

According to the Pew Research Center, 96% of US adults use the Internet. The internet provides companies with multiple channels to reach out to consumers in hopes of selling their products and services, informing the public, and creating a compelling brand image. In turn, the public relies on the internet to learn about new products, read reviews, and compare services.

If you own a small business, digital marketing training can help you plan and execute a digital marketing campaign that will attract new customers. In a digital marketing class, you’ll learn the basic principles of marketing and strategies that marketing professionals use every day, like social media marketing, influencer marketing, paid advertising, and email marketing. An expert instructor will walk you through these foundational concepts along with the programs and tools that you’ll need to create a successful digital marketing campaign.

You can also enroll in digital marketing training to prepare for a career in marketing. As companies shy away from traditional marketing methods and rely more on the internet, they need internet-savvy, creative employees who can keep up with emerging trends online and consumer preferences to create and maintain a professional and forward-thinking online presence. Digital marketing classes will prepare you to begin a new and exciting career as a Digital Marketer, Social Media Strategist, Digital Analyst, or SEO Specialist.

What Will I Learn in a Digital Marketing Class?

Enroll in a beginner-level digital marketing class to learn digital marketing principles and strategies. A beginner-level class will prepare you for a career in digital marketing by covering the foundations of marketing and the strategies that digital marketing professionals use during digital marketing campaigns intended to inform, persuade, or advertise to consumers. Aside from the principles of digital marketing, you can expect to learn basic search engine optimization (SEO), social media marketing, email marketing, data analytics, and how to work with a team.

Search Engine Optimization

SEO is a digital marketing strategy that involves optimizing websites so that they rank well on search engine results pages. Companies and clients that want to draw in more organic traffic to their website and increase the duration that users spend browsing the website will have SEO Specialists or Digital Marketers work on the website’s SEO.

Digital marketing professionals use three main types of SEO to achieve their goals: on-page SEO, off-page SEO, and technical SEO. An on-page SEO strategy requires you to optimize elements on a webpage to make the webpage search engine-friendly. Techniques for optimizing webpages include using keyword optimization, designing websites with user experience in mind, and using links that will make navigation easier. Off-page SEO involves using outside resources, like social media, link sharing, and influencer marketing, to improve a webpage’s SEO. Finally, technical SEO requires you to optimize the technical aspects of a website to draw engagement. Digital Marketers, SEO Specialists, and Back End Web Developers can work on technical SEO by optimizing website speed and using structured data (schema markup) to help search engines categorize the content of a webpage.

Attend a digital marketing class or an SEO bootcamp to learn more about SEO strategies and career paths.

Social Media Marketing

Social media plays a significant role in consumer behavior. When consumers see products and services trending online, they may turn to social media to decide whether they want to make a purchase. Influencer marketing via social media platforms can also encourage consumers to take action in the form of a purchase or further research. Digital marketing professionals must ensure that their company or clients have an established online presence via social media. An effective online presence makes use of the social media platforms that targeted consumers use most and develops a positive brand image through storytelling and engaging content.

Enroll in a digital marketing course or a social media marketing bootcamp to learn about how to use different social media apps to attract your desired audience and how to create content that’s optimized for platforms like YouTube, Facebook, TikTok, and Twitter.

Email Marketing

Research shows that the majority of people check their email at least once a day, with some individuals checking their inbox up to twenty times a day. Businesses can capitalize on an email-obsessed population by creating unique and targeted messages sent directly to their inboxes. Email is one of the best ways to directly contact consumers, but it’s important to curate an email list of willing recipients. A digital marketing or email marketing class can teach you how to build an email list, plan an email campaign, design and draft emails, set up automated emails, and use analytics to determine what aspects of the email campaign need improvement.

Data Analytics

Data helps businesses make informed decisions, and marketing data is no different. Marketing teams rely on analytics to check the effectiveness of a marketing campaign and plan future campaigns. With data analytics, digital marketing professionals can see who is browsing the company’s website, how long they’re on the website, who is receiving their ads, and who is engaging with their ads. When it comes to social media, most platforms have built-in analytics tools that make the process easier for social media professionals. Enroll in a digital marketing class or data analytics for marketing bootcamp to find out how to check analytics on social media platforms and use popular analytics tools like Google Analytics.

Collaboration

The number of people who work on a marketing campaign depends on the company size and the campaign type. Small businesses will have fewer employees working in marketing than large companies and complex campaigns that use multiple channels will usually require a larger team than smaller, more focused campaigns. Whether you’re working on a small or large team, at an agency, or for a company, you need to know how to collaborate with others. Marketing teams need to know how to communicate and resolve internal problems as well as understand how to work with other departments on aspects related to the campaign, like sales and design. Digital marketing professionals who work for a marketing agency need to know how to work with their coworkers on large-scale projects and how to work with clients who provide them with the major goals for the campaign they’re working on.

Hands-on digital marketing classes will teach you how to work in a team environment. Projects and assignments that you’ll work on in groups or with partners will give you the chance to practice your communication, problem-solving, conflict resolution, and delegation skills.

How Hard is it to Learn Digital Marketing?

Some students find learning digital marketing more difficult than others, usually based on their prior experience and the areas of digital marketing they want to specialize in.

Digital marketing requires some technical skills to execute certain strategies like SEO and analytics. Students who have some technical skills already and feel comfortable working with data tend to feel more comfortable learning digital marketing. Digital marketing professionals also need a degree of creativity. They can develop their creativity as they learn digital marketing, but it helps to already have a creative mind that can develop engaging and unique digital marketing campaigns and create visually pleasing content for ads, social media, and other published content.

Digital marketing professionals usually choose one or several areas to specialize in. With digital marketing training, they can seek out Digital Marketer roles or begin a more specialized career, like as a Social Media Strategist or Digital Analyst. Students who need to learn a lot of technical skills to cover several areas of digital marketing may find learning digital marketing harder than students only learning one area or digital marketing principles more generally because they have more to learn.

How Long Does it Take to Learn Digital Marketing?

You can learn the basics of digital marketing in about one to three months. Beginner-level concepts and skills include marketing principles, the basics of SEO, social media marketing, email marketing, and paid advertising. A beginner-level digital marketing class will provide you with hands-on experience working with a variety of social media platforms and the chance to brainstorm digital marketing campaigns.

With about three to six months of digital marketing training, you can develop intermediate-level skills. Intermediate-level digital marketing includes technical and on-page SEO, pay-per-click advertising, and experience with analyzing data and using analytics tools like Google Ads. Students with intermediate-level training usually feel knowledgeable enough to plan and execute a basic digital marketing campaign.

Learning digital marketing is an ongoing process. You can achieve mastery-level digital marketing skills anywhere from six months of study to several years of study. The length of time it takes you to master digital marketing depends on how many strategies you want to specialize in. Most digital marketing professionals focus on one to two areas of expertise, like SEO and social media marketing. The more areas you want to specialize in, the more training you’ll need. Technology is constantly changing and online trends change. Both of these types of changes can influence consumer preferences, so digital marketing professionals need to know how to keep up with these changes and incorporate changing preferences into their marketing strategy.

Should I Learn Digital Marketing In Person or Online?

When seeking out digital marketing training options, you’ll find that many schools and training centers offer in-person and online classes. The type of training that you enroll in should reflect the amount of time you can dedicate to learning and your learning style.

Many students like the familiarity that in-person training provides. In-person digital marketing classes take place on weekdays, in the evenings, and on weekends. Students enrolled in an in-person class will select a course that’s scheduled at a time that they can attend class. Expert instructors provide face-to-face instructions and provide students with the chance to ask questions and receive feedback on projects and assignments. Before enrolling in an in-person class, it’s important to check that you can both attend the class and reliably commute to the location.

Students who cannot attend an in-person class, or would prefer not to commute, can enroll in a live online class. Live online digital marketing classes take place via a web conferencing platform like Zoom. Students will learn from a live instructor in a virtual classroom where they can ask questions and share their screen when they need feedback. This class type eliminates the need to commute and allows students to learn from the comfort of their home or office.

Another type of online class that you can enroll in is on-demand classes. Upon enrolling in an on-demand class, students will receive instant access to course materials, like video lectures and worksheets. Students enrolled in an on-demand class must work through the course material by themselves because they don’t have access to a live instructor. Some students find this challenging because they will have to troubleshoot problems themselves and will have to motivate themselves to work through class material since many on-demand classes don’t have a deadline for completion.

Can I Learn Digital Marketing Free Online?

You can learn the basics of digital marketing for free online. On-demand learning platforms like Udemy and Coursera offer free short-form classes that will teach you the basics of digital marketing and prepare you for more formal training. Some students sign up for these on-demand classes to help them decide if they want to pursue digital marketing. Another method of learning the basics of digital marketing is to watch tutorials on YouTube. Schools and training centers like Noble Desktop upload video tutorials to YouTube and other video-hosting websites to help beginners learn the foundations of digital marketing and related topics and skills.

When learning on your own, you might find yourself with questions that you need answered. In that case, you can look for online forums where digital marketing professionals ask and answer questions, from industry-related questions to program-specific questions. After learning the basics of digital marketing for free online, consider the formal training options available in your area and online.

What Should I Learn Alongside Digital Marketing?

Digital marketing classes will prepare you to begin a career in digital marketing by teaching you digital marketing principles and strategies. You can further enhance your digital marketing skills by developing related skills that can help in the development of tailored and effective marketing campaigns.

Some digital marketing professionals learn about sales to help them create marketing campaigns that align with sales goals. Digital marketing campaigns usually focus on generating sales of products, along with attracting new customers and building a strong brand image. By learning sales principles and techniques, such as sales funnels, lead nurturing, and customer relationship management tools, you can better plan and execute a digital marketing campaign that will attract customers and meet sales targets.

Another way to amplify the effectiveness of your digital marketing campaigns is to learn about consumer behavior and incorporate that information into your marketing strategies. Consumer behavior refers to the study of how consumers behave when they make decisions to purchase products or services. Digital marketing professionals who understand the motivators of their customers can utilize strategies that better resonate with their target audiences, which, in turn, makes them more likely to act. Classes that cover consumer behavior can teach you about consumer behavior theories, behavioral psychology in marketing, and decision-making processes.

Industries that Use Digital Marketing

Many industries look to hire digital marketing professionals to help them advertise, inform, and engage with new and existing customers. In Baltimore, you may find your skills needed in the local healthcare industry, government services industry, or financial services industry.

Healthcare

Baltimore’s healthcare industry contributed significantly to the city’s economy and provides a range of services to Baltimore-area residents. The city is home to global healthcare leader Johns Hopkins, as well as the University of Maryland Medical System, MedStar Health, and Grace Medical Center. A growing biotech sector and a strong presence of health information technology and data analytics companies have contributed to local employment and an innovative healthcare ecosystem. Digital marketing professionals in the healthcare industry promote products and services, optimize website content, and run targeted ads for a variety of medical treatments.

Education

The city of Baltimore is home to a range of K-12 public schools, vocational schools, colleges and universities, and adult education programs. Several nonprofit organizations in the area help support education by providing funding, advocacy, and research aimed at promoting education and improving educational outcomes. The education industry relies on digital marketing professionals to promote schools. Digital marketing professionals working in the education industry may find themselves creating content that appeals to prospective students, running digital ads, or engaging with former students through newsletters and social media.

Financial Services

Baltimore’s financial services industry benefits from nearby financial hubs in New York City and Chicago, as well as proximity to the nation’s capital. Major banks like M&T Bank and PNC Bank have established institutions in Baltimore along with asset management firms and insurance companies. Baltimore also hosts a branch of the Federal Reserve Bank. If you have digital marketing skills, you can use your expertise in Baltimore’s financial services industry to promote products and services, create informational content for customers, and work on customer retention initiatives by promoting customer loyalty programs.

Digital Marketing Job Titles and Salaries

Do you have digital marketing training and want to know what industries you can find work in? Digital marketing experience and skills can help you start a position as a Digital Marketer, a Social Media Strategist, and a Digital Analyst.

Digital Marketer

Digital Marketers use their technical skills and ability to collaborate with teams and clients to create, manage, and review digital marketing campaigns. Some Digital Analysts work with marketing teams at companies and organizations while others look for work at marketing agencies and provide their services to clients. A Digital Marketer should know a variety of digital marketing strategies, including SEO, social media marketing, email marketing, and paid advertising. Digital Marketers in Baltimore make an average annual salary of $87,000, just below the national average of $87,500.

Social Media Strategist

Social Media Strategists use their knowledge of social media platforms and marketing principles to create and maintain a company or client’s social media presence. A good Social Media Strategist keeps up with social media trends and develops content that their target audience wants to engage with. Responsibilities of a Social Media Strategist include boosting social media engagement and followings, creating content, and developing a brand image. Social Media Strategists make an average annual salary of $64,500 in Baltimore.

Digital Analyst

Digital Analysts evaluate digital marketing campaigns to ensure that they’re running effectively. Marketing teams depend on Digital Analysts to collect, analyze, and interpret data from a variety of digital sources to help them figure out if their digital campaign needs improvement. With the help of analytics tools like Google Analytics and Power BI, Digital Analysts can help marketing teams become aware of emerging trends and weaknesses in their campaigns to help them develop relevant and tailored strategies. Digital Analysts in Baltimore make an average salary of $65,500 per year.

Digital Marketing Classes Near Me

You can find digital marketing training offered in-person across Baltimore and live online open for enrollment today. Consider the type of class you’d like to enroll in before checking out the classes below.

Get started in your digital marketing journey by enrolling in Noble Desktop’s live online Marketing Strategy course. The 12-hour course will teach you the fundamentals of marketing and provide you with hands-on experience conducting market research, utilizing social media platforms, email marketing, and SEO. No prior knowledge is necessary to enroll in this course. After completing the class, you’ll receive a certificate of completion and have the chance to retake the class for free within one year.

Noble also offers a Digital Marketing Certificate. You'll spend 120 hours learning key digital marketing strategies like SEO, paid advertising, and social media in the live online course. After registering for the program, you can select a date to attend Noble Desktop’s AI for Marketing class for free--an additional 18 hours of training. As part of your tuition, you’ll have access to six 1-on-1 mentoring sessions. During these sessions, you can ask for help to understand course concepts or receive assistance in reviewing your resume and portfolio,

Certstaffix Training offers a three-day Google Ads Course that teaches marketing professionals how to implement Google Ads and create targeted ad campaigns with advanced Google Ads features. Before enrolling in the class, students need to have experience using a web browser with productivity software, like Microsoft Office or Google Docs. The class is available live online for individuals and onsite or online for teams, with group quotes available upon request.

Georgetown University’s School of Continuing Studies offers an online Certificate in Social Media Marketing. This class teaches students the skills they need to create and execute compelling social media campaigns. Lessons will focus on strategizing, implementing, and evaluating social media campaigns, as well as how to increase engagement and develop an authentic brand voice. Students will gain hands-on experience in this class as they learn via case studies, interactive lectures, hands-on projects, and simulations. This is an online, six-week class ideal for mid-level professionals.

Digital Marketing Corporate Training

Do you want your team to learn digital marketing principles and strategies? Noble Desktop can provide your organization with digital marketing training that meets your employees’ learning objectives and scheduling needs. When enrolling in corporate training, you have the option of selecting live online or onsite training options. Teams interested in corporate training can purchase group vouchers in bulk at a discount from Noble Desktop. When purchasing group vouchers, you can select the courses available to your team to choose from. They can then schedule their training at a time that fits their schedules.

Reach out to corporate@nobledesktop.com to learn more about Noble Desktop’s corporate training services and receive help in determining which options best fit your team’s needs and goals.

About the Author

Christine Calvert teaches business writing and American government classes at the university level. She has written articles centered on tech-related hobbies and skills, including digital marketing, Python programming, and data visualization tools.

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