Digital Marketing Classes Live Online: Best Remote/Virtual Digital Marketing Training

Top Live Online Digital Marketing Courses

Digital Marketing Certificate Learn The Skills Guarantee™

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.

Learn more & register Explore Noble Desktop’s Digital Marketing courses
- $3,995
- 120 hours
- Free retake
- Live Online or NYC
- 1:1 Mentoring Included
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Noble Desktop Social Media Marketing Certificate

This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
- $2,495
- 72 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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Noble Desktop SEO Bootcamp

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
- $650
- 12 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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General Assembly Digital Marketing Short Course

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- $4,500
- 40 Hours
- Weekdays or Evenings
- Beginner
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Noble Desktop AI for Digital Marketing

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.
- $975
- 18 Hours
- See provider
- Beginner
- Free Retake
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Noble Desktop Marketing Strategy

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.
- $325
- 12 Hours
- See provider
- Beginner
- Free Retake
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Thinkful Digital Marketing Immersion

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.
- $7,500
- 6 Weeks, 50 hr/wk
- Weekdays
- Beginner
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Thinkful Digital Marketing Flex

In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.
- $4,500
- 3 Months, 15 hr/wk
- See provider
- Beginner
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Noble Desktop Google Analytics Bootcamp

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.
- $350
- 6 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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Noble Desktop Google Ads Bootcamp

In this comprehensive Google Ads course, participants will learn the skills and strategies they need to succeed with search engine marketing using Google Ads. Participants will get comfortable in the Google Ads platform, learn to develop a keyword strategy, set up an account, launch campaigns, write compelling ads, track conversions, remarket, leverage the Display Network, and automate. This comprehensive course is great for marketers or business owners looking to grow a business with Google Ads and learn the complete set of skills for Google Ads. The course also includes a free retake so students can refresh the material.
- $650
- 12 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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showing 10 of 159 courses

Explore the extensive array of digital marketing roles and the skills required for each, and discover the benefits of gaining these skills through virtual training. Discover the wealth of career opportunities in the digital marketing industry, from Digital Marketer to Web Optimization Specialist, and uncover how virtual classes can help you break into the field.

Key Insights

Digital marketing is a vital component for modern businesses, employing a range of online strategies to attract customers, and driving traffic to company websites.
There are numerous career paths within digital marketing, including roles such as Digital Marketer, Digital Analyst, Marketing Analyst, Digital Strategist, Social Media Strategist, Web Optimization Specialist, Search Manager, and Paid Search Manager.
Virtual digital marketing classes offer flexible learning opportunities, with live, interactive sessions that can be taken from anywhere with reliable internet connection.
Noble Desktop offers a range of live online digital marketing courses covering aspects such as SEO, Google Analytics, and social media marketing, along with in-depth bootcamps focusing on specific areas of digital marketing.
Other schools also offer digital marketing courses, with some focusing on individual disciplines within digital marketing, whilst others offer broader training.
Remote corporate training in digital marketing can not only enhance the skills of a company's staff, but also provide a competitive edge in the job market.

Learn more below

Digital Marketing Topics

Google Analytics

Google Analytics is critical component of digital marketing and an essential skill for any digital marketer. Google Analytics serves as a web and marketing analytics tool that can drive insight for web and marketing optimization. With Google Analytics, you can connect data from your site to various marketing channels, including Google Ads, email campaigns, social media marketing, Google Search Console, and more.

Explore Google Analytics Classes

Google Ads

Google Ads is a digital marketing channel focused on search and display advertising through Google Search. As Google is the most commonly used search engine, Google Ads provides access for digital marketers to reach searchers at the time of their search with paid search. In addition to paid search, the Google Ads platform allows for display campaigns across the Google Display Network, which can be a powerful tool for remarketing to website visitors. Google Ads is an important part of a digital marketing strategy and leverages Google's Search and Display networks to reach potential customers.

Explore Google Ads Classes

Social Media Marketing

Social media marketing is a form of digital marketing focused on using social channels like Instagram, Facebook, and LinkedIn to prospect, engage, and convert customers. Both organic and paid strategies can be used for many social media channels. In comparison to search marketing, social media marketing allows for more visually engaging content like graphics and videos that can drive new customers, build loyalty, and grow sales. Social media marketing can be a key part of a digital marketing strategy, and it is critical to find the right channels and strategies to find the right audiences for your products or services.

Explore Social Media Marketing Classes

SEO

Search engine optimization, or SEO, is a vertical within digital marketing that involves optimizing a site to rank higher in the search engines. SEO is a purely organic strategy, making it both competitive and fruitful. In order to succeed in SEO, it is vital to find the right keywords to target and devise an SEO strategy to improve rank for those keywords. For many search-driven businesses, SEO can be a powerful long-term strategy that allows for organic and sustainable growth.

Explore SEO Classes

Email Marketing

Email marketing is an older but still relevant form of digital marketing that involves building an email list and sending regular emails to engage or drive sales from your audience. Email can be an effective channel as it is relatively low-cost, but it does require the investment in building a good email list. As part of brand-building and digital marketing, email marketing can be an inexpensive addition to your marketing strategy that you can grow over time.

Explore Email Marketing Classes

Ecommerce

Ecommerce skills can be a part of a digital marketer's toolkit if you are running or working for an eCommerce business. Ecommerce skills combine a variety of digital marketing skills, conversion rate optimization, and marketing best practices. To run a successful eCommerce business, you'll need to learn the setup, optimization, and marketing skills specifically for eCommerce.

Facebook Marketing

Facebook is a leading social media platform with over 2 billion monthly active users, making it a crucial component of digital marketing strategies for businesses worldwide. Marketers leverage its extensive user data and advertising tools to target specific demographics, engage with potential customers, and drive brand awareness and conversions.

Explore Facebook Marketing Classes

Live Online Digital Marketing Courses by School

Here are some of the top Live Online schools offering Digital Marketing training, including Noble Desktop (27 courses), Digicomp Academy (21 courses), and Èspero (13 courses).

Noble Desktop

NYC location: 185 Madison Avenue, New York, NY, 10016 US

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
Noble Desktop’s Top Live Online Digital Marketing Courses
- Digital Marketing Certificate
  - 120 Hours
  - $3,995
  In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.
- Social Media Marketing Certificate
  - 72 Hours
  - $2,495
  This comprehensive program teaches fundamental knowledge and strategies for social media marketing. Learn how to attract a following, make successful written and visual content, and create advertisements on Facebook, Instagram, LinkedIn, YouTube, TikTok, and other popular platforms.
- SEO Bootcamp
  - 12 Hours
  - $650
  In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
- AI for Digital Marketing
  - 18 Hours
  - $975
  Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.
General Assembly

General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
General Assembly’s Top Live Online Digital Marketing Courses
- Digital Marketing Short Course
  - 40 Hours
  - $4,500
  Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- Social Media Bootcamp
  - 12 Hours
  - $375
  This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.
- Advanced Digital Marketing Bootcamp Not currently offered
  - 7 Hours
  - $250
  This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).
- Google Analytics Bootcamp Not currently offered
  - 7 Hours
  - $250
  This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.
Thinkful

Thinkful aims to prepare students for the world’s fast-paced and job-competitive fields in software engineering, data science, data analytics, and design. Its course are held online, and it hosts events at its locations across the U.S. including California, Texas, Chicago, Florida, Washington, Denver, Boston, and Philadelphia.
Thinkful’s Top Live Online Digital Marketing Courses
- Digital Marketing Immersion
  - 6 Weeks, 50 hr/wk
  - $7,500
  In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This full-time program runs over 6-weeks and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage a variety of marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.
- Digital Marketing Flex
  - 3 Months, 15 hr/wk
  - $4,500
  In this comprehensive digital marketing program, students will gain a broad understanding of the digital marketing landscape and then dive deeper into various categories of digital marketing. This part-time program can be taken over 3 months and includes career coaching. Students will learn to create campaigns that resonate with their audience, create a cohesive brand, and leverage various marketing tools. Topics include content marketing, email marketing, social media marketing, search engine marketing, and analytics. Students will also finish the program with a digital marketing capstone project.
BrainStation

BrainStation is an intensive training provider focused on teaching digital skills and offering full-time diplomas, part-time certificates, and other forms of expertise in time frames of one to twelve weeks. BrainStation believes there are different styles of learning and therefore adopts flexible learning options like Online Live, where students can learn virtually.
BrainStation’s Top Live Online Digital Marketing Courses
- Digital Marketing Certificate
  - 30 Hours
  - $3,250
  Professionals who want to develop their digital marketing skills can enroll in this digital marketing course. This course features industry leaders who teach you about branding, search marketing, social media campaigns, and other aspects of digital marketing strategy. You will learn about demographics, brand voice and positioning, SEO and Google ad positioning, and how to manage effective digital marketing campaigns. Graduates will come away with valuable skills in marketing strategy.
- Digital Marketing Diploma
  - 12 Weeks
  - $15,000
  In this digital marketing program, students will learn to use digital marketing tools such as Hootsuite, Google Analytics, Facebook Ads Manager, and Google Ads to develop content, analyze data, and manage social media and search engine marketing content. Each module of this online or on-campus program culminates in a realistic real-world project. After graduation, students have access to a Career Success Program.
- Search Engine Marketing Certificate
  - 30 Hours
  - $3,150
  This course teaches search engine marketing using a collaborative project-based learning model. Graduates are ready to provide advanced analysis and professional campaign management. Online or on campus, students will gain the skills you need to develop and manage a search engine marketing campaign.
- Social Media Marketing Certificate
  - 21 Hours
  - $2,450
  This program in social media marketing teaches students how to take advantage of these data-driven digital marketing platforms. This course teaches principles and strategies for working with social media management platforms. Graduates also gain experience in creating real social media campaigns.
Jelly Academy

Vancouver location: 23189 Francis Ave, Langley Twp, BC, V1M 0G4 Canada

Jelly Academy is a digital marketing school that provides training through online classes.
Jelly Academy’s Top Live Online Digital Marketing Courses
- Digital Marketing
  - 6 Weeks, 3 hr/wk
  - $3,999
  In this six-week course, students gain a foundation in digital marketing skills.
Tampa SEO Training Academy

Tampa location: 1601 Sahlman Dr, Tampa, FL, 33605 US

Tampa SEO Training focuses on the study of Search Engine Optimization and emphasizes instructor-led teaching with top experts in the industry. Tampa SEO Training offers a 2-day SEO Basics course, 3-day SEO advances, a combined 5-Day SEO Mastery, and WordPress workshops.
Tampa SEO’s Top Live Online Digital Marketing Courses
- 5 Day SEO Mastery Class
  - 5 Days
  - $2,497
  Learn SEO techniques to optimize your site in this 5-day SEO Mastery class. Students will start with the basics of search engine optimization and build up skills while learning advanced optimization strategies to boost rankings. Topics include keyword research to find your audience, page optimizations, analytics tools, linking strategies, advanced trend analysis, local SEO techniques, PPC strategies, and more strategies for digital marketing and search. Students will receive 6 months of SEO mentorship included with the program.
- 2 Day SEO Essentials Class
  - 2 Days
  - $1,097
  Learn the essentials of search engine optimization in this 2-day SEO course. This course is geared towards beginners looking to get started and acclimated with the world of SEO. Students will learn how to find the right keywords, how to optimize pages, how to develop a link building strategy, and more. Students also receive 6 months of SEO mentorship as part of the program.
- 3 Day SEO Advanced Techniques Class
  - 3 Days
  - $1,497
  This advanced SEO course is meant to build off the beginner course and teach individual advanced SEO strategies and techniques. Students gain a deeper understanding of the search engine and the algorithms behind them as well, and strategies and hands-on work on SEO. Topics include advanced keyword research, the Hummingbird algorithm, local SEO, PPC, Webmaster tools, technical SEO, and other concepts and techniques for SEO success. Students also receive 6 months of SEO mentorship as part of the program.
Boot Camp Digital

Boot Camp Digital offers both online and live training in 30+ topics in the marketing industry. Boot Camp Digital also provides in-person digital marketing, social media workshops, and custom team training. Its featured program is its four-day intensive Digital Marketing Workshop which it hosts online and in Chicago, Miami, San Francisco, Cincinnati, and Washington, D.C.
Boot Camp Digital’s Top Live Online Digital Marketing Courses
- Digital Marketing Workshop
  - 4 Days
  - $2,497
  This 4-day digital marketing program is designed to give participants a comprehensive overview of digital marketing and various components of digital marketing. The course starts with an overview of digital marketing and then shifts towards web optimization and SEO. The course continues with email, digital advertising, social media, and other key platforms for effective marketing. Students receive a certification at the conclusion of the course, along with online learning access.
Nuclio Digital School

Since running its first class in 2018, Nuclio Digital School has grown its course offerings to cover many different topics, such as web development, digital marketing, cybersecurity, and product management. Nuclio is based in Barcelona, Spain.
Nuclio School’s Top Live Online Digital Marketing Courses
- Master in Digital Marketing
  - 17 Weeks
  - €7.500
  In this course, students will gain a comprehensive understanding of digital marketing, including SEO, SEM, PPC, social media marketing, automation, ecommerce, and analytics tracking.
The Bridge

Madrid location: P.º de Recoletos, 15, Madrid, 28004 Spain

The Bridge was founded in 2019 as a tech school for students in Spain. Besides classes in cybersecurity, data science, web development, UX/UI design, and digital marketing, the school hosts public events and workshops.
The Bridge’s Top Live Online Digital Marketing Courses
- Digital Marketing Ops
  - 15 Weeks, 32 hr/wk
  - €7.000
  In this course, students learn the strategy and tools to run successful digital marketing campaigns. The curriculum covers SEO, social media marketing, automation with services like Hubspot and Zapier, and marketing analytics and reporting.
CareerFoundry

CareerFoundry is an online education platform specializing in tech and design, offering comprehensive courses in fields such as web development, UX/UI design, and data analytics. With a focus on mentor-guided learning and hands-on projects, CareerFoundry equips students with practical skills and industry-relevant knowledge to pursue successful careers in the rapidly evolving tech industry.
CareerFoundry’s Top Live Online Digital Marketing Courses
- Digital Marketing
  - 4 Months
  - $6,555
  Immerse yourself in the world of online strategy with CareerFoundry's Digital Marketing course, covering key aspects like SEO, social media marketing, and content strategy. Through real-world projects and personalized mentorship, develop the skills to drive successful digital marketing campaigns.

showing 10 of 41 schools

Live Online Digital Marketing
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Digital Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Digital Marketing courses.

corporate@nobledesktop.com (212) 226-4149

Learn More About Live Online Digital Marketing Courses

What is Digital Marketing?

Marketing is how you get people to be aware that you have a product, mean to sell it, and want people to want to have it. Traditionally, marketing consisted of placing advertisements in various forms of media, be they print (newspapers, magazines), broadcast (television, radio), or such tangible things as billboards, bus stop shelters, or direct mailings. Marketing efforts were essentially what is termed outward marketing, meaning that the good news was foisted upon the public as it went about its daily activities. Anyone who remembers 1992 remembers that the then-Marky Mark was plastered in his underwear not only on every bus stop in New York City, but on a towering billboard above Times Square as well. Since people remember it over thirty years later, it must have been an excellent example of a traditional marketing campaign, something that created considerable brand awareness for Calvin Klein. (It also made you want to buy his underwear, either because it would make you look like—or get a date with—Mark Wahlberg.)

Now that people have taken to the internet in the way they used to take to the street (and used to read newspapers and magazines), marketing has shifted gears entirely and gone almost completely digital. Yes, there are still broadcast commercials and billboards, but most marketing today is done through digital channels. Digital marketing, by way of a definition, is simply any form of marketing that is conducted by digital means, in other words, computers, tablets, and those all-important mobile phones. And, while today's online experience does include invasive commercials on platforms such as YouTube or ads cluttering up the web page you're visiting, marketing reaches you today in ways that didn't exist when Marky Mark was on every bus stop in town.

Marketing techniques in this brave new world include such things as search engine optimization (SEO), pay-per-click advertising (PPC), and marketing through social media, content, and email. The constant challenge is getting your product before the public and creating brand awareness in a forest of brands that, very often, offer something very similar to what you have to sell. Indeed, in the world of digital marketing, brand awareness has become a goal in itself, almost more important than actual sales, as, after all, if no one's heard of your brand, they're not going to order your product.

So what are these new commercial battlefields, and how do they work?

Search-engine optimization (SEO) is perhaps the easiest and hardest to understand of the lot. You unquestionably know what Google is: the search engine that's become so ubiquitous that it's a verb. If you want anything from a recipe for Sachertorte to a slow-feeder dish for your dog or an easter egg garland, there's a more than 90% chance that you'll turn to Google and type your search term into the little box. Then you'll hit enter, and, in something like 0.3 seconds, you'll get your results. If you're like most humans, you'll focus your attention on the first page, and, if you don't find what you want, might proceed to the second page. The recipes, dog dishes and garlands on the third page might as well not be there.

If you're a business owner (let's assume, for argument's sake, that you have a business that sells stuffed quokkas), you, therefore, have to do everything in your power to turn up on that coveted first page of results, preferably in the first two slots, so people don't have to scroll down to find you. But how do you do that? While you can buy your way to a Google Ad that will appear at the top of the page (see below), turning up on the first page of what are called the natural search results is the result of what is essentially a very complex game of cat-and-mouse you have to play with the Google bots and spiders. Google's algorithm for stacking search results is as secret as the recipe for Sachertorte, but the company does issue guidelines as to what kind of website its bots like to see. This is called search engine optimization (SEO), and a lot of people spend a lot of time trying to beat it, regardless of the fact that Google has a lot of very smart people working for it, and they're always one or two steps ahead of the people trying to get the bots to put their sites at the top of the search results.

The way you do that is by pleasing Google's army of bots and spiders. About fifteen years ago, all you had to do was stuff your website with keywords, and Google would fall for the trick. Thus, you could write sentences that barely made sense, but which included the words stuffed quokkas at least five times. You'll still find copy like that on the internet, but the only thing you'll earn from it is Google demerits. Similarly proscribed is duplicate content, either with other sites or your own. The days of replicating the same page changing only, say, the names of locations (stuffed quokkas in California, then in Oregon, then in Washington, and so on) are gone along with most of the quokka's habitat.

So what do those finicky bots and spiders like? The answer is fresh, original copy and sites that are oriented towards the user rather than the bot. Nothing makes the bots and spiders happier than finding backlinks to your site, that is to say links on someone else's site that link to yours. That may seem irrelevant, but a backlink is an indicator that people have read and consider your content link-worthy. On the other hand, broken links (links to nowhere) will count against you. The bots also expect your site to be mobile-friendly, as you've no doubt noticed empirically that more and more people are looking at websites on their phones rather than waiting to be at their computers.

You're ultimately guessing at what Google will like, and Google switches things up constantly, so, if you want to remain on the first page of search results, you're going to have to keep working on your website to make sure that it stays current, fresh, and appealing. One of the most frequently-encountered ways of doing that is by having a blog attached to your site in which you offer up novel discussions of topics relevant to your product or service. A regular blog is probably the most efficient means of adding new content to your website.

SEO is an example of inward marketing, in which you attempt to draw customers to you by offering them an engaging website experience, rather than browbeat them with photos of Mark Wahlberg in his underdrawers. Instead of renting out Times Square at what was no doubt enormous expense, you can run an inward marketing campaign for very little money, but you do need a steady flow of appealing content to make it work. (Don't think you can have AI write your content, at least not yet: the bots and spiders can apparently detect what's been written by humans and what's been written by their fellow bots.) As your content is what draws people in, this is also considered content marketing. That term also comprises downloadable reports, ebooks, newsletters, and the always popular infographics, all of which you can offer to people willing to part with nothing but their email addresses.

If you lack the inclination or time for an all-out SEO campaign, you can always buy your way to the top of the page using Google Ads. Whenever you see a link that is sponsored in the search results, that means someone has indulged in pay-per-click (PPC) marketing. Once again, Google makes the mechanics highly complex, but what essentially happens is that everyone in the stuffed quokka business bids on certain keywords (let's say "plush marsupial") and specifies how much they're willing to spend to get their ad at the top of the search results. In a few split seconds, Google conducts an auction between all the different competitors (reenter the bots and spiders from stage left), and it somehow decides who gets to turn up first. The pay-per-click part is that you don't have to pay anything unless the user clicks on the ad. Depending on the keyword(s) chosen, this can be reasonably affordable or prohibitively expensive. Google does, however, let you set a daily budget for your campaign.

The biggest downside to pay-per-click advertising is probably human nature: more and more people are suspicious of sponsored links, feeling as though they're being tricked by them. That notwithstanding, some businesses take Google Ads very seriously indeed. The decision between playing the SEO sweepstakes or trying the PPC auction game will be dictated by a number of factors, not the least of which is money. Although it's labor-intensive, SEO needn't cost you anything beyond the cost of a proofreader's services.

A further form of digital marketing is social media marketing, which encompasses any use you make of social media platforms to get your brand's point across. Facebook and Instagram have their own advertising programs that determine which ads a user of the platform will see while looking for something else. That's by no means the sum total of the marketing possibilities inherent in social media: you can hawk your quokkas on Facebook and Instagram, posting regularly on the channels your ideal customer will use. If you've determined that the market for stuffed quokkas is older professionals, you should target these potential customers on LinkedIn instead of Instagram. And you shouldn't forget the possibilities YouTube offers: as many people don't know what quokkas are (let alone how cute they are), you can produce mini-documentaries to introduce viewers to Setonix brachyurus. A further advantage of social media marketing, just as with SEO, is that it's affordable. In fact, the ability to reach millions of people for basically free is a major factor that sets digital marketing apart from traditional methods.

Equally inexpensive today is email marketing. Whereas once you had to design and print your flyers, probably buy a mailing list, and then pay a lot for postage, you can do the digital equivalent in a matter of minutes. You may still want to purchase a list of email addresses, or you can concentrate on the people who've already shown interest in your product by leaving their email addresses on your website. Or you can do both, and have one campaign that targets strangers, and one that targets leads who like your quokkas but have yet to purchase one.

Other forms of digital marketing include conversion rate optimization, affiliate marketing, native advertising, influencer marketing, and even using automation to expedite the digital marketing process. The field is broad, and one of its remarkable features is that everything is quantifiable. This is the world of metrics in which anything can be turned into a statistic that you can use to monitor the relative success of your various campaigns. One look at your mobile phone and you'll be able to know everything from how many people opened your last email to whither came the people who visited your website this morning. There was never any way of determining how many people looked at the ad you took out in Architectural Digest or how many people saw your billboard. Yes, traffic figures could give you a rough number for how many people drove past your billboard, but they couldn't tell you how many of them actually looked at it.

To say that digital marketing has forever changed the face of marketing would be an understatement. Traditional marketing is fading ever more into the distance as people's commercial dealings shift to the internet. Even people who do go to stores are more likely than not to have consulted a store's website before driving, finding a parking space, and going in to view the merchandise. Thus, the way to make your business a success today is by marketing it where the potential customers are: online.

What Can You Do with Digital Marketing?

You can become a Digital Marketer, although that's a portmanteau term for a whole range of different roles. Digital Marketers can assume a variety of forms, although, generally, they tend to specialize in one or another of the different subfields within online marketing. You can get to be an expert in SEO or in email marketing, or you can become a generalist. The work can be done by freelancers whose forte is, say, Google Ads, or it can be done by the descendants of what used to be advertising agencies, which come in every imaginable size, from boutique to multinational concern.

A second outlet for digital marketing knowledge is by being your own digital marketing department. Small companies with small marketing budgets do this all the time. It's going to take an investment of time, but, if you don't have money, time is the commodity you have to spend on marketing. Learning to do something yourself also gives you the knowledge to be an effective supervisor of other digital marketing specialists, when you can afford to hire them. You'll earn their respect by being able to talk about the subject with some intelligence, avoid stupid questions, and look at and interpret the metrics yourself. So essential is digital marketing to today's business landscape that knowledge about the field is one of the best investments you can make if you want to get your quokkas out of your warehouse and onto delivery trucks.

What Will I Learn in a Digital Marketing Class?

Any digital marketing program you sign up for is going to be a macédoïne of topics, since the various strategies, techniques, and platforms are basically separate disciplines. The good part here is that you can take your classes in any order: being able to handle email marketing doesn’t really depend on your knowledge of SEO. You can also sign up for a wider-ranging class that covers multiple topics, or, going beyond that, a certificate program that will teach you the whole marketing kit and kaboodle. Certificate programs will probably give you more bang for your tuition buck, and are worth investigating if your goal is to get a job in the field.

Whatever type of class you choose, you’re probably in for some generalities by way of an introduction, in which the instructor will explain how digital marketing works and the various avenues that the class will cover. A reasonably complete list of those avenues would be (in no particular order):

Email marketing,
Instagram,
Facebook,
LinkedIn,
TikTok,
YouTube,
Twitter,
Content marketing and blogs,
Influencer marketing
Personal branding (and maybe even becoming an influencer yourself),
Streaming for social media; and, finally,
Google Ads and Analytics.

Each trip down one of these avenues will be fairly similar, in that they’ll include some degree of practical information on how the individual platforms operate. Then the course will shift on to how each platform can be approached from the standpoint of digital marketing, and wind up by looking into the metrics that can be used to plot the relative success of your campaign.

Some of these classes can last a single day, so, if you just want an introduction to SEO, you can get your education and be home in time for dinner. A certificate program will, of course, last substantially longer than that. Some classes will place greater emphasis on hands-on learning, as when you’ll be instructed to write your own marketing copy for whichever platform you’re studying. Others will concentrate more on lectures and have you absorb the information by listening. Finally, most digital marketing classes are available either live in-person or live online, which is not counting a third type of class, the self-paced or on-demand class, in which you’re a passive participant watching a series of video tutorials.

Digital Marketing Industries

By this point, you’ll no doubt have realized that digital marketing, as the new wave of marketing for the twenty-first century, applies to just about any business on the planet. That means it applies to purveyors of stuffed marsupials in the United States as much as to Uzbek carpet weavers (yes, they have internet in Uzbekistan.) Indeed, the internet has made it so that Uzbek carpet weavers, many of whom have access to Facebook and other social media, can promote their carpets in a way that had never been open to them before. Everything in between quokkas and carpets can be marketed digitally as well, and that extends beyond goods to services. Digital marketing also encompasses both B2B (business-to-business) and B2C (business-to-consumer) sales models, although they differ significantly: essentially, the goal of B2B digital marketing is to get a sales lead; the goal of B2C is to make a sale.

Above and beyond the ways in which just about every industry on the planet can benefit from digital marketing, digital marketing is an industry unto itself. At the opposite end of the spectrum from your in-house SEO efforts on behalf of quokkas everywhere lie marketing agency holding companies, huge businesses—nay, concerns— that put a company’s marketing needs under a common umbrella. There is a so-called Big Six in this line. You may not know the names Dentsu, Havas, IPG, Omnicom, Publicis, and WPP, but, if you take a dip into the marketing pool, you’ll come to know them pretty quickly. Giant holding companies like these allow one entity to offer a complete set of digital marketing services to even the largest of companies, making sure that a truly and properly concerted effort can be made on the brand’s behalf.

Not all digital marketing agencies are so enormous: they come in all shapes and sizes. There are also individuals who work full-time at marketing other people’s products, although, in this case, they tend to specialize in one marketing domain, such as Google Ads, for example.

That said, a substantial current trend in the industry is moving away from agencies to handling digital marketing activities in house. The advantages are easy to recognize, and range from having control over your own business’ primary data to being spared huge agency bills and questionable handling of your money. If you work with your own team, you have control over the entire process, and who’s better-suited to marketing your quokkas or carpets than you, who know about the business intimately, and care a whole lot more about its success than some giant marketing agency does?

Digital Marketing Jobs

There are many different careers and job titles associated with digital marketing, each with its own focus and tools. The broadest one is Digital Marketer, which refers to any professional who does online marketing. Large teams of Digital Marketers are often led by an experienced Marketing Manager.

Digital Analysts use tools such as Google Analytics to monitor the success of web-based marketing campaigns, while Marketing Analysts use their wide knowledge of market trends to make recommendations about which course a business should take next. Digital Strategists take this information and use it to develop a data-informed strategy for SEO, web content, and advertising campaigns. When they focus on making and executing plans for social media platforms, they’re known as Social Media Strategists. Web Optimization Specialists work with developers and designers to increase a website’s user engagement. Search Managers and Paid Search Managers make sure that a business’s website appears prominently in online search results.

The takeaway from this corporate hatter’s paradise is that, as a general rule, digital marketers are specialists, especially in the more junior roles in the field. Managers, on the other hand, who have to make decisions based on the recommendations of individual lower-level specialists, need to have a grasp of a broader swath of the field. Of course, you can make a better specialist if you possess some overview of how the whole machine functions, rather than just concentrating on being a cog in the works.

The Bureau of Labor Statistics O*Net (its clearinghouse of information on all the possible professions someone might choose to enter) brings up a variety of categories for digital marketer, led by Market Research Analysts and Marketing Specialists. Search Marketing Strategists are listed as a separate sub-category. The BLS also lists a variety of job titles that fall under these headings. They include (take a deep breath): Business Development Specialist, Demographic Analyst, Communications Specialist, Market Analyst, Market Research Analyst, Market Researcher, Market Research Consultant, Market Research Specialist, along with Digital Media Planner, Digital Marketing Strategist, Internet Marketing Specialist, Online Marketing Consultant, Marketing Consultant, Paid Search Strategist, Paid Search Consultant, Search Engine Optimization Consultant, Search Engine Optimization Strategist, and Social Media Specialist.

There are subtle gradations of meaning between all the above job titles, although some of those distinctions are known only to Human Resources departments. They are all well staffed, that much is certain, with 83,000 people working in the sector in New York City, 39,000 in Los Angeles, and another 30,000 in Chicago. All in all, the field accounts for nearly 800,000 workers nationwide, who were making a median wage of approximately $69,000 in 2022. For its part, Indeed averages out Digital Marketer salaries between $60,000 and $65,000, and publishes its own list of job titles.

Is it Worth Learning Digital Marketing?

Seeing as the Bureau of Labor Statistics gives the field a sunny face accompanied by “bright outlook” in happy orange letters, the answer pretty much has to be yes. For the Market Research Analysts category, BLS figures predict 13% growth in the sector for the years 2022-32, making for approximately another 16,000 jobs to be created. That’s growth far faster than the national average, which lies around 6%. Fields with job outlooks like that are definitely worth investigating.

A further point in favor of digital marketing is that it’s a relatively inexpensive field to learn about: digital marketing bootcamps are usually less costly than, say, coding bootcamps. You can also take classes one at a time, and gradually add to your knowledge base without depleting your bank account. That’s an especially effective strategy if you’re already employed and looking to switch to digital marketing or add to your existing skill set.

How Long Will It Take to Learn Digital Marketing?

The most usual entrée into the field of digital marketing is spending four years getting a marketing degree. You’ll also get a rounded education to go with your knowledge of your chosen profession, and marketing is a field in which a versing in the humanities can be helpful when thinking up campaigns. Thus, the first answer to the question of how long will it take is the statutory four years. There are master’s programs in marketing as well, although they’re generally not required for people trying to secure entry-level employment in the field.

If you don’t have four years, don’t have the money, don’t want to go into enormous student debt, don’t want to go to school any longer than you have to, or don’t want to have to write a paper on A Portrait of the Artist as a Young Man, you can consider an associate’s degree. Those generally take two years full-time, and can be spread out to suit your schedule if you’re holding down a job while going to school. There’s no denying that a BA will look better than an AA on your resume, but an AA is still an AA, and you can bolster the degree on your resume with certifications to attest that you learned something while you were in school.

Your third option, if you don’t want even to spend two years going to school, and want to avoid all the required courses that go even with an associate’s degree (for which that paper in the required lit class is more likely to be on Animal Farm than Joyce), you can cut your school time to a minimum by attending a bootcamp or certificate program in digital marketing. These have sizable advantages, especially if you’re in a hurry and trying to save on the bottom line. You can thus make the most of your time and learn the skills that a digital marketing professional needs to have in a fraction of the time it takes to get a bachelor’s degree. A full-time marketing bootcamp can take anywhere from a few weeks to a few months; if you study part-time, that timeframe can stretch out to six months and longer.

You thus have a choice of devoting anything from five weeks to five years to your education in digital marketing. As with any professional education, the all-important question is whether it will help you get a job when you’re done. There’s no actual golden ticket that will guarantee that you’ll get hired, however, so you should spend some time investigating all your options, and, while past performance is no indicator of future success, the hiring rates for graduates of the schools you’re considering.

Finally, you can take the briefest approach to studying digital marketing: short courses in individual facets of the field. This option is suitable for people seeking to upskill themselves; your employer may even pay for this type of training. It’s also suitable for people who have small businesses and want (or need) to take care of their own digital marketing. A couple of days might not make you an SEO expert, but it will teach you plenty, and help you get your quokkas onto that coveted first page of results.

How Hard Is It To Learn Digital Marketing?

Easier than learning to send up the ISS. Harder than learning to ride a scooter. Learning the technical essentials of digital marketing is easier than learning to code. It’s made that much easier if you’re already comfortable with using social media. What will take longer to learn is the creative side of the discipline: how to craft a really effective email campaign, write a good blog, or construct an infographic that will impress itself upon your viewers’ minds. That creative side is, however, something you can learn at least partially on the job, since learning what works and what doesn’t in a campaign is the result of trial and error. And, once you’re employed, you’ll have creative people to guide you as you become increasingly adept at your craft.

You’ll need more time if you intend to become a marketing generalist, since that will require studying the whole field, from SEO to Google Analytics. That’s obviously harder than taking a one-day SEO class, although the axiom does apply that the more you know, the more employable you are. If you have the time (and lucre), you probably will do better to cover a wide range of digital marketing disciplines. Once you’re hired and someone asks, “Does anyone here know anything about Google Analytics?” you can raise your hand and get points for being helpful. That’s obviously preferable to getting stuck in one tiny lane. You’ll have plenty of time to specialize later on down the road, especially as careers have a way of unfolding in the least expected ways.

Additional and Complementary Skills

The education you’re going to get in digital marketing is going to concentrate on the field’s technical and practical sides. You do, after all, need to know how to read a Google Analytics report and how to configure the back end of your website for SEO. You’ll also need to learn how to set up and send off an email campaign and know what to do on social media, so it’ll constitute an exercise in marketing. What your training is likely not to give you, and this applies to a university degree program as much as it does to a bootcamp, is knowing how to generate the kind of exciting content that will prove eye-grabbing and delightful to your target audience.

This is a field that’s harder to define than knowing how to win Google Ads auctions without going bankrupt on your first day, as it involves no small amount of intangibles. Content creation is, actually, a whole other field, but you’re going to need to be able to do some of it, especially if you want to market your own quokkas. Among the things you’ll need is to brush up on your writing skills in a way that goes beyond mere business English, especially if you’re planning to write a weekly blog on marsupial behavior to keep the Google bots amused and happy. This is a good place for a self-paced class that you can study when you have the time, since it’s as much about broadening your horizons as it is about knowing where to put a comma. There is also a time-honored way to become a better prose stylist: read good writers. And don’t neglect Strunk & White’s The Elements of Style, no matter what kind of nonsense you hear about its being old-fashioned. It was built into every introductory English class’ syllabus in just about every university in the nation for a very good reason.

There’s more to content that delights than just words. To that end, you might consider learning to use Adobe Photoshop, the industry-standard for working with still images (and sticking quokka heads on pictures of the Duke and Duchess of Sussex.) Given the popularity of infographics, you could also learn to use a program that can create them efficiently, such as Visme, Venngage, or Canva.

And, since SEO and your blog and nearly everything else come back to your website, you owe it to yourself to know how to work with the one you have, or to create the one you always wanted. Yes, you can farm this work out, and, in all honesty, you’ll need to if you require something highly elaborate, but you should still know how it works so you can operate it without a call to your web designer every five minutes. There are easy ways to create a smashing website these days, often without needing to use HTML or CSS. Content management systems such as Squarespace, WordPress, and Wix are examples of the kinds of website builders you can find on the market. You won’t have trouble finding a brief online class (either live or on-demand) in each of these systems; it should point you in the direction of a site that’s as visually appealing as the quokkas you’re trying to sell.

Should I Learn Digital Marketing In Person or Online?

The decision between an in-person or online class depends on two factors, one of which is beyond your control. That’s the availability of a local in-person class in the first place. The trend in the IT education field has for several years been moving in the direction of online courses, which means that fewer and fewer markets offer live classes in all IT subjects, not just digital marketing. As a result, depending on where you live, you may not be able to find a class in a brick-and-mortar school, and have to turn to the far more comprehensive selection of online classes to learn what you want to learn.

That’s probably the wrong direction from which to approach online education, since it is by no means sloppy seconds to an in-person class. Indeed, if you look at an online class from a different angle, you’ll realize that it offers a number of advantages over the in-person variety, the first of which is the convenience of not having to get to a class by traveling any further than the room in which you keep your computer. You’ll save on commute time, expense, and hassle. And, while your home may have its share of distractions, you at least have control over those, as opposed to the zero control you have over distracting classmates, uncomfortable plastic chairs, and either too much or too little air conditioning. Furthermore, an online class affords students the opportunity to ask the teacher a question, every bit in the same way an in-person class does.

If you do live in a place that offers both in-person and online classes, you’ll have to base your decision on the relative merits of convenience (online) and the ability to learn the way you’ve been learning since you first got to school (in the same room as a live teacher.) The answer may weigh heavily towards the latter for a lot of people, who feel, perhaps, that they might get too comfortable and fall asleep studying at home, or that they won’t get the same kind of attention from an instructor who only appears via Zoom, or any other number of reasonable objections. If that’s the case, the in-person class is still for you. Otherwise, you need have no reservations about sampling the virtual wave of the academic future.

Can I Learn Digital Marketing for Free Online?

You can unquestionably learn a lot about digital marketing without having to spend a penny. You need only look at the number of video tutorials that are on YouTube, starting off with Digital Marketing in 5 Minutes. You can’t start a career on five minutes’ worth of knowledge, but there is a whole host of other free videos available upon which you can draw. Be forewarned, though: some of them are several years out of date, some are get-rich-quick schemes of dubious nature, and some are a free first lesson designed to get you to buy the whole course. YouTube probably does its best to eliminate the outright scams, but tread carefully when your free class stops being free.

Whether you can learn enough about digital marketing to market your business effectively, or whether you can learn enough to get hired for a job in the field, remains open to question. You may not be able to get enough information out of uncurated tutorials really to understand the ways of SEO or Google Analytics, and your own business is probably valuable enough to warrant at least the investment in a book or two with which to teach yourself. As far as getting a job as a YouTube-tutored autodidact, your chances there are fairly slim. It’s one thing to learn how to play the guitar on YouTube and then entertain your friends; it’s another to think that you’ve learned enough off of YouTube to embark on a concert tour as a classical guitarist. Hiring managers need to see evidence of your having formally studied the topic in which you claim expertise if they’re to take your resume seriously.

That, however, is not to say that YouTube tutorials are to be despised just because they’re free. They can perhaps be used most effectively as an appetizer to more formal study of the subject. You’ll get a taste of what the different types of digital marketing are like, and, from that, you’ll be able to judge, first and foremost, whether the field is of any genuine interest to you. You can also discover which platforms interest you more than others, and get your bearings for when you do start a class with a live teacher.

Corporate Training

Companies that offer professional development opportunities to their employees have a definite advantage in a competitive job market. Whether you have team members who would benefit from upskilling their existing digital marketing abilities, or have a team you want initiated into the mysteries of online marketing, investing in your employees’ digital marketing knowledge can be a substantial asset to your organization.

Noble Desktop offers corporate digital marketing classes either in-person at your location or live online. Noble’s expert instructors will tailor the curriculum to your company’s needs. In addition, Noble Desktop offers the option to purchase vouchers for its scheduled open-enrollment digital marketing classes. Discounts are available if you purchase multiple vouchers. If you’re interested in offering digital marketing classes to your team members, please contact Noble Desktop at corporate@nobledesktop.com for more information.

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What is Digital Marketing?

What Can You Do with Digital Marketing?

What Will I Learn in a Digital Marketing Class?

Digital Marketing Industries

Digital Marketing Jobs

Is it Worth Learning Digital Marketing?

How Long Will It Take to Learn Digital Marketing?

How Hard Is It To Learn Digital Marketing?

Additional and Complementary Skills

Should I Learn Digital Marketing In Person or Online?

Can I Learn Digital Marketing for Free Online?

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