What Skills Should Social Media Managers Have?
Learn the Skills You Need to Become a Social Media Manager
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Digital Marketing
Digital marketing utilizes the internet and web based digital platforms to promote products or services. This includes the use of digital advertisements, social media, brand identities, and more.
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Google Analytics
Google Analytics measures your advertising return on investment while tracking your video, Flash, social networking, and applications. Google Analytics works by tracking website activity through a block of JavaScript code that the web developer, designer, or website owner, embeds within pages on a website.
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Social Media Marketing
Social media marketing is the practice of using social media platforms to connect with your target audience or end-user. Social media marketing aims to build brand awareness and loyalty, increase sales, convert leads, and drive website traffic. Social media management can be done through content creation, keyword and target audience research, and the use of social media management platforms like Buffer and Hootsuite.
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Google Ads
Google Ads is the new name for Google AdWords. It is an online advertising service that allows advertisers to pay for the display of brief advertisements, video content, listings, and calls to action within the Google Display Network (GDN) to web users. You'll see Google ads on the GDN which includes Google Search, YouTube, and over 2 million other sites.