Best Digital Marketing Classes Houston, TX: Find Courses & Onsite Training

Top Houston Digital Marketing Courses

Digital Marketing Certificate Learn The Skills Guarantee™

Learn the digital marketing tools and strategies needed to succeed online, including SEO, social media marketing, paid search, and analytics tracking. Gain essential skills to promote a business and increase ROI in today’s competitive markets from top digital marketing experts.

Learn more & register Explore Noble Desktop’s Digital Marketing courses
- $3,995
- 120 hours
- Free retake
- Live Online or NYC
- 1:1 Mentoring Included
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General Assembly Digital Marketing Short Course

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

In-person @ 1301 Fannin St, Houston, TX Also available online
- $4,500
- 40 Hours
- Weekdays or Evenings
- Beginner
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Rice University Boot Camps Digital Marketing Boot Camp

This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.

In-person @ 6100 Main St, Houston, TX
- $7,995
- 18 Weeks, 10 hr/wk
- See provider
- Beginner
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Noble Desktop AI for Digital Marketing

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

Available live online (virtual training) from anywhere
- $975
- 18 Hours
- See provider
- Beginner
- Free Retake
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Noble Desktop Marketing Strategy

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

Available live online (virtual training) from anywhere
- $325
- 12 Hours
- See provider
- Beginner
- Free Retake
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Bauer College of Business Content Marketing

Draw online shoppers to your product or service with this basic content marketing course. This course emphasizes cost-effective solutions that optimize conversion rates. Specific topics include the advantages of content marketing, identifying the target audience, developing the content marketing process, building a team, mapping content, strategic content marketing, social media incorporation, and ROI evaluation.

In-person @ 4750 Calhoun Road, Houston, TX
- $710
- See provider
- See provider
- Beginner
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Noble Desktop SEO Bootcamp

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

Available live online (virtual training) from anywhere
- $650
- 12 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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Noble Desktop Google Analytics Bootcamp

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

Available live online (virtual training) from anywhere
- $350
- 6 Hours
- Weekdays or Evenings
- Beginner
- Free Retake
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Ledet Training SEO Essentials - Introduction to Search Engine Optimization

Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

In-person @ 2001 Post Oak Boulevard, Houston, TX Also available online
- See provider
- 2 Days
- Weekdays
- Beginner
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Bauer College of Business Search Engine Optimization

Improve internet visibility and reduce click through rates with this SEO Fundamentals course. This course also covers PPC (pay-per-click) campaigns. Participants learn the importance of SEO as well as some SEO content basics, such as keyword usage and on-page/off-page optimization. Other topics include conversion, analytics, local SEO, social media, outreach, and tools

In-person @ 4750 Calhoun Road, Houston, TX
- $1,420
- See provider
- See provider
- Beginner
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showing 10 of 26 courses

Delve into the diverse and expanding field of digital marketing in Houston, a city known for its job growth and various industry opportunities. Discover the plethora of high-paying career paths such as Marketing Managers, Social Media Marketing Strategists, Digital Marketers, PPC Managers, and more, with salaries ranging around $70,000 to $75,000 per year.

Key Insights

Digital marketing is a growing field that helps businesses build brand awareness, generate leads, improve performance, and target specific customers through various digital channels.
Houston, one of the top U.S. cities for job growth, offers numerous opportunities in digital marketing across various industries like gas, oil, and healthcare.
According to LinkedIn, marketing is one of the ten most in-demand skills in the United States, making it a valuable career choice.
Career paths in digital marketing, offering competitive salaries, include roles such as Marketing Managers, Social Media Marketing Strategists, Digital Marketers, Marketing Analysts, PPC Managers, Digital Analysts, Web Optimizations Specialists, and Search Managers.
Numerous schools in Houston offer in-person and virtual digital marketing classes and bootcamps, covering fundamentals to advanced techniques.
Noble Desktop offers a range of live online digital marketing courses, including the popular Digital Marketing Certificate and Social Media Marketing Certificate, providing comprehensive training and one-on-one mentoring sessions.

Learn more below

Digital Marketing Topics

Google Analytics

Google Analytics is critical component of digital marketing and an essential skill for any digital marketer. Google Analytics serves as a web and marketing analytics tool that can drive insight for web and marketing optimization. With Google Analytics, you can connect data from your site to various marketing channels, including Google Ads, email campaigns, social media marketing, Google Search Console, and more.

Explore Google Analytics Classes

Google Ads

Google Ads is a digital marketing channel focused on search and display advertising through Google Search. As Google is the most commonly used search engine, Google Ads provides access for digital marketers to reach searchers at the time of their search with paid search. In addition to paid search, the Google Ads platform allows for display campaigns across the Google Display Network, which can be a powerful tool for remarketing to website visitors. Google Ads is an important part of a digital marketing strategy and leverages Google's Search and Display networks to reach potential customers.

Explore Google Ads Classes

Social Media Marketing

Social media marketing is a form of digital marketing focused on using social channels like Instagram, Facebook, and LinkedIn to prospect, engage, and convert customers. Both organic and paid strategies can be used for many social media channels. In comparison to search marketing, social media marketing allows for more visually engaging content like graphics and videos that can drive new customers, build loyalty, and grow sales. Social media marketing can be a key part of a digital marketing strategy, and it is critical to find the right channels and strategies to find the right audiences for your products or services.

Explore Social Media Marketing Classes

SEO

Search engine optimization, or SEO, is a vertical within digital marketing that involves optimizing a site to rank higher in the search engines. SEO is a purely organic strategy, making it both competitive and fruitful. In order to succeed in SEO, it is vital to find the right keywords to target and devise an SEO strategy to improve rank for those keywords. For many search-driven businesses, SEO can be a powerful long-term strategy that allows for organic and sustainable growth.

Explore SEO Classes

Email Marketing

Email marketing is an older but still relevant form of digital marketing that involves building an email list and sending regular emails to engage or drive sales from your audience. Email can be an effective channel as it is relatively low-cost, but it does require the investment in building a good email list. As part of brand-building and digital marketing, email marketing can be an inexpensive addition to your marketing strategy that you can grow over time.

Explore Email Marketing Classes

Ecommerce

Ecommerce skills can be a part of a digital marketer's toolkit if you are running or working for an eCommerce business. Ecommerce skills combine a variety of digital marketing skills, conversion rate optimization, and marketing best practices. To run a successful eCommerce business, you'll need to learn the setup, optimization, and marketing skills specifically for eCommerce.

Facebook Marketing

Facebook is a leading social media platform with over 2 billion monthly active users, making it a crucial component of digital marketing strategies for businesses worldwide. Marketers leverage its extensive user data and advertising tools to target specific demographics, engage with potential customers, and drive brand awareness and conversions.

Explore Facebook Marketing Classes

Houston Digital Marketing Courses by School

Here are some of the top Houston schools offering Digital Marketing training, including Certstaffix Training (8 courses), General Assembly (6 courses), and Bauer College of Business (5 courses). We’ve also included 1 school that offer live online courses you can take from anywhere, including Houston.

Noble Desktop

NYC location: 185 Madison Avenue, New York, NY, 10016 US

Founded in 1990, Noble Desktop offers part-time and full-immersion courses on anything you can think of from design and coding to business. Located in New York City and providing courses both online and in-person, Noble Desktop prides itself on accommodating dynamic courses and bootcamps with hands-on learning, time-tested curriculums, and education from top industry experts.
Noble Desktop’s Top Live Online Digital Marketing Courses
- Digital Marketing Certificate
  - 120 Hours
  - $3,995
  In this comprehensive digital marketing program, participants will learn the skills and techniques they need to succeed as a digital marketer. This program includes five bootcamps covering the following topics: Digital Marketing Strategies, Search Engine Optimization (SEO), Social Media Marketing, Google Ads, and Google Analytics. Participants will learn to develop, execute, and measure omnichannel marketing strategies utilizing a variety of tools and metrics. Students will work hands-on with each tool as they learn to launch campaigns across Google Ads and social media channels, analyze web data with Google Analytics, and learn about other key digital marketing strategies. This course is great for individuals looking to start a career in digital marketing, entrepreneurs looking to start a business and leverage digital marketing, or business owners looking to grow a business using digital marketing techniques. This program also includes a free retake so students can come back to refresh the material.
- AI for Digital Marketing
  - 18 Hours
  - $975
  Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.
- Marketing Strategy
  - 12 Hours
  - $325
  The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.
- SEO Bootcamp
  - 12 Hours
  - $650
  In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.
General Assembly

Houston location: 1301 Fannin St, Houston, TX, 77002 US

General Assembly provides a variety of bootcamps and workshops in digital marketing, user experience design, and immersive courses in software engineering and data science. Students have a choice between part-time, full-time, or online classes, committed to finding you the most flexible fit for your busy schedule.
General Assembly’s Top Houston Digital Marketing Courses
- Digital Marketing Short Course
  - 40 Hours
  - $4,500
  Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
- Social Media Bootcamp
  - 12 Hours
  - $375
  This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.
- Advanced Digital Marketing Bootcamp Not currently offered
  - 7 Hours
  - $250
  This advanced digital marketing course is a 1-day bootcamp designed for individuals who have a basic familiarity with digital marketing looking to add to their digital marketing toolkits. In this hands-on bootcamp, students will learn about the drivers for SEO, how to use various social media channels to win new customers (Facebook, AdWords, etc.), and how to analyze and measure the marketing funnel. Students will also learn how to create content that resonates and helps retain customers, the basics of account-based marketing, how to validate new products through survey research, and the importance of tracking KPIs (key performance indicators).
- Google Analytics Bootcamp Not currently offered
  - 7 Hours
  - $250
  This Google Analytics course is a beginner-friendly bootcamp designed for individuals aiming to better understand website traffic through Google Analytics. Students in the 1-day bootcamp will walk away with a strong understanding of how tracking KPIs via Google Analytics can improve online business, learn how lean website analytics can lead to better reporting metrics, and how the various analytics tools can lead to more intelligent insights. Students will also discover how to tag marketing campaigns to make them traceable through Google Analytics and how remarketing lists can drive stronger online advertising.
Rice University Boot Camps

Houston location: 6100 Main St, Houston, TX, 77005 US

Rice University offers 12-week and 24-week programs in web development, data analytics, cybersecurity, financial technology, UX/UI, and digital marketing in Houston, Texas, and online. The bootcamps are offered through Rice University's Susanne M. Glasscock School of Continuing in partnership with Trilogy Education Services.
Rice University’s Top Houston Digital Marketing Courses
- Digital Marketing Boot Camp
  - 18 Weeks, 10 hr/wk
  - $7,995
  This 18-week program offers a comprehensive introduction to digital marketing. Using tools such as MailChimp, HTML/CSS, CRMs (Customer Relationship Management software), Google Analytics, and Facebook Insights, students will complete projects using digital marketing skills. Students will learn brand and content strategy, lead generation, automation, backlinking, and conversion tracking. Graduates will be able to create and drive effective social media strategy.
Bauer College of Business

Houston location: 4750 Calhoun Road, Houston, TX, 77204 US

Bauer College of Business offers undergraduate, graduate, MBA, Doctorate and online programs in accounting, finance, global energy management, marketing, and more. Bauer College of Business also offers comprehensive leadership programs and encourages leadership initiatives.
Bauer College of Business’s Top Houston Digital Marketing Courses
- Content Marketing
  - See provider
  - $710
  Draw online shoppers to your product or service with this basic content marketing course. This course emphasizes cost-effective solutions that optimize conversion rates. Specific topics include the advantages of content marketing, identifying the target audience, developing the content marketing process, building a team, mapping content, strategic content marketing, social media incorporation, and ROI evaluation.
- Search Engine Optimization
  - See provider
  - $1,420
  Improve internet visibility and reduce click through rates with this SEO Fundamentals course. This course also covers PPC (pay-per-click) campaigns. Participants learn the importance of SEO as well as some SEO content basics, such as keyword usage and on-page/off-page optimization. Other topics include conversion, analytics, local SEO, social media, outreach, and tools
- Web Analytics
  - See provider
  - $530
  Develop a complete strategy for evaluating various digital marketing efforts with this beginning-level web analytics class. In addition to better understanding of the capabilities and limitations of data analytics, participants learn the most useful metrics and tools in particular programs. Students also learn overall business metrics.
- Search Engine Advertising
  - See provider
  - $1,420
  Immediately drive online traffic to certain websites with the skills learned in this beginner-level Search Engine Advertising course. This class provides practical and up-to-date information and useful hands-on learning experiences. Specific topics include keyword research, search engine optimization, PPC (pay-per-click) copywriting, A/B testing, digital advertising, and campaign development.
Ledet Training

Houston location: 2001 Post Oak Boulevard, Houston, TX, 77056 US

Ledet Training offers graphics and mobile training courses on-site across the U.S. including Washington, Denver, Atlanta, Phoenix, Los Angeles, Portland, Houston, and Fort Lauderdale.
Ledet’s Top Houston Digital Marketing Courses
- SEO Essentials - Introduction to Search Engine Optimization
  - 2 Days
  - See provider
  Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.
- Social Media Marketing with Facebook and Twitter
  - 1 Day
  - See provider
  Monetize some common social media platforms in this one-day beginning Twitter/Facebook Social Media Marketing course. Students learn best practices for driving traffic to your page, promoting brand awareness, and engaging customers. Participants also use third-party add-ons to bolster their marketing efforts. Specific topics include online marketing basics, separating business and personal accounts, putting together a marketing funnel, optimizing Tweets, leveraging key Facebook features, using iFrames to customize Facebook pages, using analytics, and managing workflow.
Certstaffix Training

Houston location: 11811 North Freeway, Houston, TX, 77060 US

Certstaffix offers live online classes and group training onsite for corporate entities all over the U.S. They provide courses in End-user/Desktop, IT Pro Skills, Online Marketing, Business Skills, and Programming/Development.
Certstaffix’s Top Houston Digital Marketing Courses
- Search Engine Optimization (SEO)
  - 2 Days
  - $890
  In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve SEO with various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, creating a plan, site optimization, keyword strategy, link building, local search, and paid search.
- Google Analytics
  - 3 Days
  - $1,715
  This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.
- Google Ads (Adwords)
  - 3 Days
  - $1,375
  This 3-day introductory Google Ads course is geared towards individuals with limited to no experience with Google Ads looking to get up and running with Ads to start creating and managing search campaigns. Students will learn to set up an account, create campaigns, optimize keywords, and more fundamental topics for Google Ads and search marketing. Topics include setting up accounts and campaigns, writing ads, analyzing keywords, reporting on performance, bidding strategies, the Display Network, conversion tracking, and campaign optimization.
- Instagram For Business
  - 1 Day
  - $450
  Learn to use Instagram for advertising in this 1-day course. This course is designed to teach entrepreneurs and marketers how to drive sales with Instagram. Students will learn the basics of setup, how to create campaigns, and how to develop strategies to drive sales. This course covers Instagram branding, the basics of direct response marketing, building a following, driving sales, audience targeting, and other strategies for Instagram marketing.

showing 6 of 6 schools

Houston Digital Marketing
Corporate & Onsite Training

Upskill or reskill your workforce with our industry-leading corporate and onsite Digital Marketing training programs. Conduct the training onsite at your location or live online from anywhere. You can also purchase vouchers for our public enrollment Digital Marketing courses.

corporate@nobledesktop.com (212) 226-4149

Digital Marketing Training Locations in or Near Houston

Find an in-person class in Houston. We found 4 schools offering face-to-face training, 1 school offering access to a computer lab (remote instructor), and 3 offering live online Digital Marketing courses.

Learn Digital Marketing for a New Career

Digital marketing has taken over the advertising landscape, growing quickly with ever-evolving social media. On average, companies in the U.S. spend over 25% of their revenues on marketing. Companies who spend more typically see 50% or more revenue growth year over year. Digital marketing has become an important part of a business and a driver of revenue which makes Digital marketers themselves valuable employees. There are a few specialties that Digital Marketers can specialize in: analysis, search engines, or social media.

Digital Marketing is one of the core skills needed to secure one of these positions. See the career pages for more information on required skills, tips for landing a job, typical day-to-day work, and where to find job postings.

Digital Marketer

Salary in Houston

$65,000 / year
Same as the U.S. average

Digital marketers are responsible for designing, managing, and reviewing digital marketing campaigns. Using their expertise in search engine optimization (SEO), social media, backlinks, and digital ads, digital marketers provide data and demographic-driven marketing strategies. They may also help companies develop content marketing strategies through the use of blogs. Digital marketers also use data analytics to review digital marketing campaign results and provide guidance for future campaigns.
Learn about becoming a Digital Marketer
Search Manager

Salary in Houston

$86,000 / year
6.15% more than the U.S. average

A search manager brings expertise with search engines and a deep understanding of how they work to drive results. They will generally work across search from organic search (SEO) to paid search. In this type of role, the manager would oversee both organic and paid search operations, including strategy, optimization, and reporting. In organic search, the manager would be in charge of finding the right keywords to target, improving rank for those keywords, and optimizing the site for SEO. Within paid search, the manager would build the strategy, manage the campaigns, and continually test and optimize for the best performance.
Learn about becoming a Search Manager
Web Optimization Specialist

Salary in Houston

$84,000 / year
18.44% more than the U.S. average

Web optimization specialists are experts at analyzing web traffic and making targeted recommendations to increase user engagement. Acting as user-surrogates, web optimization specialists analyze data on user behavior and advocate for new features or functionalities to improve the end-user experience. Web optimization specialists often work with web developers and designers to create funnels, web applications, and marketing campaigns. These professionals must have experience with data analysis, user-testing, prototyping and digital marketing development.
Learn about becoming a Web Optimization Specialist
Digital Analyst

Salary in Houston

$121,000 / year
27.05% more than the U.S. average

Digital analysts work with a marketing team to analyze the effectiveness and reach of digital marketing campaigns. They use Google analytics and site tagging tools to harvest user data. This data is analyzed and interpreted to provide insights into how to improve the user experience and the effectiveness of the digital marketing campaign.
Learn about becoming a Digital Analyst
Paid Search Manager

Salary in Houston

$87,000 / year
19.53% more than the U.S. average

A paid search manager is tasked with leading search marketing campaigns, generally on Google and Bing Ads. The manager leads the day-to-day strategy, reporting, analysis, and optimization of paid search campaigns. Day-to-day campaign management includes updating bids, adding/removing keywords, monitoring profitability, and more. Strategy and optimization include designing and adjusting paid search strategy to align with overall business goals, running tests to improve performance, and working with other digital partners to develop omnichannel marketing campaigns.
Learn about becoming a Paid Search Manager
Marketing Analyst

Salary in Houston

$37,000 / year
46.81% less than the U.S. average

A marketing analyst brings marketing expertise to companies and organizations to assist with their marketing initiatives. Depending on the type of role and company they are working for, the marketing analyst's job can vary in channels and the type of work. In some cases, the marketing analyst will be in charge of providing analytical support for a specific channel or set of marketing channels. The marketing analyst may also be involved in coming up with strategies, finding the right audiences, performing competitive analyses, and optimizing channels.
Learn about becoming a Marketing Analyst

showing 6 of 13 career paths

Indeed.com salary data from November 2024

Learn more about how learning Digital Marketing can help with your career options

Learn More About Houston Digital Marketing Courses

What is Digital Marketing?

Digital marketing is a type of marketing that uses digital platforms such as websites and social media to reach its audience. Digital Marketers follow many of the same marketing principles as are used in traditional marketing, but this type of marketing also has unique advantages and challenges. One advantage associated with the digital format is that marketers can tailor their messages to specific audiences. Another is that they have access to a number of different tools that they can use to measure the effectiveness of their campaigns. A challenge in digital marketing is getting noticed in the digital world, where consumers are often overwhelmed with a huge variety of digital content.

What Can You Do with Digital Marketing Training?

Digital marketing is an in-demand job skill and experts anticipate strong future growth in this field, making it a good career choice if you’re looking for stability. The U.S. Bureau of Labor Statistics is a federal agency that tracks labor market data for a variety of different professions. It has a job category called Advertising, Promotions, and Marketing Managers, which includes people who work in digital marketing. The agency predicts that over the next ten years, there will be 8 percent job growth in this category, which is double the average U.S. job growth rate of 4 percent. In a September 2023 Indeed article titled, “Is Digital Marketing a Good Career Path? (Pros and Cons),” the author explains that the field of digital marketing also contains a wide variety of different job options, ranging from entry-level to management. They state, “This allows you to choose a career with advancement opportunities that suits your interests and skills.”

What Will I Learn in a Digital Marketing Class?

Marketing Strategy

When you learn about digital marketing, you’ll learn how to create a marketing strategy, which is a plan that includes your specific marketing goals and how you plan to achieve them. A marketing strategy can help you use your resources wisely, build brand recognition, and measure your progress.

How to Use Data Analytics

Most marketing professionals use data analytics, which is the process of collecting and analyzing data to gain a better understanding of the market and to make more effective marketing decisions. With data analytics you can gain a better understanding of market trends, what your customers want, and whether or not a marketing campaign is working.

Social Media Channels

Social media channels are an important component of digital marketing. When you take a digital marketing course, you’re likely to learn about the most popular platforms, such as Facebook, X (formerly Twitter), and Instagram. Each platform is unique, so you’ll need to understand how it works and what the best strategies are for reaching users.

How to Create a Portfolio

The world of digital marketing can be competitive, and that means it's important to develop a strong portfolio. A portfolio is a collection of projects that you have completed and gives potential employers tangible proof of your skills. Many digital marketing classes will include work on projects that you can include in your portfolio.

Communication

When you learn digital marketing, you’ll learn how to become better at communicating, which is an essential skill in this field. As a Digital Marketer, you’ll need to present your ideas clearly and effectively to many different people, including clients and team members.

How Hard is it to Learn Digital Marketing?

Learning digital marketing might seem challenging at first since there are a lot of new concepts to cover, but this field is generally not considered to be too challenging, and with time and practice, most people can learn the principles and skills involved. If you’re feeling overwhelmed, experts advise taking it slowly, and mastering one skill before moving on to the next. Some people also suggest focusing on skills that will have the most impact on your marketing, such as analytics or SEO.

What are the most challenging parts of learning Digital Marketing?

One of the most challenging things about learning digital marketing is that the digital marketplace is continually changing. Trends and technologies are constantly evolving, which means that when you work in this field, your education will never be over. Instead, you’ll need to constantly work to keep yourself informed about new developments and you’ll need to keep adapting your skills to the changing marketplace.

How Long Does it Take to Learn Digital Marketing?

Compared to some other skills, many people say that digital marketing is relatively easy to learn. Your learning process will depend on a number of factors, including whether you have any related experience, but you can probably expect to learn many of the tools and techniques you’ll need in only a few months. Mastering this field will require practice and experience, however, and is likely to take longer; maybe a year or more.

Should I Learn Digital Marketing In Person or Online?

There are several different ways to learn digital marketing. A large city like Houston typically has a number of in-person learning options. In-person classes run in a space that is dedicated to learning and free from other distractions. Many people also find this to be the most engaging format. Another benefit of in-person learning is that it can be easier to interact with classmates, which can lead to valuable networking connections. A downside is that you’re limited to classes that you can physically travel to. In addition, you may find your commute to be inconvenient and expensive.

A popular alternative to in-person classes is online learning, where you learn via computer, from the comfort of your home or office, or any location of your choosing. Live online classes are online classes that take place in real time, just like in-person ones. With this format, you get a live lecture, and have the opportunity to ask questions and get feedback. In many situations, interactions with your classmates are also encouraged. Since there is no commute, live online learning typically includes more class options than in-person learning does. A downside is that you must provide your own computer and software. Another online option is an on-demand class. This option is not live. Instead, the course material is pre-recorded and you work through it at your own pace, stopping and starting whenever you want to. On-demand learning offers a lot of flexibility, however, it requires that you be motivated and able to learn by yourself.

Can I Learn Digital Marketing Free Online?

If you’re interested in digital marketing, free online resources can be a valuable learning tool. Many different websites offer free resources, including YouTube, and online schools like Noble Desktop. You can use these resources to learn more about digital marketing, learn a new skill, or find answers to a specific question. For example, Noble Desktop has many free seminars posted on its website, including on digital marketing topics. Seminars such as Intro to Social Media Marketing with Video and Intro to Facebook Marketing are intended to help prospective students gain a better understanding of these topics, however like most free online resources, they are not a substitute for a formal class. If you’re serious about learning digital marketing, you’ll probably need to take a live class where you can follow a comprehensive curriculum and receive guidance and feedback from an expert.

Industries that Use Digital Marketing

Houston is the fourth-largest city in the United States and has a large economy with many opportunities in digital marketing. With no personal, state, or corporate income tax, it is a popular place to do business and has a diverse group of industries. The Greater Houston Partnership says, “Houston offers a well-developed suite of key global industries – including energy, life science, manufacturing, logistics, and aerospace.” In addition, it says that the city has many international connections. It explains, “Houston’s ties stretch to all corners of the world. The region’s geographic location makes it easy to move both goods and people around the globe. With one of the largest ports in the country and two international airports, Houston connects companies to the world.” Houston also ranks third among all U.S. cities for having the most Fortune 500 company headquarters, according to the Greater Houston Partnership. Fortune 500 companies headquartered there include ExxonMobil, Phillips 66, ConocoPhillips, and Sysco.

Digital Marketing Job Titles and Salaries

Social Media Strategist

Social media marketing is an essential part of many digital marketing campaigns since social media is so widely used. A Social Media Specialist works to increase brand interest and engagement by utilizing a variety of social media sites. They have a strong understanding of how each site works and the most effective strategies for marketing on that site. With more experience in this position, you can become a Social Media Manager. According to Indeed, a Social Media Specialist in Houston earns about $52,000 yearly.

SEO Specialist

People who work in search engine optimization (SEO) marketing are focused on creating content that will rank highly in search engines, thus driving more traffic to a site. Some of the factors that need to be considered in this process are keywords, website speed, mobile accessibility, and the usability of a page. With more experience, you might become an SEO Manager. An SEO Specialist earns about $53,000 yearly in Houston, according to Indeed.

Email Marketing Specialist

Email Marketing Specialists design and manage marketing campaigns that will get customers’ attention via email. They create graphics and write emails, build email lists, and analyze the performance of their campaigns. An Email Marketing Specialist in Houston can expect to earn about $54,000 yearly, according to Indeed.

Content Strategist

Content marketing is the creation of marketing content for a variety of digital media. Some of the things you might do as a Content Strategist are create marketing content for websites and social media, come up with ideas for new marketing campaigns, monitor current marketing content, and analyze the performance of that content. As you gain experience in this role, you may advance to the position of Content Manager. As reported by Glassdoor, the average yearly salary for a Content Strategist in Houston is $86,000.

Digital Marketing Classes Near Me

If you’re based in Houston and you want to learn digital marketing, you could take a bootcamp through Rice University. The Digital Marketing Bootcamp is a multi-week course that takes a multidisciplinary approach to this subject. Students learn about Google Ads, Google Analytics, WordPress, and Facebook Ads Manager. They also have access to a paid micro-internship while taking part in the bootcamp.

Another Houston option is a Digital Marketing Certificate through the University of Houston. This is a multi-day program. Students learn search engine optimization, search engine advertising, and content marketing. They also learn about web analytics and social media marketing.

Houston Community College also offers a Digital Marketing Program. Students in this program take a number of different marketing classes including a class in computer graphics and one in marketing research and strategies. They also work on a marketing project.

You can also learn digital marketing by taking a live online course. Noble Desktop--a New York City-based school--offers many digital marketing classes in a live online format. This school is licensed by the New York State Education Department. All of its classes come with the option of a free retake within six months, which is a great way to refresh your skills. One popular Noble option is the Digital Marketing Certificate. In this multi-week course, you’ll learn to create digital marketing campaigns. Instructors will cover a variety of essential techniques in social media, analytics, and search engine optimization. You’ll develop foundational marketing skills, work on campaigns, and learn to track performance. The course includes six one-on-one mentoring sessions.

Another Noble Desktop certificate option is the Social Media Marketing Certificate, which is intended to cover trends and skills in social media marketing and prepare you to use social media marketing effectively. There are eight different units in this course: LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs & Twitter, Instagram Marketing Bootcamp, Facebook Marketing Bootcamp, Streaming for Social Media, and Social Media Industry & Portfolio. Overall, the course covers social media marketing skills for the major platforms, including Facebook, YouTube, LinkedIn, and TikTok. You’ll learn to create targeted campaigns, boost engagement, measure success, and leverage market positioning and insights. Four one-on-one mentoring sessions are included.

Noble Desktop also runs short classes where you can learn a variety of digital marketing skills. In Digital Marketing Strategy and Web Fundamentals, you’ll learn about creating a successful digital marketing strategy and implementing it. Covered topics include techniques for optimizing a website and strategies for converting visitors into sales. You’ll also learn how to identify your audience and goals. Another short class option is the Google Analytics Bootcamp. This class is focused on Google Analytics and its applications. You’ll learn how to set up an account and will gain an understanding of what to track. You’ll also learn about optimizing your data so that you can use it to your advantage.

Digital Marketing Corporate Training

Digital marketing skills are valuable to almost any company. If you’d like to train a group of employees in digital marketing, Noble Desktop offers corporate digital marketing training. Experienced instructors can run either onsite or live online training, with a variety of flexible scheduling options available. Content can be customized to meet your needs. All employees will also receive comprehensive post-training support materials to help with knowledge retention and troubleshooting.

Another popular Noble Desktop corporate training option is to buy vouchers for Noble’s regularly scheduled group digital marketing classes and let employees enroll individually. Some employees prefer this option because it provides them with additional flexibility. A discount is offered with bulk voucher purchases. To get more information about corporate digital marketing training options or to schedule a free consultation, contact Noble Desktop.

About the Author

Andrea C. Nakaya holds a BA in English and an MA in communications. She has written and edited hundreds of articles and more than fifty books on a wide variety of topics, including current issues, tech, design, and marketing.

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Houston Digital Marketing Courses by School

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Digital Marketing Short Course

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Houston Digital Marketing Corporate & Onsite Training Noble Desktop

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Industries that Use Digital Marketing

Digital Marketing Job Titles and Salaries

Social Media Strategist

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Content Strategist

Digital Marketing Classes Near Me

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About the Author

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