Digital Marketing Classes San Diego, CA

Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.

Explore how AI technologies like ChatGPT and Google Analytics can revolutionize digital marketing. This course dives into automating content creation, optimizing SEO strategies, and enhancing data-driven decision-making in email campaigns and paid ads. Students gain practical skills in utilizing AI for more efficient and impactful marketing results.

The Marketing Strategy course covers marketing principles, market research techniques, digital marketing channels, and campaign measurement using KPIs. Students learn to develop comprehensive marketing plans, including setting objectives, defining strategies, and implementing actionable steps. The course emphasizes a customer-centric approach and explores tools like social media, email marketing, and SEO.

In this 2-day SEO bootcamp, participants will learn the strategies, best practices, and techniques to succeed in their SEO efforts. Students will gain a deep understanding of how search engines work and the action they need to take to improve their search engine rankings. Topics include content writing techniques, on-page optimizations, off-page optimizations, link building strategies, competitor analysis tools, and more. This course is geared towards business owners, marketers, or web-developers looking to boost their skill set with SEO or grow a business through organic search. This course also includes a free retake so students can come back to refresh the material.

In this complete Google Analytics program, participants will learn the basics of Google Analytics and master the tool's advanced features. Participants will learn how to make data-driven decisions and optimize marketing and websites using Google Analytics. Topics include establishing KPIs, understanding reporting, analyzing web behavior, aggregate marketing data, and more. This course also includes a free retake so students can refresh the course materials.

Optimize your website with the skills you learn in this beginning-level, two-day SEO essentials course. The hands-on instruction helps students learn SEO best practices and the skills they need to execute these principles. Daily self-evaluations keep everyone on track, and real-world demonstrations help students apply newly-acquired skills. Specific topics include keywords research, content creation, manual optimization, click-through rate improvement, SERP ranking optimization, monitoring progress, avoiding pitfalls, search basics, blog optimization, and SEPO creativity.

In this SEO course, students will learn the principles of search engine optimization and develop a plan to improve SEO with various techniques. Students will go through a series of modules as they build a plan for tackling the multitude of SEO factors. Topics include SEO basics, creating a plan, site optimization, keyword strategy, link building, local search, and paid search.

This 3-day course is geared towards individuals looking to get up and running with Google Analytics for web analytics. Students will learn to set up Google Analytics tracking, how to interpret the data, and create reports. Topics include account setup and management, understanding each of the standard reports, experimentation, and advanced metrics and reporting.

This 2-day social media bootcamp is a beginner-friendly bootcamp designed for individuals interested in using social media strategically to build a brand. In this hands-on bootcamp, students will get an overview of the social media platforms and the benefits they can bring to brands. Students will work on social media strategy and content, they will review the basics of paid social advertising, and they will discover how to measure the success of a social media campaign. Students will gain access to helpful tools for understanding the target audience, how to create content, and how to derive insights from Facebook ad manager and Facebook Insights.