Today’s marketing decisions are data-driven, and Marketing Analysts are crucial to those decisions. Marketing Analysts collect and interpret the data, then put it into a visual form to share with other marketing team members. Marketing Analysts are in high demand and earn excellent wages.
The Role of a Marketing Analyst
Data Analysts assist companies with their marketing initiatives, provide analytical support, and develop strategies for the future. They work on finding the right audience, perform competitive analyses, and optimize channels for the best ranking. Data Analysts are responsible for researching trends, collecting data, analyzing statistics, developing marketing strategies based on the data collected, and presenting the results to clients and co-workers.
Digital marketing analytics involves collecting, tracking, and analyzing user data on social media accounts and websites to glean crucial information on engagement and conversion rates. This data can tell you your campaign’s reach, what kinds of positive (and negative) mentions you’re getting online, how many people see your posts, and if they’re being shared. Data can also reveal if your brand’s hashtag is performing well and other details to help improve or change your strategy. Access to this data allows you to focus on future marketing efforts, ultimately saving you time and money.
Tools like Google Analytics provide the data you need to understand how your brand, product, or business is performing on the internet. They help determine when to post content so it will reach the most people, how the content performs, which social media platforms are the best match for your brand, and give insight into what isn’t working so you can change your strategy. Additionally, analytics tools can provide insight into how your website or app is performing and generate reports to share with your team, investors, and others involved in your brand’s success.
How Much Do Marketing Analysts Earn?
The website Glassdoor.com reports a median annual base salary of $59,889 with additional benefits of $11,572 for a Digital Marketing Analyst. This data comes from voluntary responses to a survey on salaries. This represents Marketing Analysts at all experience levels and ranges between $24,000 and $213,000 a year.
Years of Experience
Marketing Analysts can expect to earn a higher salary as they gain more experience. Glassdoor reports a median annual starting base salary of $58,377, $61,168 at 1-3 years, $65,463 at 4-6 years, $70,987 at 7-9 years, and $80,465 at 10-14 years, plus additional benefits.
Company Size
The size of the company you work for also affects salaries. In general, bigger firms can afford to pay higher salaries. Working for a large company can also provide more job security. That being said, working for a small startup can be exciting and sometimes works out to be very lucrative if the product becomes a big seller.
Location
As with many digital jobs, many Marketing Analysts work remotely and can live and work anywhere in the world. The employment website Indeed.com lists the highest paying U.S. cities for Marketing Analysts as Charlotte, North Carolina at $96,495 per year, Houston, Texas at $85,950, Washington, D.C. at $77,936, New York, New York at $77,848 and Dallas, Texas at $74,400.
Career Paths For Marketing Analysts
The digital marketing analysis career path depends upon the type of company you work for and your personal interests. Marketing Analysts in small firms often perform more tasks than those in larger companies. An entry-level Marketing Analyst might be responsible for following how content is performing on various channels or keeping an eye on web analytics. They interpret the data and report it to the marketing team, and they have input into the decisions made about changing strategies and setting goals.
As your career progresses, you might focus on a specific niche in digital marketing, such as finance, publishing, health care, or other industries. As you gain experience over the years, you can become a Senior Digital Marketing Analyst, or you may choose to move into a managerial or leadership position. Some people with significant experience in data analysis start their own consulting firm and contract their services out to companies that don’t have their own analysts.
Marketing Analyst Job Prospects
The market analysis and research field is expected to grow by 22% in the next decade, which is a much higher rate than average. According to the U.S. Bureau of Labor Statistics, the states with the highest employment levels of Marketing Analysts and Specialists are California, New York, Texas, Florida, and Illinois. However, because of the widespread use of data-driven marketing strategies, there are jobs for Market Analysts everywhere.
Learning Digital Marketing
If you want to change careers and become a Marketing Analyst, you could go to college or you could sign up for a digital marketing bootcamp. For example, Noble Desktop’s Digital Marketing Strategies Bootcamp covers the role of digital marketing in today’s business landscape, as well as how to design successful email campaigns, optimize websites and landing pages for conversions, and create content to drive traffic to your or your company’s website by engaging your audience. SEO Bootcamp will teach you how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. Each bootcamp includes 12 hours of instruction and costs $650.
A digital marketing certificate course is another way to prepare for a career as a Marketing Analyst. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs. You can choose classes that meet in-person or online. Some people prefer to attend brick-and-mortar sessions when learning new information, but that isn’t always available. Live online classes have a similar set-up with a real-time, remote instructor who can answer questions and take control of your monitor—with permission—to show you how to do things. Training is part or full-time and available weekdays, weeknights, or weekends.
It takes 78 hours of instruction to complete a digital marketing certificate through Noble Desktop, and the tuition is $3,295. An installment plan and loans are available. You can choose between full or part-time classes and classes that meet during the day, evening, or on weekends. When you successfully complete the course, you will receive a verified digital certificate of completion recognized by the New York State Department of Education that you can download or post on your LinkedIn profile.
Conclusion
If you want to learn more about digital marketing careers, check out Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Choose between in-person sessions in NYC at Noble’s location or sign up for live online courses and attend from anywhere. Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.