Are Digital Marketing Classes Worth It?

Digital marketing tools and techniques deliver the best results when you need to promote a business, service, or position. You can use digital marketing techniques to start your business, build an existing brand, or publicize an upcoming event for a group you belong to. Signing up for a digital marketing class is definitely worth it because it is the fastest and most efficient way to learn digital marketing. The best reason to sign up for a digital marketing class is to change to a new career as a Digital Marketer.

What Can You Do With Digital Marketing?

Unlike traditional advertising which involves broadcasting a commercial or displaying a print ad across numerous media and publishing outlets, digital marketing lets you reach a specifically targeted audience of likely customers. Data collected from Internet users gives digital marketing its unique advantage. You can choose to market your skin care products to people between the ages of 16 and 36 who live in the U.S. and have a reported household income above $35,000 a year. You can target vegans or people who search for organic products. Digital marketing allows you to find the people most likely to be interested in your message.

Because digital marketing relies on data analytics, a campaign's results can be measured quickly and easily using various tools like Google Analytics, SEMRush, and Moz. You can tell how many people see your ads, how they react, and what they do because of them. Measuring audience response lets you see what is working and what isn't, so you can make changes to your campaign quickly.

Although analytics can show you what is happening right away, results can take time. It's not unusual for a digital marketing campaign to take three to six months to be successful. The good thing is that digital marketing doesn't require you to spend a lot of money to launch a campaign. You can set a limit on your ad costs and increase your spending as sales grow. You can even launch a social media marketing campaign for free!

Advantages of Taking a Digital Marketing Class

It's not difficult to learn digital marketing, and you can learn it for free through online tutorials, podcasts, and blogs, but taking a digital marketing class has several advantages. Signing up for a digital marketing class will save you time and teach you the current best practices and how to use digital marketing tools. You will learn about the different social media platforms and which to choose for your purpose. If you can't find an in-person class in your town, you can also choose an online class that you can take from anywhere.

Save Time

The Internet and digital marketing change rapidly, so classes will cover the latest practices. This can save you a lot of time as opposed to trying to teach yourself. In a digital marketing class, you will learn how to clarify your goals and set key performance indicators. The instructor will show you how to identify a target audience using analytics and demographic information. You will also learn about the different types of advertising available online and how to choose the best one for your situation. This will cut down on trial and error and save you a lot of time.

Social Media Marketing

You can also choose a digital marketing course focusing on social media marketing. In this class, you will learn how to choose the right platform, use the analytics programs they provide, and build a following. Classes will also teach you about content strategies and management, like creating or choosing content, setting a publishing schedule, and assessing audience engagement. 

Search Marketing

A digital marketing class will teach you search marketing techniques to help speed up the results of your campaign. You will learn the difference between the organic and paid search approaches. Organic search marketing is based on choosing keywords to rank higher on Google search pages. It is free but it can be rather slow. Paid search techniques involved pay per click (PPC) advertising and let you see results much faster.

Convenience

Sometimes you can't find an in-person class when you want to learn digital marketing, but you can still sign up for a class online. You have two choices when it comes to online digital marketing class format: live online and on-demand. Live online classes run at the same time as in-person sessions, with a live instructor in a classroom with students and others joining through a video conferencing platform like Zoom or Skype. This allows you to ask questions, get help if you need it, and interact with the other students. Live online classes are convenient because you can log on from anywhere with a stable internet connection, so you can attend class from your home, office, or a quiet corner in a coffee shop.

On-demand classes are pre-recorded, so you can watch a video whenever and wherever you want. If something is unclear, you can go back and watch again. Unfortunately, you don't have a live instructor to talk to. Another disadvantage of on-demand classes is that they can quickly become out-of-date.

Whatever class format you decide on, signing up for a digital marketing course is the most efficient way to learn the skills you need to start working in this exciting and ever-changing field. It takes from one to three months to learn digital marketing, and six months to a year to master the practice. 

What to Look for in a Digital Marketing Class

When you have decided to sign up for a digital marketing class, ask yourself some questions to decide what you want in a course. Are you a beginner or do you have some experience with digital marketing? What kind of schedule are you looking for? What is your budget? Does the program offer career coaching? Don't forget to check out ratings and reviews.

Broad vs. Specific Channel

If you are a complete beginner in the field of digital marketing, you want to look for a course that takes a broad view. A certificate course is a series of classes that cover everything from website optimization and SEO to content marketing and planning an email campaign. This kind of course will start at the beginning and teach you all of the skills you will need over several weeks or months. 

If you already have some experience with digital marketing, you might want to explore different platforms or focus on data analytics. Bootcamp classes meet one or two times and focus on a single subject. This is a good way to build your digital marketing skillset.

Convenient Schedule

Consider how much time you have in your schedule to attend a class and study. If you are taking a course to change careers, consider signing up for a full-time schedule. This will get you started in digital marketing quickly. If you simply want to learn about digital marketing or social media marketing for your own projects, a part-time schedule might be a better fit.

Make sure classes are offered at convenient times. If you are already working full-time, have a family, or are a high school or college student, you will need to work around your other commitments. If you can't find an in-person class that fits your schedule, consider an online option. You can attend class from anywhere and don't have to spend time commuting. 

Cost

Cost is another consideration when you are deciding what class to sign up for. Bootcamp classes are shorter and usually cost less than certificate courses. For example, a 6-hour bootcamp class costs a few hundred dollars, while a 120-hour certificate course can cost several thousand. 

Check to see if the training program offers any kind of financial assistance. Some schools allow you to make payments or offer loans, and bootcamp classes are often offered at a discount if you sign up for a certificate course. Take a look at your budget and choose a class that works for you.

Another thing to look at is the program's policies on missed classes and retakes. Some schools offer students class recordings, so they can get caught up on classes they miss. Another plus is the option to retake classes for free to review concepts when you are preparing for job applications.

Career Help

If your goal is a new career as a Digital Marketer or Social Media Marketer, you will want to check to see if the training program offers any kind of career help or mentoring. Some schools help students create digital portfolios from class assignments, including portfolio review, resume polishing, and job search coaching. 

Ratings and Reviews

Ratings and reviews can give you an idea of what other students thought of the course. While each review is based on the reviewer's personal experience, if you read a collection of responses from graduates and current students, you should get an idea of what the course is like.

Is it Worth Enrolling in a Digital Marketing Class?

Taking a course in digital marketing is a commitment of time and money, and you might be wondering if it is worth it. A digital marketing course can give you the skills you need to market your own products or services on social media and drive traffic to your website. You can recoup the cost of the class through sales.

If you want to change careers, a certificate course in digital marketing or social media marketing is definitely worth it. J obs in online marketing are growing fast and that trend is expected to continue. Digital Marketers in the U.S. earn an annual salary around $63,000 and Social Media Strategist makes about $70,000. Web Optimization Specialists focus on testing and improving websites to increase customer traffic and earn around $80,000 a year. Digital Analysts use various analytics tools to collect, analyze, and report on data to improve marketing campaigns. They make about $85,000 annually.

Learn Digital Marketing Skills with Noble Desktop

Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.

If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.

Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.

Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.

Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign. 

Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.

High-quality content is the best way to market a product of service and Noble's Content Marketing Bootcamp will teach you how to do it. Lean about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.

Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.