What is the Fastest Way to Learn Digital Marketing?

When you've made the decision to learn digital marketing, you probably want to get started as soon as you can, so you can start promoting your business online or change to a new career as a Digital Marketer. The fastest way to learn digital marketing is through taking a class, although free resources can give you an overview of the subject.

Free Resources

There are many free videos, podcasts, and blogs about digital marketing online. This kind of content can help you get an idea of what digital marketing is and how it works. Many people follow particular digital marketing channels after learning about digital marketing to stay involved in the conversation on current topics, like discussions about new tools, platforms, and developments. Noble Desktop offers many free videos on its website, including Intro to a Career in Digital Marketing or Intro to Social Media Marketing. 

While these free resources can provide an overview, this is not a fast or efficient way to learn a new skill. Taking a class with an experienced instructor will give you more direct training in the preferred techniques of digital marketing and save you from wandering around the Internet in search of information. If you are a complete beginner, an introductory class can make learning digital marketing skills much faster. 

Introductory Classes

Introductory classes are short, intensive sessions that can take you from zero skills to accomplished quickly. These classes begin with the basics and build on that knowledge over two or three days. This can teach you specific skills, like SEO, website optimization, or data analytics tools, and get you started marketing your business faster than wandering around the Internet looking for answers.

Each class takes a deep dive into a single topic, and assignments are designed to help you gain a complete understanding of the subject by the end of the class. Bootcamps are great for people who have some knowledge of digital marketing and want to fill in some gaps. They are also good for people who want to take their time building up skills because of other time commitments. If you want to change to a new career as a Digital Marketer, a certificate course is the way to go.

Certificate Courses

While certificate courses take several weeks to a few months to complete, they are not only the fastest but also the most efficient way to learn digital marketing skills. Usually made up of several bootcamp classes, certificate courses give you thorough training in all aspects of digital marketing, like how to perform website audits, automate your content distribution, and design and run an email marketing campaign. The assignments in the course are designed to help you understand digital marketing and also to put together a portfolio to showcase your abilities.

When it comes to certificate courses, you can choose between in-person and live online classes. In-person classes are led by an instructor in a classroom or computer lab surrounded by students. You can ask questions if you need clarification and network with other students. In-person classes aren't always available, especially if you live in a small town or rural area. Live online classes are held in conjunction with an in-person class. Some students are in the room, while others join the class through a video conferencing platform, but the class format is the same as an in-person session.

When you complete the course, you receive a certificate—often in digital form—that you can attach to your portfolio website or LinkedIn profile to demonstrate your accomplishment to future employers or clients. Some training programs also offer 1-1 mentoring and career advice as part of the course. Having access to someone who can answer questions and give advice speeds up the learning process as well.

On-Demand Courses

You can also sign up for on-demand digital marketing courses. These are pre-recorded sessions that you can watch whenever and wherever you want. On-demand courses are available on subscription platforms like LinkedIn, Coursera, and Skillshare.

If you are highly motivated, you can learn digital marketing this way, according to your own schedule. One drawback of on-demand classes is the lack of a live instructor to answer questions, which can slow down the process. Also, it can be difficult to tell how up-to-date the information is. Social media platforms and data analytics tools change frequently, and old information can slow down your learning process.

Learn Video Editing Skills with Noble Desktop

Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.

If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.

Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.

Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.

Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign. 

Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.

High-quality content is the best way to market a product of service and Noble's Content Marketing Bootcamp will teach you how to do it. Lean about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.

Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.