How Much is a Digital Marketing Course?

The cost of a digital marketing course varies widely, depending on what type of school you choose and the length of the course. College and universities are the most expensive way to learn digital marketing. Professional development training centers are not cheap but cost much less than a bachelor's degree. On-demand subscription courses are a less expensive alternative but have their drawbacks. You can find free classes and tutorials on the Internet but this can be a long and convoluted way to learn digital marketing.

College Degrees

Many colleges and universities offer digital marketing degrees and certificates. A bachelor's degree takes four to five years to complete and costs around $50,000 at a state school and $200,000 for a private college. Some schools offer extension classes that include digital marketing certificates, which can be completed in several months to a year. Georgetown University's Digital Marketing Strategy Bootcamp costs $4,995, UCLA Extension's program costs around $4,000 in tuition and fees, and Rice University's Digital Marketing Boot Camp is $7,995.

Professional Development Programs

Classes from professional development or training programs, like Noble Desktop, vary widely from school to school. A one-day introductory Digital Marketing Strategy and Web Fundamentals class includes six hours of instruction for $325. Noble's 72-hour Social Media Marketing Certificate course costs $2,495 and the Digital Marketing Certificate with 120 hours of instruction is $3,995. General Assembly offers a 40-hour digital marketing course for $4,500 and Brain Station has one for $3,250. A general rule of thumb is the longer the course, the more it costs. These are either in-person or live online classes with a live instructor in the classroom or remote over a platform like Zoom.

On-Demand Subscription Courses

On-demand subscription courses tend to be less expensive than in-person and live online sessions. These are pre-recorded classes that you can watch according to your schedule. Subscriptions vary in cost but they often include a free trial period. The business social media platform LinkedIn offers LinkedIn Learning with thousands of classes on many different topics for $29.99 a month or $239.88 a year for an individual. The subscription becomes active after a one-month free trial. Coursera costs $59 per month or $399 per year with a one-week free trial. Skillshare also offers a one-month free trial and a monthly membership for $32 or an annual membership for $168. The downside of on-demand classes is that you don't have a live instructor if you need help and pre-recorded classes can quickly become dated in the fast-changing world of digital marketing.

Free Resources

There are many free digital marketing resources available. These free courses and tutorials can serve as an overview or introduction to the field. They can also help you learn about new developments in digital marketing. Some free options include Intro to a Career in Digital Marketing and Intro to Social Media Marketing from Noble Desktop's YouTube channel. Google offers free training sessions on Google Analytics and Google Ads and Hubspot has free courses and certifications on content marketing. Free resources can be helpful but are not a recommended route for beginners to learn digital marketing in order to change careers. You will start working and earning money much faster after taking a professional development course.

Learn Digital Marketing Skills with Noble Desktop

Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LindedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.

If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.

Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.

Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.

Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign. 

Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.

High-quality content is the best way to market a product of service and Noble's Content Marketing Bootcamp will teach you how to do it. Lean about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.

Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.