What is the Best Course to Learn Digital Marketing?

The best course for learning digital marketing will depend on where you are starting and what your goals are. Another consideration is your budget. How much can you afford to pay for classes? How much time do you have for studying and attending class? What class format do you prefer? Let's take a look at the differences in digital marketing classes and which one might fit you the best.

Are You New to Digital Marketing?

If you are a complete beginner when it comes to digital marketing, an introductory course is the place to start. You will learn the basic skills and build on those as you progress. If you want to pick up some skills to promote your own business, a bootcamp class is the way to go. These classes focus on a deep dive into one topic. If your plan is to change to a career as a Digital Marketer, a certificate course will give you the skills you need to succeed. These multi session courses start with the foundations of digital marketing and include skills in many different aspects of the field.

What Is Your Digital Marketing Focus?

When you decide to change to a career in digital marketing, you can choose to specialize in different areas. If you are an outgoing person who enjoys interacting with people, you could choose a course on social media marketing. You might be more of a math person and prefer to study data analytics. A digital marketing certificate course will cover those topics, plus content marketing, streaming video, email campaigns, and more. Choose a course that will give you the skills you are looking for. 

How Much Can You Afford to Pay?

Cost is a further consideration when you decide what digital marketing course is best for you. Costs differ between training programs and tuition can run between $3,000 and $15,000 for a full certification course. Bootcamp courses are shorter and cost between $300 and $1,200, so it is possible to take shorter courses one at a time to learn the skills you need. If you have limited funds for training, you can also enquire about financial aid and student loans that might be available. 

How Quickly Do You Need to Learn New Skills?

When you sign up for a class, you will need to set aside time to attend class, complete assignments, possibly commute, and fit this in among time spent at a job or with family and friends. If you have the time, taking a full-time digital marketing course will get you the skills you need quickly, but if that doesn't work for you, there are other options. Many programs offer part-time classes. These take longer to complete but fit into your other commitments better.

Do You Prefer In-Person or Online Training?

You will also need to decide which learning environment works best for you. If you prefer in-person classes, you can usually find those in larger cities or at community colleges. These are traditional classroom sessions with an instructor and students in a classroom or computer lab. Live online classes run at the same time as an in-person session with some students logging on through a video conferencing platform. Online students can ask questions and talk to other students during breaks, work together on group assignments, and get help from the instructor if they need it. You can access a live online class from anywhere that has internet access.

Learn Video Editing Skills with Noble Desktop

Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.

If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.

Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.

Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.

Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign. 

Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.

High-quality content is the best way to market a product of service and Noble's Content Marketing Bootcamp will teach you how to do it. Lean about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.

Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.