Think of digital marketing as using a variety of channels and tools such as email marketing, social media marketing, paid and unpaid search marketing, and search engine optimization (SEO) to promote products and services. As the internet and online commerce continue to expand rapidly, digital marketing has become one of the most critical ways to build up and publicize a business. Adding digital marketing knowledge to your skill set can be an asset no matter the industry.
Enrolling in a digital marketing bootcamp is a great way to learn more about the field. These intense, hands-on learning opportunities provide participants with valuable skills they can use to make changes within current positions or even opt for complete career shifts. With so many bootcamp options, how do you decide which is best? Take a look at a few key categories below to help you understand what to look for in a digital marketing bootcamp.
Choose from a Broad Curriculum vs. a Channel Specific Bootcamp
Because digital marketing has several different channels and niche industries that fall under its broad description, it may feel overwhelming to decide which bootcamp will work best.
First, consider the topic. If you’re just beginning your digital marketing journey, perhaps a bootcamp with a wide overview of all digital marketing elements is the best way to get started. If you already work in the field and/or have foundational knowledge of the topic in a broad sense, maybe you’d prefer a bootcamp that focuses on a specific channel, like a course focused solely on LinkedIn marketing or a deep dive into Google Analytics. If you’re already a pro on YouTube and TikTok, maybe video marketing skills aren’t as important to you as exploring other channels like email marketing or content marketing.
Find a Schedule that Works for You
Schedule is another consideration when determining which digital marketing bootcamp to take. If you’re just beginning your digital marketing journey and/or looking for a career change and feeling ready to jumpstart your career as quickly as possible, enroll in a full-time option! If you’re currently working full time, in school, have kids, or simply don’t have the bandwidth for more than 40 hours a week in classroom hours plus homework and other projects, perhaps a course held on evenings or weekends might fit better.
Determine a Cost that Fits Your Budget
One important element to consider when enrolling in a digital marketing bootcamp is cost. According to Noble Desktop’s Classes Near Me tool, the cost of digital marketing bootcamps can run anywhere from $2,994 to $15,000. Think about what’s possible for your current budget so you can make a smart and financially savvy choice. You don’t want the price of the bootcamp to be so far from something you can afford that it becomes a financial burden. On the other hand, taking a bootcamp will likely help you land a lucrative position—hopefully paying for itself in the long run. If you can’t pay the whole price upfront, do some digging to find out which bootcamps offer payment plans, financing, and/or scholarships.
While paying several thousand dollars for a digital marketing bootcamp can initially feel daunting, the cost is likely still less than that of a four-year college degree. Often after completing a rigorous digital marketing bootcamp, graduates are poised to immediately enter the workforce, with a high salary to boot.
Prioritize Benefits
In addition to examining curriculum, cost, and schedule, another element to weigh is what other benefits bootcamps offer. Along with coursework, projects, and homework, many digital marketing bootcamps also provide 1-on-1 mentorship opportunities, portfolio creation, and career coaching services like resume polishing, interview prep, and job placement. If certain benefits are important to you, make sure the program you select includes them. Many of Noble Desktop’s more robust bootcamps, as well as the Digital Marketing Certificate, offer mentoring sessions included in the tuition.
While learning from industry experts and taking advantage of career services is a plus, networking is also an important part of any bootcamp experience. Bootcamps, whether online or in-person, often provide opportunities for students to collaborate. Working together with other aspiring digital marketers can lead to forging valuable bonds and possible future career opportunities.
Research Ratings & Reviews
Researching your options before making a big decision is always a good idea. Students who have taken digital marketing bootcamps often review their experiences on rating websites such as Course Report and Bootcamp Rankings. Spend some time reading through reviews of various schools and specific programs. Hearing from current students and alumni can provide those considering a course with a candid perspective on different bootcamps. While reviews are always skewed toward the reviewer’s individual experience, you never know which details might resonate with you and help you make a decision. Reading reviews may help tip the scales one way or another when deciding which digital marketing bootcamp will fit you best.
Salaries for Digital Marketing Bootcamp Graduates
Digital marketing is a broad field that encompasses various advertising elements and one that companies across sectors can utilize. Understanding digital marketing and how to make it work for you can benefit your career. As more companies’ dollars continue to funnel toward this industry, professionals with a background in digital marketing are in rising demand. Digital marketing skills can lead to various types of career paths, including jobs in strategy, data analytics, social media, and consulting. Think about adding some digital marketing skills to boost your employability. Those with expertise in the field can be flexible, working in-house, on a small team, or even freelancing from home. Salaries for every position will fluctuate depending on location, niche skills, or other areas of expertise within the field.
Digital Marketers are responsible for designing, managing, and reviewing digital marketing campaigns. They also use data analytics to review digital marketing campaign results and provide guidance for future campaigns. According to Indeed, these professionals typically start with a salary of about $61,000 a year.
Digital Strategists also make around $61,000 annually, while Search Managers bring home about $87,000 per year. A search manager knows how search engines work and how to use them to get results. These digital professionals will generally manage both organic (SEO) and paid search projects.
Social media marketing professionals can earn a yearly salary between about $42,00 and $140,000. Web Optimization Specialists, who analyze data and web traffic and make targeted recommendations to increase user engagement and improve the end-user experience, earn an average yearly salary of about $64K.
This is quite a wide range of job descriptions and salaries, which again can depend largely on location, company size, skill set, and experience. No matter where you’re located, if you’re interested in a career in the industry, it’s a good idea to add digital marketing skills to your toolbox.
Take a Digital Marketing Bootcamp
Those ready to dive into a digital marketing bootcamp can check out the options from Noble Desktop. You can also find other digital marketing bootcamps in your area using Noble Desktop’s Classes Near Me tool.
For a more comprehensive look at digital marketing strategies, check out Noble’s Digital Marketing Strategies bootcamp. The bootcamp is a 12-hour course that delves into. Students taking this 12-hour bootcamp will delve into the important role digital marketing strategy plays in a company’s overall success, complete hands-on projects, and learn tools to help them succeed at digital marketing. The bootcamp is also offered as part of the 78-hour Digital Marketing Certificate, which delves deeper into each aspect of digital marketing.
Other digital marketing resources offered by Noble Desktop include its blog which has detailed articles about social media marketing and Google Analytics, among others. You can also check out Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.