How to Learn Email Marketing

If you are considering changing careers and becoming an Email Marketing Specialist, you are probably wondering how you can learn email marketing so you can make the switch. Or you might want to learn email marketing to help your business thrive. The number of options for learning Email Marketing might be overwhelming at first glance. There are books, video tutorials, classes, and more to choose from; it all depends on your learning style and personal preferences. 

Here, we’ll discuss the various methods of learning email marketing so you can decide how you’d like to get started.

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website. 

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals. 

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention. 

In-Person Email Marketing Training

If you are more comfortable learning with a teacher at the front of the room and other students around you, you can choose to learn email marketing in an in-person setting. You will have an instructor who is experienced in digital marketing and can answer your questions or help you if you need it. You can interact with your fellow students and build your marketing network. Unfortunately, classes aren’t always available in your area, and even if there are in-person classes, commuting takes time and can be inconvenient.

You can take in-person classes in email marketing in New York City with Noble Desktop. Noble’s Email Marketing Bootcamp covers creating email marketing campaigns, from creating a list to optimizing the campaign. Other training providers also have in-person email marketing classes. Digital Workshop Center has an Email Marketing for Beginners Class, and Ascend Training offers Custom Email Campaigns.

Live Online Email Marketing Training

Live online classes are another option for those who want to learn email marketing. These meet at the same time as in-person sessions, so there is an instructor and other students in class, and you and other distance students join in via Zoom. You can ask questions and get help, as you would in a classroom, but you can log into class from anywhere with internet access. One slight drawback to live online classes is that they meet at a scheduled time, which might be inconvenient for those with an already packed schedule.

If you are interested in live online email marketing classes, Noble Desktop’s Email Marketing Bootcamp runs in conjunction with the in-person class, and you can attend from your home or office. Ziggourat Formation also offers two live online classes: Optimize Your Email Marketing and Newsletter Campaigns and a separate class on Newsletter Creation.

Free Online Courses & Tutorials

There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.

HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.

Read about more free email marketing videos and online tutorials.

On-Demand Email Marketing Classes

If you can’t find an in-person class in your area or your schedule doesn’t permit you to take a live online class, you can still learn online by taking an on-demand email marketing class. An advantage to an on-demand class is that you can watch the videos whenever it is most convenient. The drawback to these types of classes is that you don’t have access to an instructor who can answer questions.

The Digital Marketing Institute has an on-demand email marketing course that covers creating email content that works, testing your emails, the principles of automation, and using data to set your email strategy. SkillShare offers many on-demand classes on email marketing, covering introductory to advanced topics. You can sign up for a seven-day free trial before paying for an annual subscription. LinkedIn Learning also offers numerous on-demand classes and a 30-day free trial.

Which Learning Method is Right for Me?

With so many different resources available to help beginners learn email marketing, you might be unsure about which one is best for you. Everyone has different learning styles and preferences, and you can choose from several learning environments to see which one feels right for you. One of the great things about directing your own learning is that you get to pick how you prefer to learn; you don’t have to stick with what a teacher chooses.

It’s also essential to consider your current schedule before selecting a learning method. If you have a lot of responsibilities like a full-time job or family commitments, you may not be able to devote time to a structured course that requires you to attend at the same time every day. In this case, a self-paced class or video tutorials may be better since you can access them when your schedule allows. On the other hand, those with a more flexible schedule may prefer a structured course offered in-person or live online. 

Why Learn Email Marketing?

Knowing how to design and implement an email campaign is an important skill for small business owners. Building an email list is the first step to making a stronger connection with customers. Once you have a list, you can determine the goals of your campaign, which could be getting customers to buy something, sign up for something, or become more informed on an issue. The final step is to create content that will appeal to your customers, then set a schedule for email distribution. 

Another reason to learn to create email campaigns is if you want to change to a career in digital marketing. Email is another channel, along with social media and content marketing, to increase website traffic and sales or build a brand. Digital Marketers need to learn email marketing and other tools to help businesses succeed in the online marketplace. Email marketing is an easy and effective way to increase internet sales.

Read more about why you should learn email marketing. 

Level of Difficulty, Prerequisites, & Cost 

Email marketing isn’t particularly difficult to learn, but your success will depend on how motivated you are and how much time you can spend studying. Email marketing relies on building an email list, creating compelling emails, and sending them out to the list via an email service provider (ESP). If this sounds interesting, you will probably learn email marketing quickly, but one way to give yourself a leg up is to sign up for a class.

There aren’t any specific prerequisites when it comes to learning email marketing. Most of us are familiar with how email works, but marketing requires additional knowledge to be successful. You need to have good communication and writing skills to create compelling emails. You also need to understand how to collect and use data effectively and learn to use automation tools. 

Learning email marketing for free is possible by watching video tutorials, but signing up for a bootcamp or certificate course is much more efficient. Beyond the cost of a class, the only other cost for email marketing is the ESP. There are free and paid options–the paid versions have more features–and you can sign up for whatever level you need.

Read about how difficult it is to learn email marketing.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog. 

Key Insights

• Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
• Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
• If you want to learn email marketing, you can find many free resources like video tutorials or sign up for classes. You can choose from in-person, live online, or on-demand classes to learn email marketing.
• You can learn email marketing for free, although taking a class is more efficient. There really aren’t any prerequisites for learning email marketing, and beyond the cost of a class, if you choose to take one, the only cost for learning email marketing might be your ESP, although you can get those services for free.
• You can receive comprehensive email marketing training through an in-person or live online course with Noble Desktop.