Digital Marketing Institute

With this short course track, students get an introduction to digital marketing. The course track shares strategies for web and email marketing as well as social media marketing. Students also gain familiarity with customer service, digital risk assessment, and evaluation of performance indicators. Upon course track completion, students earn a digital badge.

This short course track combines an education in digital marketing with an education in social media marketing. Students learn some of the principles of marketing theory as well as its practical applications in creating a website, email, and social media marketing presence. Students also learn about customer service, risk assessment, reputation management, and SEO and SEM. Completing the course track allows students to earn a digital badge.