Email Marketing Certifications and Certificates

If you’re looking for a way to demonstrate your skills in email marketing, you might be overwhelmed by the different certifications and certificate programs available. You might also have a lot of questions: Will a certificate help me get a job? Is there a difference between a certificate and a certification? How do I prepare for these credentials? And will the certificate expire? This article aims to answer these questions so you can efficiently choose the right path toward an email marketing certification. Keep reading to find out more.

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website. 

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals. 

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention. 

Certifications vs. Certificates: What’s the Difference?

You can attend college to learn email marketing and other digital marketing skills, but four years at a college or university is costly. Many people who want to learn email marketing choose to earn a professional certification instead. You can complete a certificate program in a few months, much shorter than going to college. These intensive courses focus exclusively on the latest best practices in email marketing. 

Upon completion of the course, you will get a certificate that you can attach to your online resume or profile on LinkedIn. This way, prospective employers can see that you have been trained in the latest email marketing techniques, such as building an email list, creating compelling messages and content, collecting data with analytical tools, and scheduling emails. Training programs hire experienced Email Marketers as instructors who are more familiar with the rapidly changing internet trends than college professors.

Certifications indicate that you took a competency test to prove that you know how to design an email campaign. Sometimes the test is given at the end of a training course, and some certifications have an expiration date and need to be renewed to stay up to date. 

Top Certifications & Certificates for Email Marketing

Noble Desktop

Noble Desktop offers an Email Marketing Bootcamp as part of a more inclusive Digital Marketing Certificate. The certificate course covers everything you need to know about creating and running an email marketing campaign and content marketing, social media marketing, SEO, and other topics.

HubSpot

HubSpot Academy offers a free email marketing certification to teach you how to use their free email marketing tool. Among other topics, the course covers creating a high-performing email, developing a segmentation strategy, testing, and lead generation. 

Simplilearn has an Email Marketing Certification Training that covers advanced email marketing topics like message automation, creating optimized landing pages, and list management strategies. You must complete three projects and pass an exam to receive a certification.

Should I Get Certified in Email Marketing?

You don’t need a certificate to get a job as an Email Marketer, but earning one shows hiring professionals that you know what you are doing. Certification requires taking a class and passing a test, which shows that you are serious about succeeding as an Email Marketer.

How to Get Certified in Email Marketing

You can earn a Digital Marketing Certificate through Noble Desktop. The course curriculum includes Email Marketing Bootcamp, Digital Marketing Strategy & Web Optimization, Content Management, Google Ads, Google Analytics, LinkedIn Marketing Bootcamp, YouTube Marketing, TikTok Marketing, Social Media Content Marketing: Blogs and Twitter, Instagram Marketing Bootcamp, Facebook Marketing Bootcamp, Streaming for Social Media, and Social Media Industry and Portfolio. This class will give you the tools and techniques you need to succeed in digital marketing and email marketing. In addition to the interactive training, you get four 1-on-1 mentoring sessions that you can use for a portfolio review, review challenging concepts, polish your resume and LinkedIn profile, get advice from a marketing professional about applying for jobs, and ensure you are on track with your learning goals.

You can take live online classes from anywhere in the world with a set-up similar to in-person instruction. A real-time, remote instructor can answer questions and share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete the course, you will receive a verified digital certificate of completion licensed by the New York State Department of Education. The certificate does not expire.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog. 

Key Insights

• Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
• Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
• You can learn email marketing through a certification program and earn a certificate to demonstrate your knowledge.
• You can receive comprehensive email marketing training through an in-person or live online course with Noble Desktop.