Email Marketing Cost: How Much Does Email Marketing Cost?

Explore the numerous benefits of email marketing and how to utilize it to build a business, create brand awareness, and increase sales. Learn more about the roles and responsibilities of Email Marketers, the steps to start an email marketing campaign, and the essentials of creating effective emails.

Key Insights

Email marketing is a powerful tool used to build customer relationships, increase brand awareness, and boost sales. It involves generating emails with links to high-quality content on the company website and tracking user engagement using analytics tools.
Steps to create an email marketing campaign involve building an email list, segmenting the list, determining the goals of the campaign, creating appealing content, and setting a schedule for email distribution.
Learning email marketing is beneficial for small business owners and individuals seeking a career change to digital marketing. It is an effective channel for increasing website traffic and sales, alongside social media and content marketing.
Email marketing can be started for free, although as your list grows, an Email Service Provider (ESP) may be necessary. ESPs offer tools for list building, content testing, data collection, and batch emailing.
Several companies offer free plans or services for Email marketing, such as Mailchimp with access to free templates and limited email sending capabilities, and HubSpot with tools for scheduling emails, setting up live chat, and storing contacts.
Noble Desktop offers hands-on training courses in Email marketing, including the Email Marketing Bootcamp and Digital Marketing Certificate, which cover essential topics like list building, campaign creation, writing effective emails, and more. They also offer free seminars and resources on their website.

You can get started with email marketing for free. You don’t have to pay for an email account; if you create your own content, that won’t cost you anything. The only thing you might decide to pay for is the email service provider (ESP), and you can get that for free, too.

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website.

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals.

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention.

In-Depth Review of the Cost of Email Marketing

Email accounts are free, so technically, email marketing won’t cost you anything. However, as your list grows and you send thousands of emails, you may need to sign up for an ESP, which is where costs can come in. ESPs let you send batch emails to customers. They also provide tools to help you build lists, segment them into useful groups, test content, and collect data. The more features you want, the more you will pay, but a few companies offer a free level of service to help you get started with email marketing.

Mailchimp’s free plan lets you have up to 500 contacts and send 2,500 emails per month with a daily cap of 500. You also get access to an assortment of free templates, as well as an abandoned cart email and an automated welcome message. HubSpot also offers many free tools for email marketing. You can create landing pages, schedule emails, set up live chat, and store up to one million contacts. HubSpot’s free level is not a trial and never expires.

There are also many free online courses and tutorials to give you an overview of email marketing. To learn more about email marketing and digital marketing in general, try Intro to Email Marketing from Noble Desktop. This free seminar touches on all the essential topics and will help you decide if you want to learn more.

Why Learn Email Marketing?

Knowing how to design and implement an email campaign is an important skill for small business owners. Building an email list is the first step to making a stronger connection with customers. Once you have a list, you can determine the goals of your campaign, which could be getting customers to buy something, sign up for something, or become more informed on an issue. The final step is to create content that will appeal to your customers, then set a schedule for email distribution.

Another reason to learn to create email campaigns is if you want to change to a career in digital marketing. Email is another channel, along with social media and content marketing, to increase website traffic and sales or build a brand. Digital Marketers need to learn email marketing and other tools to help businesses succeed in the online marketplace. Email marketing is an easy and effective way to increase internet sales.

Read more about why you should learn email marketing.

Free Introductory Email Marketing Course Online

There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.

HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.

Read about more free email marketing videos and online tutorials.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog.