What to Learn After Email Marketing

Email marketing is a fast and effective way to reach your target audience and turn them into customers. If you already know how to use email marketing, you might consider branching out to other digital marketing skills. Below, we’ll cover writing and editing, search engine optimization (SEO), data analytics, and social media platforms, so you have a clear understanding of what skill you want to tackle next. 

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website. 

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals. 

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention. 

Content Management

Email Marketers work with content, and moving into a content management role after email marketing makes sense. Content Marketers develop and manage a company’s content strategy. They create blog posts, videos, social media posts, emails, ebooks, and reports to inform, engage, or entertain a target audience. These are skills many Email Marketers also possess. Content Marketers also need to understand SEO and data analytics tools to do their job. Creating and implementing a content schedule is another essential part of the job. This is similar to scheduling emails for release.

Social Media Marketing

Social media marketing is another field to try after email marketing. Social Media Marketers use platforms like Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. They post content, engage with followers on the platforms, and use data analytics tools to research the market and tailor a message directly to the audience, much like Email Marketers do. They need to interpret data to see what competitors are doing and change the campaign as needed. Like email marketing, social media marketing creates and maintains a community through regularly posted, high-quality content.

Writing and Editing

Email Marketers need solid writing and editing skills, and these abilities are valuable for other fields as well. High-quality content is the backbone of digital marketing, from blog posts to emails to social media posts. A talented writer pays attention to what users are talking about and creates content on those topics. This goes a long way to building a bond with the audience and is a valuable skill to acquire after learning email marketing.

SEO

Search engine optimization can improve the performance of your website and is another valuable skill to learn after email marketing. Content Marketers and Social Media Marketers use SEO to identify an audience, choose the best keywords to drive traffic to the website, and increase conversions.

Data Analytics

Using data analytics tools like Google Analytics is another crucial skill for Email Marketers and beyond. Digital marketing depends upon data that is collected on users and their behavior. Then the data is interpreted and used to plan future marketing strategies. Data analytics skills are helpful in many fields and are a solid addition to your digital marketing toolkit after email marketing.

Social Media Platforms

Another skill to learn after email marketing is navigating social media platforms. Knowing your way around the social media landscape can help you broaden your job prospects and increase the reach of your product or brand. Different platforms appeal to different types of users, and this information influences where to post content. For example, Facebook has around 3 billion active users per month, and the majority of users on Facebook are male and aged 25 to 45. On Instagram, on the other hand, most active users are females under 35. Knowing the differences between the different platforms can help you learn social media marketing.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog. 

Key Insights

• Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
• Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
• After you learn email marketing, consider learning content management or social media marketing.
• Some valuable skills to learn after email marketing are content writing, SEO, data analytics, and social media platforms.
• You can receive comprehensive email marketing training through an in-person or live online course with Noble Desktop.