How Long Does it Take to Learn Email Marketing?

Like many aspiringEmail Marketing Specialists, you might want to learn email marketing but worry that it will take too much time. While email marketing may not be complex, there is much to cover. You need to learn how to create a list, write compelling emails, collect and interpret data, and automate some features of your campaign. It takes a few hours to take a course in email marketing, but experts agree that it can take two to three weeks to master the subject. Of course, this depends on several factors. Keep reading to learn about how you can learn email marketing and some resources to help speed the process along.

What is Email Marketing?

Email marketing is a great way to build a business and connect with customers. Email can also help you build a brand or increase awareness of an issue. An Email Marketer uses a list of email addresses collected voluntarily from customers or interested users. Then an email is generated with links to high-quality content on the company website. 

Using analytics tools from the email service provider (ESP), the Email Marketer can tell which users opened the email and when so that they can change the strategy to make it more successful. Email has been around for over fifty years and is still used by over four billion people worldwide. It remains the quickest and most effective way to build customer relationships and is an essential tool for many marketing professionals. 

Read more about what email marketing is and why you should learn it.

What Can You Do with Email Marketing?

Email marketing is an effective way to reach customers and build a business. Whether it be increasing sales, building a brand, or sharing meaningful content, email marketing can help you reach the right person at the right time. Email lets you build relationships with your customers and stay connected over time.

The first step in creating an email marketing campaign is to build an email list. You can start your list with people you have met in person or anyone who has asked for more information on your products or services. You can add people to your email list if they have given you their contact information. It is crucial to get permission before adding someone to the list. One way to collect emails is to ask for them when customers place orders. Another way is to offer a discount or some kind of bonus if the customer subscribes to your email list. A common way to do this is with a popup message on your website.

Once you have a list of customer emails, you can begin to send out links to content that will be interesting to them. This helps to build a connection with your customers. To send a bulk email to a list, you must sign up with an email service provider (ESP). ESPs allow you to schedule your emails and provide analytics that tell you when users open the emails and when they don’t. This lets you time your emails to have the most impact and tweak the message if it isn’t attracting attention. 

Average Time it Takes to Learn Email Marketing

Everyone’s rate of learning is a bit different, but experts agree that the average time it takes to learn email marketing is two to three weeks. The actual amount depends on how much time you spend studying and how quickly you take in new information. Chances are that you are already familiar with email and how it works, so you’ll build on that knowledge as you learn how to promote products and services.

The dos and don’ts of putting together an email list are straightforward, but the nuances of writing marketing emails take a bit longer. Data collection and interpretation is another topic that can take some time to master. It can also take a while to get the hang of using the email service provider tools and appropriately automating your emails. Classes are the most efficient and economical way to acquire the skills you need to switch to an Email Marketing Specialist career. Spending a few hours in a bootcamp course can speed up the process of learning email marketing.

Other Factors

There are over four billion email addresses worldwide, so chances are you already have an account and know how to use email. Some other factors that can help you learn email marketing faster are writing ability, data analysis, and comfort with technology. In addition, familiarity with the principles of psychology and marketing is also helpful.

Writing Ability

If you enjoy writing or have experience as a Marketing Copywriter, you will learn email marketing more easily. Engaging with your audience is one of the most important parts of email marketing, so the ability to create emails and quality content to make a connection with your audience is a valuable skill. Content is written, visual, or audio media that creators can post online, download, or share with others. Email Marketers use email with content links to share information, educate the audience, build relationships and increase sales.

Data Analysis

Digital marketing is data-driven, and email marketing is no different. If you are comfortable working with data and learning to use the necessary tools, you will pick up on email marketing with no problem. Email Marketers need to keep an eye on who opens their emails and who doesn’t and design campaigns to reach out to different portions of the audience based on their behavior. Learning to interpret data will be invaluable as you master email marketing techniques.

Comfort with Technology

Comfort and familiarity with technology will put you in a good position to learn how to use the automation tools that are important to email marketing. When you design a campaign, being able to create different targeted emails and set them to send at a particular time or in response to an action saves Email Marketers a lot of time and sanity.

Psychology

Knowing about psychology can help you learn how to approach potential customers through email marketing. Psychologists study how people think, behave, and learn, which is a valuable perspective for someone interacting with the public through email messages and content.

Principles of Marketing

If you are familiar with the four principles of marketing, you will be able to put these foundational ideas to work in email marketing. Understanding product, price, place, and promotion can help you create effective email messages to send out to your list. 

Level of Difficulty, Prerequisites, & Cost 

Email marketing isn’t particularly difficult to learn, but your success will depend on how motivated you are and how much time you can spend studying. Email marketing relies on building an email list, creating compelling emails, and sending them out to the list via an email service provider (ESP). If this sounds interesting, you will probably learn email marketing quickly, but one way to give yourself a leg up is to sign up for a class.

There aren’t any specific prerequisites when it comes to learning email marketing. Most of us are familiar with how email works, but marketing requires additional knowledge to be successful. You need to have good communication and writing skills to create compelling emails. You also need to understand how to collect and use data effectively and learn to use automation tools. 

Learning email marketing for free is possible by watching video tutorials, but signing up for a bootcamp or certificate course is much more efficient. Beyond the cost of a class, the only other cost for email marketing is the ESP. There are free and paid options–the paid versions have more features–and you can sign up for whatever level you need.

Read about how difficult it is to learn email marketing.

Watch a Free Email Marketing Online Course

There are plenty of free online courses and tutorials to watch if you are not quite ready for an entire course. These resources can give you an overview of email marketing before you commit to a full course. To learn more about email marketing, try the Intro to Email Marketing seminar from Noble Desktop. This free course touches on all the basics and will help you decide if you want to learn more.

HubSpot also offers a free course in email marketing. This course will help you prepare to take the exam for their Email Marketing Certification. Simplilearn has a free course called Advanced Email Marketing, and Mailchimp has a free course on email marketing through Udemy. You can also find many tutorials on YouTube, such as Franklin Hatchett’s Free Email Marketing Course, Email Marketing for Beginners from H-Educate, and Email Marketing for Beginners from Davie Fogarty.

Read about more free email marketing videos and online tutorials.

Learn Email Marketing with Hands-on Training at Noble Desktop

You can master email marketing with classes from Noble Desktop. To get an introduction to email marketing, sign up for Noble Desktop’s Email Marketing Bootcamp. This introductory class covers building a list, creating a campaign, writing effective emails, optimizing your campaign, and delivering the email. Classes are small, and instructors can give you individual attention. You can retake a course for free up to a year after you take it. Choose from in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

Noble Desktop also offers a Digital Marketing Certificate for an in-depth course on digital marketing. Learn about content marketing, web optimization, SEO, Google Analytics, Google Ads, and social media marketing on Instagram, Facebook, LinkedIn, YouTube, and TikTok. You can find a free email marketing seminar, Intro to Email Marketing, on Noble’s website and lots more resources on Noble Desktop’s Tech Blog. 

Key Insights

• Email marketing provides a great return on investment and is an efficient way to connect with current and potential customers.
• Sign up for an email service provider to handle large batches of messages. You can get started for free and increase to gain more features as you can afford it.
• If you want to learn email marketing, you can find many free resources like video tutorials or sign up for classes. You can choose from in-person, live online, or on-demand classes to learn email marketing.
• While it only takes a few hours to take a class on email marketing, it can take two to three weeks to learn the field well.
• Some other factors that can influence how quickly you learn email marketing include:
• Writing ability
• Data analysis
• Comfort with technology
• Psychology
• Principles of Marketing
• You can receive comprehensive email marketing training through an in-person or live online course with Noble Desktop.