Digital Marketer Cover Letter

Along with a resume, a cover letter is a chance for you to introduce yourself to a company and make the case that you are the best person for the job. A cover letter should stress your experience and abilities that relate to the job you are applying for. Keep it brief and easy to read but persuasive. If you haven’t written a cover letter before, get feedback from a trusted teacher or mentor who has more experience.

How to Write a Digital Marketer Cover Letter

You’ve got your resume together, and now you need to write a cover letter. You won’t always need a cover letter, but it’s a good idea to have one ready. A cover letter gives you another opportunity to make the case that the company should hire you. 

A cover letter is a chance to stress the most important parts of your resume and sell yourself to the hiring manager. Like your resume, you should personalize your cover letter for each position you apply for. Try to find out the name of the hiring manager and use it in your greeting. Include keywords from the advertisement to connect your cover letter to your resume and the job description.

Use an upbeat but professional tone when you write your cover letter. This is your last chance to show the company how good you are at marketing, so be sure to present your experience in a confident way.

What to Include in a Digital Marketer Cover Letter

Your cover letter is an example of business communication, so it should look neat and professional. It’s okay to include a logo if you have one, but keep the format streamlined and simple.

Contact Information

At the top of your cover letter, include your name and contact information. Use a font that’s easy to read with enough white space to make it easy to follow. Use the same font and a similar format to your resume.

Greeting

The greeting is where you say hello. Business letters have traditionally been formal, but if the culture of the company is more youthful and fun, you might want to go with something less staid. Visit the company website and look at how they present themselves. Read the About section and the company mission statement if there is one. Look for the company on social media and pay attention to its brand voice. If the company presents itself in a formal tone, go with “Dear Mr./Ms.” If they look more youthful and friendly, “Hi” or “Hello” is fine and you might even use a first name and last name. 

While you are on the website, try to find out the name of the person mentioned in the job advertisement. If the ad says to contact the hiring manager but doesn’t say who that is, you can sometimes find out on the company website or LinkedIn profile. If you can’t find a name, go with “Dear Hiring Manager” or company name and “Hiring Team.”

Introduction

Your introductory paragraph is your hook. Tell the company what job you are applying for, what your general qualifications are, and why they should hire you. Keep it short but make it catchy.

Body

Start here

The second paragraph of your cover letter should outline your qualifications for the job. Begin with your most relevant experience and include other work only if it is relevant to the job you are applying for.

As with your resume, include the main keywords from the job description to score well with the Applicant Tracking System (ATS). The ATS is an algorithm companies use to pick up keywords and use them to rank applications. 

The last body paragraph is a good place to address a career change if that is what you are trying to do. Talk about skills you have that will transfer from your previous career to digital marketing.

Conclusion

Your last paragraph of the cover letter should be a summary of what you already said, then thank the reader and sign off. Use a professional signature such as “Sincerely,” unless you opened with a more informal greeting. In that case, you might try “Thanks again” and type your name.

5 Digital Marketer Cover Letter Tips

Sound Confident

It’s easy to get discouraged when you are looking for a job, but keep the tone of your cover letter positive. Your confidence will help you stand out as the best applicant. Focus on your strengths and stay positive. Maintain your tone throughout the letter.

Check for Errors

A cover letter full of typos does not make a good impression, so don’t neglect to proofread it. After you finish your resume and cover letter, take a brief break and then come back and proofread them. Go for a walk, do a simple chore around the house, or play with your dog. This break will put your head into an entirely different space for a little while. Then when you go back to check for errors, you will notice mistakes that you would have missed if you had proofread them as soon as you finished.

Make it Readable

Use the same font you used for your resume. Arial and Open Sans are clean and easy to read. If you like serif fonts, Georgia is formal but not fussy. Avoid curlicues and fussiness. Also, pay attention to white space and use bulleted lists when you present lists like skills and qualifications. 

Focus on Your Strengths

Your cover letter is your last chance to showcase your strengths and make your case that you are the best candidate. Include concrete examples of what you have done. If you don’t have much experience as a Digital Marketer, focus on related skills and education. This is your last chance to convince the hiring manager that you can do the job.

Seek Feedback

Encourage readers to ask trusted teachers or professionals for feedback. Link to relevant Noble Desktop certificate programs and emphasize that they include 1-on-1 career mentorship and job search materials review.

As with your resume, talk to a trusted teacher or mentor and ask them to read and comment on your cover letter. Noble Desktop offers 1-on-1 job search mentorship and feedback to students enrolled in the Digital Marketing and Social Media Marketing Certificate Programs. These professionals have applied for many jobs and hired Digital Marketers and they can give you an idea of how your portfolio, resume, and cover letter look.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.