Digital Marketer LinkedIn Profile Guide & Tips

If you are looking for any professional position, including Digital Marketer, you must have a LinkedIn profile. LinkedIn is THE social media platform for businesses and individuals. Not only does LinkedIn have job listings, but it is also used by nearly all hiring managers at some point in the process. A LinkedIn profile lets you highlight your abilities, accomplishments, and experience as well as build your personal brand.

How to Make a Digital Marketer LinkedIn Profile

Unlike social media platforms like Facebook and TikTok, LinkedIn is targeted toward professionals, and it is one of the best places to connect with colleagues, network, and find jobs, especially for Digital Marketers. The first step in the process is to create an account and then a profile. Complete with photos, your LinkedIn profile is your introduction to thousands of colleagues around the world. Unlike a resume, your LinkedIn profile is a great opportunity to make a solid first impression.

You can use LinkedIn for free, but there is also a premium option. After a one-month free trial, LinkedIn Premium Career level costs $39.99. This is the level for people who are looking for a job in a field like digital marketing. It lets you see who has viewed your profile and check out how you stack up again other applicants for jobs. One of the biggest advantages of LinkedIn Premium is LinkedIn Learning, a collection of thousands of on-demand courses you can take to increase your skills and land better jobs. 

The levels build on each other. The Business level includes everything in the Career level and helps you promote a business and make contacts. The Sales Navigator Core includes all of the Business level features and helps you find leads, build relationships, and get insights into potential customers. The Recruiter Lite is for finding and hiring talent.

Sign Up to LinkedIn

The first step in creating a LinkedIn profile for your Digital Marketer job search is to open a LinkedIn account. Go to the signup page and fill in the information asked for, which is your first and last name, email address, and chosen password. Unlike some other social media platforms, LinkedIn requires you to use your real or preferred professional name and pronouns rather than a pseudonym or made-up name. After you have filled in the online form, click Join Now and move on to create your profile.

Parts of a LinkedIn Profile

Your LinkedIn profile lets colleagues know who you are and what is important to you. It includes much of the same information as your resume but is much more interactive. You can create links to articles you have written, organizations you belong to, or volunteer marketing experience. The first section is the Introduction.

Introduction

The Introduction section contains basic descriptive information like:

• Your name - Nicknames are okay but no pseudonyms.
• A professional-looking profile photo - This should be a photo of you alone against a neutral background.
• An attractive background photo - This photo should reflect your personal interests or professional activities.
• Headline - Describe quantifiable results if you can, like “increased sales by 25%.”
• Your current job - Don’t leave this section blank even if you are unemployed.
• Education - List schools you attended with dates and degrees earned.
• Where you live - Tell people what part of the country you are in, although many jobs today are remote, so your location may have less bearing on your employability.
• The industry you work in - This will be digital marketing, but you might get more specific such as social media marketing, data analysis, or content marketing.
• Current contact information - Be sure to keep this section up to date so employers can find you.
• Summary - This is one of the most important sections of your LinkedIn profile. This is where you get a chance to tell your employment story, such as your past and current jobs, your responsibilities and achievements. If you did something that helped your company or solved a problem, include it. That said, be concise. Summaries should be short.

Experience

The experience section includes the jobs you have had, whether paid or volunteer, including internships and military service. 

Education

Your educational information includes schools and training programs you attended, with dates, and graduation status.

Licenses and Certifications

This is a section where you list any professional licenses, certifications, or clearances you hold.

Skills

This is an important section for a Digital Marketer job search. The skills section is your opportunity to list the digital marketing skills you have and increases the likelihood that your profile will appear in employer searches. These are some important skills to list for Digital Marketer jobs:

• Software tools you know like Google Analytics, SEMRush, Moz, Power BI, or Tableau
• SEO and SEM
• Content creation and marketing
• Social media marketing
• Video production and editing
• Email marketing

Soft skills or personality traits are important, too. Some useful soft skills are:

• Creativity
• Problem-solving 
• Multitasking
• Time management

Recommendations

List the names and contact information of people who have agreed to be professional references. Make sure you get approval before you list anyone.

Courses

If you have completed any professional courses, list them here. This allows you to highlight some areas of your education and training especially as it connects to digital marketing.

Honors and Awards

This is where you list any awards you have earned.

Languages

Note any languages you understand or speak and at what level.

Organizations

This is where you list the groups you belong to and your position if any.

Patents

This section is for any patents you might hold or have applied for.

Publications

This is a list of your published articles with links. The publications section is especially important if you are looking for a job in content marketing.

Projects

This is another important section for people searching for digital marketing jobs. List any projects you worked on by yourself or as part of a team. This lets you showcase your work as a Digital Marketer.

Test Scores

This is where you list the scores on any aptitude tests you have taken. Certification in Google Analytics or Google Ads would go in this section.

Volunteer Experience

This is where you would list work you did for free or passion projects you have completed. If you are looking for your first job as a Digital Marketer, this section will give you a chance to show employers what you can accomplish even if you are new to the field.

Manage Your Professional Brand

You have complete control over your LinkedIn profile and who sees it, so this is a good opportunity to create and manage a professional brand. Highlight your skills and accomplishments to connect with companies that are looking for someone like you. Be proactive. LinkedIn lets you reach out and make connections, so take advantage of that opportunity.

Build a Network

One of the most useful aspects of LinkedIn is the opportunities to network with others in the digital marketing field. Once you create your profile, connect with everyone you know who has a LinkedIn account. Reach out to family, friends, people you have worked with, people you knew in college, members of clubs you belong to. The beauty of networking is that any connection could pay off and find you the job you are looking for. LinkedIn is also a good place to note your professional milestones like a new position, work anniversaries, or promotions and congratulate others.

Create Opportunities

Organizations and individuals from all over the world use LinkedIn, and keeping your profile up to date helps people find you. You can also look for jobs on LinkedIn after you complete your profile. LinkedIn lets you filter search results so you can see just the jobs you are interested in applying for. You can also set job alerts to let you know what companies are looking for. If you are looking for remote work, you can find those jobs by setting a filter. You can save jobs to look at later, and if you have a Premium account, you can get insights about jobs to help you decide if you would be a good fit for the position.

LinkedIn lets you upload a resume and up to four different versions to fit different job descriptions for what they call Easy Apply Jobs. You can also keep track of your applications on a spreadsheet tool and use an Interview Preparation feature to practice your interviewing skills.

5 Digital Marketer LinkedIn Tips

Some of the ideas below may seem like a good idea for anyone using LinkedIn to find a job, but they are especially important when you are searching for a job as a Digital Marketer. This is your chance to market yourself and show companies what you can do. Pay attention to the photos you include, write an interesting headline, optimize your keywords, be sure to fill in all sections of your profile, especially your current job, and get feedback from colleagues, teachers, or a mentor.

Choose the Best Photos

Your profile picture and cover photo are your first introduction to anyone viewing your profile, so use professional but interesting images. Consider getting a professional headshot, but if you can’t afford that, take a selfie against a neutral background. The photo should be a head and shoulders shot of you alone, not one including multiple people or pets. Use your cover photo to highlight professional activities like speaking at a conference or working with your team. You can also use images that depict a hobby. Make sure your images are clear and high quality.

Create a Descriptive Headline 

Use a headline that describes who you are and what you can do as it relates to the digital marketing position you are looking for. Be specific and include examples of your relevant experience. Be sure to make it descriptive and include numbers if you have them. Think of your headline like a newspaper editor does. Use present tense and action verbs and leave out articles like ‘a’ and ‘the’. Your headline should grab an employer’s attention and announce who you are.

Research Your Keywords

Use relevant keywords throughout your profile in the headline, summary, work experience, and skills sections. Employers use algorithms to search for keywords and phrases, and if you have included them, your profile will perform well in the rankings. Some popular keywords for Digital Marketers include:

• Facebook advertising
• Paid advertising
• Social media marketing
• Content marketing
• Google Ads
• Google Analytics
• PPC
• Email marketing

Don’t Leave Gaps in Your Profile

Complete profiles rank better in searches than spotty ones. The LinkedIn algorithm places more weight on profiles that are more complete than those that appear unfinished. One section that is especially important to fill out is your current position, even if you are unemployed right now. Instead of listing ‘unemployed,’ put down the job title you are looking for, and then in the company name section, note that you are looking for a job in digital marketing. If you are involved in volunteer work in digital marketing, list that in the current position section.

Get Feedback

Some digital marketing certification courses include classes on portfolio creation to help you collect examples of your work to attach to your LinkedIn profile. These courses also include 1-on-1 career mentorship and job search materials review. The opportunity to ask trusted teachers or professionals for feedback and help goes a long way to building confidence and ensuring that you are presenting the right materials in your profile. If you need to brush up on some areas of digital marketing, consider signing up for a certificate course like Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Noble’s certificate programs also include a digital certificate of completion that you can post on your LinkedIn profile.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.