What Classes to Take to Become a Digital Marketer

When you have decided to change to a new career as a Digital Marketer, your best plan to learn the skills you need is to sign up for digital marketing classes. Which classes you choose will depend on your focus. You can choose between certification classes on social media marketing and general digital marketing. You can also take individual bootcamp classes to shore up particular skills.

Digital Marketing Certificate

A digital marketing certificate course includes classes in the skills you will need to create a digital marketing campaign that is optimized through SEO and includes social media, paid search, content marketing, and email marketing. You will also learn to use tools like Google Analytics to determine key performance indicators, monitor user behavior, and generate reports. You will learn about the different social media platforms and which ones to choose for your campaign.

Some classes that might be included in the course are digital marketing strategy, website optimization, SEO fundamentals, content marketing, email marketing, Google Analytics, Google Ads, social media content marketing, streaming for social media, and individual classes on the major social media platforms. 

In a digital marketing certificate course, you will learn how to monitor website performance, use paid search marketing to earn a high return on investment, conduct keyword research, and optimize landing pages for conversions. Programs often include a class on creating a digital marketing portfolio along with career counseling and interview preparation for your job search.

Social Media Marketing Certificate

If you enjoy interacting online, a social media marketing certificate course is a good direction for you. This course digs deep into social media as a marketing tool and covers effective strategies for running campaigns. You will learn the best strategies, how to spot trends, and how to use paid advertising on the most-used platforms, like Facebook, Instagram, YouTube, TikTok, LinkedIn, and X, the former Twitter.

Classes included in the course take an in-depth look at the different platforms and the tools they provide, plus social media content marketing, streaming for social media, and a portfolio class. You will learn how to choose the right platform for your goals, develop a successful strategy, learn about content creation, expand your reach, and use social media analytics to improve results. 

Immersive Bootcamps

If you prefer to build your skills more slowly, you can take shorter bootcamp classes instead of the longer certificate program. These immersive classes last one to three days and focus on one topic only. Digital marketing certificate programs are made up of several of these bootcamp classes strung together. If you can't commit to a full-time certificate course, you can take the classes individually as you have time. This way you can still learn what you need to in order to change careers. It will simply happen more slowly.

You might also decide to take bootcamp classes is you have some experience with digital marketing and only need to learn a few skills, like blogging or data analytics. Bootcamps can help you plug those holes and improve your campaigns.

Learn Digital Marketing Skills with Noble Desktop

Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.

If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.

Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.

Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.

Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign. 

Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.

High-quality content is the best way to market a product of service and Noble's Content Marketing Bootcamp will teach you how to do it. Lean about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.

Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.