Daily Life of a Digital Marketer

Your daily life as a Digital Marketer will depend on where you work and your chosen specialization. If you work for an agency or large company, you will most likely travel to an office and interact with other people. If you are a freelancer, you may work from home or a co-working space. Your day could consist of several hours of data analytics or setting up an email campaign. One of the advantages of working as a Digital Marketer is the amount of flexibility in work environment and type of tasks.

What is a Digital Marketer?

Over half the world’s population uses the internet, and businesses have noticed. Most companies and organizations have a website and use digital marketing to reach potential customers or clients. Digital Marketers use social media platforms, website content, email campaigns, paid and unpaid advertising, and video marketing to promote goods and services to a target audience.

Digital Marketers use data analytics to identify an audience likely to be interested in the products or services they sell. Next, they create a detailed description of that audience, focusing on the pain points and problems the product will solve. Then, Digital Marketers set Key Performance Indicators (KPIs) to measure the marketing campaign's performance. Common KPIs are sales goals or increasing traffic to a website.

After setting goals and determining strategy, Digital Marketers create high-quality content to engage the audience and place it near the top of search engine pages. After posting the content on social media, Digital Marketers use tools like Google Analytics, SEMRush, or Moz to analyze its performance. Digital Marketers also interact with followers on social media in the company’s brand voice. 

Some Digital Marketers work for agencies and take care of many accounts, while others work for one company. Some are employed in-house, while others work remotely. Digital Marketers in agencies and larger companies often work as part of a team. They may only be responsible for one part of the workload, such as content marketing, SEO, or data analytics. Many people start their careers as freelance Digital Marketers working at home by themselves or in small startups.

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Digital Marketer Specializations

Some Digital Marketers do it all, from audience and competitor research to scheduling content and social media marketing, but many people specialize in one aspect of digital marketing over others. Here are some possible digital marketing specializations.

Data Analyst

Data drives digital marketing, and people who collect, analyze, and report on data are Data Analysts. They use tools like Google Analytics to define a target audience, study competitors' actions, or follow users' actions on a website. Data Analysts also use the information to create visualizations to help digital marketing teams understand what the data means and form future marketing strategies.

Web Optimization/SEO Specialist

Ranking toward the top of search engine results pages is an important part of digital marketing, and the people in charge of that are Web Optimization/SEO Specialists. Website optimization means ensuring the site operates correctly with no broken links, loads quickly on desktop and mobile applications, and is easy to navigate. Search engine optimization (SEO) relies on keywords and phrases based on user searches to help content rank high and drive website traffic.

Content Manager

Another vital part of digital marketing is high-quality content that helps readers solve problems or gives them helpful information. Content Managers create or acquire content to use in social media posts and web pages. Sometimes they have Copywriters and other content creators working for them, and at other times they are responsible for creating content, which can be in the form of blog posts, images, or videos. Content Managers also create and maintain a publishing schedule based on data to ensure the target audience sees the content at the right time.

Email Marketing Specialist

Although email is one of the older forms of internet communication, it is a very successful way to drive website traffic and sales. Email Marketing Specialists design and run marketing campaigns through email. They need to build lists, create enticing messages, and use tools like Mail Chimp to send emails out to customers.

Social Media Manager

Social media marketing is based on creating communities of users and gaining followers to increase sales. A Social Media Manager is responsible for a company’s presence on platforms like Facebook, Instagram, or TikTok. They make posts and reply to comments and direct messages as the company, so it is essential to maintain a social media voice or persona. Social Media Managers also use analytics tools for the different platforms to assess the success of campaigns and make necessary changes.

Digital Marketing Strategist

A Digital Marketing Strategist studies research and data analysis results to gain insight into the future. They are in charge of plotting the course a company will take with its digital marketing and developing a strategy to help the company increase traffic and sales.

Brand Strategist

While most Digital Marketers focus on driving website traffic or increasing social media followers to sell products or promote ideas, Brand Strategists are tasked with expanding a company’s brand image and awareness. Companies need to maintain a good image with the public, and this is where the Brand Strategist comes in.

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