Is Digital Marketing Right For Me?

Completing a digital marketing certification course takes effort and you might be wondering if it will be a good career for you. This is the time to take a look at your personality and preferences. Digital Marketers work with technology and data, and they interact with people on social media platforms. They need to be multitaskers, creative, persistent, and good problem-solvers. If this sounds like you, chances are that Digital Marketer would be a good career for you.

What is a Digital Marketer?

Over half the world’s population uses the internet, and businesses have noticed. Most companies and organizations have a website and use digital marketing to reach potential customers or clients. Digital Marketers use social media platforms, website content, email campaigns, paid and unpaid advertising, and video marketing to promote goods and services to a target audience.

Digital Marketers use data analytics to identify an audience likely to be interested in the products or services they sell. Next, they create a detailed description of that audience, focusing on the pain points and problems the product will solve. Then, Digital Marketers set Key Performance Indicators (KPIs) to measure the marketing campaign's performance. Common KPIs are sales goals or increasing traffic to a website.

After setting goals and determining strategy, Digital Marketers create high-quality content to engage the audience and place it near the top of search engine pages. After posting the content on social media, Digital Marketers use tools like Google Analytics, SEMRush, or Moz to analyze its performance. Digital Marketers also interact with followers on social media in the company’s brand voice. 

Some Digital Marketers work for agencies and take care of many accounts, while others work for one company. Some are employed in-house, while others work remotely. Digital Marketers in agencies and larger companies often work as part of a team. They may only be responsible for one part of the workload, such as content marketing, SEO, or data analytics. Many people start their careers as freelance Digital Marketers working at home by themselves or in small startups.

Read more about what a Digital Marketer does.

Why Become a Digital Marketer?

With internet sales booming, switching to a career in digital marketing is a good career move. Whether you are considering email marketing, social media marketing, data analytics, or SEO and website optimization, digital marketing jobs are in high demand. This is expected to increase over the next decade.

Digital marketing is a field that changes rapidly, with new tools and platforms constantly improving and evolving their services. If you are a multi-tasker, that is a necessary skill for Digital Marketers. You can also work from anywhere, so digital marketing is a good choice if you are looking for a flexible work environment.

Digital marketing also pays well. The reported yearly average base salary for Digital Marketers is $58,000, with benefits worth $2,000-$3,000 more on top of that. Wages go up as you gain experience or shift to a specialization. You can also receive promotions to a leadership or managerial position that pays more.

Read more about whether Digital Marketer is a good career.

Is Digital Marketing a Good Fit for Me?

Are you wondering if you would enjoy working as a Digital Marketer? Here are some questions to ask yourself before making a decision. If you like technology, working with data, interacting with people, multitasking, using your creativity, and problem-solving, chances are that Digital Marketer would be a good career for you.

Do You Enjoy Technology?

Digital Marketers work on the internet, so if you like working with technology, this could be a good career for you. Digital Marketers need to learn and use different software tools to work with data or research keywords, so it helps if you are familiar and comfortable with software and computers. 

Are You Comfortable Working with Data?

Digital Marketers also need to be comfortable working with data. Collecting, analyzing, and interpreting data is the basis of digital marketing, and the ability to use data to plan and assess campaigns is important. Data comes into play when creating a target audience, deciding whether to run paid ads, and keeping track of what users do on a website. Digital marketing depends on data.

Do You Like Interacting with People?

Another big part of digital marketing is engaging with followers on social media. Interacting with people as a Digital Marketer is different from posting on a personal social media account. It’s important to know how to read people and respond in the brand voice. Social media marketing through posts, blogs, and emails is a big part of the job. In order to successfully build a community, you have to genuinely like interacting with people.

Are You a Multitasker?

Everything happens quickly on the internet, and Digital Marketers need to be able to pay attention and be ready to take action quickly when problems come up. You need to be vigilant, fast, and have the ability to multitask in order to keep up. If you thrive in a fast-paced environment, digital marketing is probably a good choice for you.

Are You Persistent?

You can’t give up or become easily frustrated if you want to work as a Digital Marketer. Problem-solving is one of the main activities for Digital Marketing and that takes persistent and patience. Software tools are challenging to learn and can be complicated to use. People who can look at problems as an opportunity to learn instead of a frustrating blockage do better as Digital Marketers.

Are You Creative?

Digital Marketers need to be creative in order to design campaigns and create content for websites and blog posts. Creativity is also a must for engaging with social media followers. If you are looking for a career that taps into your creative side, digital marketing will be a good fit.

Do I Need a Degree to Become a Digital Marketer?

Some companies list a college degree as a requirement when advertising digital marketing jobs, but many do not. When it comes to degrees for a career in digital marketing, your chosen major will depend on what you want to do with it.

Many people interested in working as Digital Marketers choose to study advertising or business in college, but there are other ways to go, too. English and psychology are popular majors for people interested in content marketing and social media marketing. Computer science and information technology are also common majors for people who want to focus on the data aspects of digital marketing. If you are interested in eventually working as a Digital Marketing Manager, consider an MBA after your bachelor’s degree.

While some ads specifically state a degree requirement, others don’t mention it at all. These employers are more interested in what tools applicants can use and what experience they have. You can get a job as a Digital Marketer with a certificate from a training program. Digital marketing bootcamps and certification programs take two to six months to complete, which is much less than four years for a bachelor’s degree. These classes cover SEO and web optimization, data analytics, paid and unpaid advertising, social media marketing, as well as content and email marketing. You can choose to attend college to begin a career in digital marketing, but it is possible to get hired without one.

Read more about if you need a degree to become a Digital Marketer.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.

Key Takeaways

• Digital Marketers use the internet to promote goods and services.
• Digital Marketer is a good career for people who like
• Technology
• Working with data
• Interacting with people
• Multitasking
• Using your creativity
• Problem-solving
• You can receive comprehensive training to become a Digital Marketer through an in-person or live online course with Noble Desktop.