Is Digital Marketing a Good Career?

If you are looking for a career that is in high demand, pays well, and gives you plenty of room for growth, digital marketing is a good choice. Many businesses hire Digital Marketers worldwide, so you can choose a location and industry you like. Digital marketing is also constantly changing, so if you are the kind of person who thrives on learning new things, digital marketing will give you the opportunity to build a satisfying career.

What is a Digital Marketer?

Over half the world’s population uses the internet, and businesses have noticed. Most companies and organizations have a website and use digital marketing to reach potential customers or clients. Digital Marketers use social media platforms, website content, email campaigns, paid and unpaid advertising, and video marketing to promote goods and services to a target audience.

Digital Marketers use data analytics to identify an audience likely to be interested in the products or services they sell. Next, they create a detailed description of that audience, focusing on the pain points and problems the product will solve. Then, Digital Marketers set Key Performance Indicators (KPIs) to measure the marketing campaign's performance. Common KPIs are sales goals or increasing traffic to a website.

After setting goals and determining strategy, Digital Marketers create high-quality content to engage the audience and place it near the top of search engine pages. After posting the content on social media, Digital Marketers use tools like Google Analytics, SEMRush, or Moz to analyze its performance. Digital Marketers also interact with followers on social media in the company’s brand voice. 

Some Digital Marketers work for agencies and take care of many accounts, while others work for one company. Some are employed in-house, while others work remotely. Digital Marketers in agencies and larger companies often work as part of a team. They may only be responsible for one part of the workload, such as content marketing, SEO, or data analytics. Many people start their careers as freelance Digital Marketers working at home by themselves or in small startups.

Read more about what a Digital Marketer does.

Digital Marketer Salary and Job Outlook

Digital Marketer is a career that pays well and is expected to grow in the future. The employment site Indeed.com reports an average yearly base salary of $57,000 for Digital Marketers working in the U.S. This is based on voluntary responses to their survey. Also, salaries vary depending on location.

As more and more businesses launch websites, apps, and online stores, more digital marketing jobs are created. The U.S. Bureau of Labor Statistics Occupational Outlook Handbook lists Digital Marketer as one of the jobs expected to grow by 10% in the next decade. The average rate of growth for most professions is 5%.

Read more about Digital Marketer salaries and the job outlook for a Digital Marketer.

What Makes Digital Marketing a Good Career?

What makes Digital Marketer a good career depends on your priorities. Most people are looking for a career where they can earn a good salary and have some job security. Some are interested in using their creativity, specializing in a particular area, acquiring new skills, and have the opportunity to advance. 

Competitive Salary

Many people choose a career based on the salary they will earn, and Digital Marketer scores well in this category. The employment website Indeed.com reports an average base salary of $58,000 a year for Digital Marketers. This is based on a voluntary survey with over 6,000 respondents. The median salary for all jobs in the United States is $53,000, so Digital Marketing pays fairly well. Also, you can earn more as you gain more experience or move to a part of the country where salaries are higher.

Growing Demand

Another reason digital marketing is a good career is that demand is growing. The business social media platform LinkedIn.com lists Digital Marketer as one of the top ten in-demand jobs in the world with 860,000 job openings for Social Media Marketers, SEO Specialists, Data Analysts, and more. Also, as more and more industries go digital, this demand is expected to continue to rise.

Creative Opportunities

Digital marketing requires creativity, whether it is in content creation, problem-solving, or strategizing. If you are looking for an opportunity to use your creative abilities, Digital Marketer is probably a good career choice for you. If creativity is really important, you may be able to work into a job as a Creative Director.

Many Specializations

When you choose a career as a Digital Marketer, you can find jobs that allow you to do all of the parts of digital marketing, including social media marketing, data analytics, content marketing, strategizing, and more. Small companies often hire Digital Marketers to plan and run the campaigns on their own. Larger firms tend to hire multiple people who specialize in different aspects of digital marketing, so there are many opportunities to develop a preference into a specialization. 

Builds Skills

Another good reason to pursue a career in digital marketing is the opportunity to build your skill set. After mastering analytics tools, you might decide to explore data science, or you might decide to branch off into website development.

Chance for Advancement

Finally, there are many opportunities for advancement in digital marketing. As you gain experience, you can move up to a role as a Senior Marketer or a Digital Marketing Manager. You can also end up as a Creative Director or Marketing Executive.

Career Paths Related to Digital Marketer

Digital Marketers use software tools, work with data, understand how websites work, create content, and understand user behavior. These skills are also helpful in other jobs, such as the ones described below.

Digital Marketing Data Analyst

Digital Marketing Data Analysts focus on data collection and analysis to create visualizations and insights that assist with developing campaign strategies. They use tools like Google Analytics and SEMrush and often work for larger companies as part of a digital marketing team. 

Website Optimization/SEO Specialist

Website Optimization/SEO Specialists are in charge of search engine optimization (SEO). They find the best keywords to drive traffic to a website. They also do audits to make sure the website is up-to-date and performs well. 

Social Media Manager

Social Media Managers are in charge of a company’s social media accounts. They need to understand the differences between social media platforms like Facebook. Instagram, TikTok, and plan for posts and content that work well on those platforms. They also need to use data to choose the best platforms for their target audience and keep an eye on how that content performs. Social Media Managers also interact with followers and are essentially the voice of a company or brand on that platform.

Content Manager

A Content Manager oversees the content for a campaign. They either create or acquire content from writers, photographers, and video artists and then decide the best places to post the content. Content Managers also create a publishing schedule and use tools like Hootsuite to schedule publications.

UX/UI Designer

UX/UI Designers study user behavior, assess their needs, and design websites and mobile applications to help users do what they need to do. UX/UI Designers use many of the same skills as Digital Marketers, although their focus is more on design than marketing.

Web Developer

Web Developers use coding languages to create the websites that Digital Marketers use. Front End Developers work on the appearance of a website, while Back End Developers focus on how a website works, and Full Stack Developers can do both.

Read more about other career paths related to Digital Marketer careers.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.

Key Takeaways

• Digital Marketers use the internet to promote goods and services.
• Digital Marketer is a good career for people who are looking for
• A good salary
• Job security
• The ability to use their creativity,
• The opportunity to specialize in a particular area, 
• A chance to acquire new skills
• The opportunity to advance. 
• You can receive comprehensive training to become a Digital Marketer through an in-person or live online course with Noble Desktop.