Digital Marketer Portfolio Website Guide & Tips

Before you begin your search for your first Digital Marketer job, you will need to put together a portfolio of your work. Your digital portfolio will be a professional-looking website showcasing projects you have done that you can show to prospective employers. Here are some tips on how to put together a great portfolio to land your first job!

What Is a Digital Marketer Portfolio?

Your Digital Marketer portfolio is a collection of screen shots and documents from digital marketing projects you have worked on. Your portfolio is a website with several pages, including a home page with a general introduction of who you are, a resume page, and pages for each project. You will link to your portfolio in your LinkedIn profile, cover letters, and on any application, you fill out. This is your “calling card” to introduce your work and your skill set to future employers or clients.

How to Build Digital Marketer Portfolio Projects

A Digital Marketer portfolio website has several parts, and those will depend upon your digital marketing focus, but there are some pages that all portfolios need. The home page is where people usually enter your website, so mak sure that it grabs attention. Your home page should include an introduction and be easy to navigate. Add a professional-looking photo or video to your home page and make your descriptions engaging. Your design should be clear and attractive. You should include calls to action to encourage visitors to reach out to you for digital marketing work. 

After the introduction, you will need a page for your resume and contact information. You can also include references with a brief description of your relationship and their current contact information. The next section of your portfolio is an ‘about’ page. This is where you can tell your story and show employers why they should hire you. Focus on your experience, either on the job or in training. If you have testimonials from former clients or employers, include some here.

The final section is a showcase of your work. It’s a good idea to put each project on its own page. 

Some digital marketing certification courses include classes on portfolio creation to help you collect examples of your work to add to your portfolio. These courses also include 1-on-1 career mentorship and job search materials review. The opportunity to ask trusted teachers or professionals for feedback and help goes a long way to building confidence and ensuring that you are presenting the right materials in your portfolio in an effective way. If you need to brush up on some areas of digital marketing, consider signing up for a certificate course like Noble Desktop’s Digital Marketing Certificate or Social Media Marketing Certificate. Noble’s certificate programs also include a digital certificate of completion that you can post on your LinkedIn profile.

Choosing Digital Marketer Portfolio Pieces

When choosing material for your Digital Marketer portfolio, show a tangible product, for example screenshots of websites, social media posts from a campaign, videos, or emails. Include descriptions of what the item is and the campaign it is from. Explain your role and also give credit to other members of the team you worked with. Include analytics to show your skill in using them and to provide evidence of the outcome of your work. Get client permission before including examples in your portfolio.

If you are new to digital marketing and searching for your first job, include personal projects and your social media profiles. Be sure to go over your social media accounts and remove anything that some people might find offensive or unprofessional. You can start a passion project to demonstrate what you can do as a Digital Marketer and use material from the project in your portfolio. Another place to get portfolio material is during a training program. Some courses use assignments designed to give you examples for your portfolio. You can also get help putting your materials together and feedback from mentors.

Choosing a Digital Marketer Portfolio Website

You have two choices when setting up a Digital Marketer portfolio. You can use a prebuilt portfolio website. These are easy to set up and update, but you may have limited design options. You can also create your own portfolio website, which showcases your digital and design skills. You can use a free site or choose a host where you can pay to have your own professional domain name. Pick a name that is professional, easy to remember, and simple to spell. Some options for easy website builders are:

• Squarespace
• Wix
• Hubspot
• Canva

If you want complete control of your portfolio website, the most popular option is WordPress. You can choose from many premade templates and plugins, so there is no need to learn to code, but you still build a website that you control and can update easily.

Building a Digital Marketer Portfolio Website

When putting together your Digital Marketer portfolio, be sure to choose your best work. You want work with good results that tells a story about what you have learned. Your portfolio should reflect your process and talent as a Digital Marketer as well as your particular focus or niche. 

Organize the content of your website according to your priorities and the jobs you are interested in. If your write a popular blog, add clear links to your content. If social media is your specialty, include examples of campaigns you designed and their outcomes. 

Polishing a Digital Marketer Portfolio Website

Remember to highlight your best work when you create your portfolio. You will get farther with three really good projects than with seven mediocre examples. Be sure to use good quality images to make a good impression. 

You also need to include contact information in several places. Don’t make recruiters and potential clients go searching for how to reach you. Consider putting a Contact Me section across the bottom of every page. Include an email address, phone number, and links to social media accounts.

Optimize your portfolio so that it will be found by search engines. Include relevant keywords and connect your site to Google Analytics. This way you can see if you are getting traffic and change your keywords to improve your ranking.

It’s important to keep your portfolio up to date with examples of your latest work. Ideally, you should update it whenever you complete a new project, but make an effort to visit your portfolio every few months to make sure that everything is working the way it should. Broken links are frustrating and negatively affect your website optimization.

Learn the Skills to Become a Digital Marketer at Noble Desktop

Noble Desktop offers many digital marketing courses that teach skills to help you switch to a career in digital marketing. Small class sizes and expert instructors help you learn digital marketing in in-person or live online classes. Plus, you can take a course over again for free at any time during the following year. 

Noble Desktop offers many bootcamps in digital marketing like Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. You can also choose the Digital Marketing Certificate or a Social Media Marketing Certificate course. Other Noble Desktop resources that can help prepare for a career in digital marketing include the digital marketing blog with valuable articles about social media marketing, SEO, and other essential tools for digital marketers.