How to Learn Facebook Marketing

As the most popular social media site in the world, Facebook can help you promote a brand and drive sales. You can pursue both earned and paid advertising on the site, so it is definitely worth checking out. The number of options for learning Facebook marketing might be overwhelming at first glance. There are books, video tutorials, classes, and more to choose from; it all depends on your learning style and personal preferences. 

Here, we’ll discuss the various methods of learning Facebook marketing so you can decide how you’d like to get started.

What is Facebook Marketing?

Facebook is a free social media website that is part of Meta Platforms. Facebook boasts nearly 3 billion global users and is the most popular social network in the world. Facebook users interact with each other by sharing photos, memes, text-based notes, and videos. With Facebook marketing, you can identify and connect with a target audience by posting high-quality content to promote a brand or product. Facebook’s analytical tools can tell you how your campaign is doing so you know if you are reaching your goals. 

Anyone can use Facebook with no costs or fees. Business accounts are free, but many businesses choose to pay for Facebook Ads instead of relying only on organic interactions with followers. Organic results don’t cost you anything, but they can take a long time to show an effect, whereas paid ads can quickly increase sales.

Read more about what Facebook marketing is and why you should learn it.

What Can You Do with Facebook Marketing?

When you sign up for a Facebook business account, you can use free analytical tools to tap into information from almost 3 billion users to determine your target audience. Once you know who you are trying to reach, set some goals for what you want to do on Facebook, and devise a plan for posting content.

You have many choices as to the type of content you post, including text, photos, videos, links, stories, and pinned posts. Other ways to engage with your audience include Facebook Live gatherings, watch parties, job listings, Messenger and chatbots, raising money for charities, Facebook Q&A, and groups. 

Facebook also has analytical tools through the Facebook Business Insights Suite. This can help you create paid targeted ads through Facebook Ads, or you can use the free Facebook Pixel tool to gather data to use down the road if you decide to run paid ads later.

In-Person Facebook Marketing Training

When it comes to acquiring new skills, some people prefer in-person classes over online instruction. If having a live instructor and classmates in the same room is familiar, this would be a good option for you to learn Facebook marketing. You can ask the instructor questions, get help when needed, and network with other students in an in-person class. There are also some drawbacks to in-person classes. You need to travel to class and find parking, which costs money, and sometimes the class is scheduled at a time you can’t attend.

Noble Desktop offers a Facebook Marketing Bootcamp in person in New York City from their campus in Midtown Manhattan. Students use state-of-the-art classroom computers for exercises, and the instructor is in the room. Ledet Training also has a class called Social Media Marketing with Facebook and Twitter, and Certstaffix Training offers Facebook Advertising, a one-day course focusing on Facebook Ads.

Live Online Facebook Marketing Training

Live online training classes are becoming a popular method for learning Facebook marketing. You can take live online classes from anywhere in the world with a set-up similar to in-person instruction. A real-time, remote instructor can answer questions and share your screen to show you how to do things. You get the same level of attention as in in-person classes. When you complete the course, you will receive a verified digital certificate of completion licensed by the New York State Department of Education. 

Noble Desktop offers a live online version of Facebook Marketing Bootcamp that runs concurrently with an in-person session. This course covers how to set up a Facebook business account, drive engagement, audience targeting, conversion tracking, and analytics. You will learn the skills you need to advertise successfully on Facebook. This program also includes a free retake option so you can come back within a year to refresh the material. You can also choose live online sessions of Ledet Training’s Social Media Marketing with Facebook and Twitter and Certstaffix Training’s Facebook Advertising class.

Free Online Courses & Tutorials

If you are not ready to tackle an entire course, you can start learning Facebook marketing online for free. Free courses can introduce you to the basics of Facebook marketing to help you decide if you want to go further. Try Noble Desktop’s Intro to Facebook Marketing to get started. 

Another free option is Meta’s Blueprint Courses. This is a collection of free classes on different Facebook marketing topics like attracting an audience, building relationships with followers, improving strategy, getting started with paid advertising, and other selections. HubSpot also has a Beginner’s Guide to Using Facebook and a How to Run Facebook Ads class.

Read about more free Facebook marketing videos and online tutorials.

On-Demand Facebook Marketing Classes

Another possibility is to learn through on-demand Facebook marketing classes. These are self-paced video sessions you can find online. You can watch the videos when you have time and go back and review information if you need to. Unfortunately, you don’t have a live instructor to answer questions. 

Skillshare, Udemy, and Coursera have classes on Facebook marketing and using Facebook Ads. Other options for online Facebook marketing classes include Facebook Ads and Facebook Marketing from Coursenvy, and LinkedIn Learning offers many classes at the introductory and advanced levels on Facebook marketing and Facebook Ads.

Which Learning Method is Right for Me?

With so many different resources available to help beginners learn Facebook marketing, you might be unsure about which one is best for you. Everyone has different learning styles and preferences, and you can experiment with multiple tools to see which one feels right for you. One of the great things about directing your own learning is that you get to pick which combination of tools you prefer; you don’t have to stick with what a teacher chooses.

It’s also essential to consider your current schedule before selecting a learning method. If you have a lot of responsibilities like a full-time job or family commitments, you may not be able to devote time to a structured course that requires you to attend at the same time every day. In this case, a self-paced class or video tutorials may be better since you can access them when your schedule allows. On the other hand, those with a more flexible schedule may prefer a structured course offered in-person or live online. 

Why Learn Facebook Marketing?

With almost three billion users, the primary advantage of learning Facebook marketing is the size of the potential audience. Facebook provides free analytical tools to allow you to narrow your target audience and reach the kind of users most likely to connect with your product or service. 

Facebook marketing also provides an opportunity to build an organic reach for your product or brand without paying for advertising. Facebook generates revenue from paid advertising and doesn’t charge users, so all you put into your Facebook campaigns is effort. If you have identified your audience correctly and keep up a steady engagement, you can build a lot of support without spending any money. However, as they grow, most businesses eventually pay for ads through Facebook Ads.

Read more about why you should learn Facebook marketing. 

Level of Difficulty, Prerequisites, & Cost 

If you like spending time on social media and enjoy using your creativity, Facebook marketing will not be difficult to learn. How difficult or easy it is to learn Facebook marketing depends on how motivated you are and how much time you have to study. Does multitasking come easily to you? Do you enjoy keeping track of data? Is creating content for Facebook followers more fun than working? If these statements resonate with you, it probably won’t be difficult for you to learn Facebook marketing and change careers, especially if you sign up for a certificate course.

There aren’t any prerequisites you will need to know before learning Facebook marketing, although a few skills can make it easier. Comfort with technology and working with numbers will make it easier for you to pick up Facebook marketing analytics tools. Good communication skills and familiarity with social media interactions are a plus, too. 

It is free to open a Facebook account and use the tools that Meta provides. There is an associated cost if you run Facebook Ads, but you can set a cap on spending to stay within your budget. The only other cost for learning Facebook marketing is tuition if you choose to sign up for a class.

Read about how difficult it is to learn Facebook marketing.

Learn Facebook Marketing with Hands-on Training at Noble Desktop

You can learn Facebook marketing with classes from Noble Desktop. For a solid introduction to Facebook marketing, sign up for the Facebook Marketing Bootcamp. This course will help you switch to a career in the industry. Classes are small, and instructors are experienced with social media marketing. You can retake the course for free up to a year after you first take it. You can attend in-person classes at Noble Desktop’s New York City location or attend live online from anywhere in the world.

For a deeper dive, try Noble Desktop’s Social Media Marketing Certificate. With this class, you can master successful social media marketing tools and techniques across platforms. You will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Email Marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Other Noble Desktop resources that can help prepare for a career in Facebook marketing include its digital marketing blog, which has detailed articles about social media marketing, SEO, and other essential tools for digital marketers. Further resources include Noble’s seminar entitled Intro to Facebook Marketing.

Key Insights

• Facebook marketing lets you identify a target audience, set goals, and build relationships with your audience through engagement.
• You can grow your following through free, organic engagement or through paid advertising.
• It doesn’t cost anything to use Facebook, but many businesses choose to run paid ads.
• Learning Facebook is free, but there is a cost if you sign up for a class.
• You can receive comprehensive Facebook marketing training through an in-person or live online course with Noble Desktop.