Coursenvy

After studying this course, novice social media marketing students will understand how to use the major social media platforms for marketing their business. The course focuses on creating effective ads for 10 different platforms, including Facebook, Instagram, Twitter, YouTube, Google My Business, TikTok, and others. Students also learn to use social media management tools for producitivity, Google Ads to drive search traffic, and SEO to get clicks on their website. Students who finish the course earn a certificate of completion.

Through this course, students learn to use Facebook social media marketing to promote their business. The class introduces students to sales funnels and guides students step-by-step through setting up a Facebook business page, considering Facebook audiences, and tracking and optimizing user interactions with analytics reports. Students also spend significant time on the different kinds of Facebook ads and how to create them effecitvely. Before they finish the course with a certificate of completion, students additionally learn about opening Facebook shops and creating engaging content for their business Facebook page.

Newcomers to email marketing can take this short course to learn how to integrate Mailchimp into their business marketing strategy. The class starts with an overview of email marketing before digging into Mailchimp features for audiences and segmentation, campaigns and automations, A/B testing and lead generation, as well as the nuts and bolts of choosing a subject line and developing email content. Then, students learn about Mailchimp analytics features, as they become familiar with reading reports and understanding what drives subscribers to open emails. Students can use the provided resources for extra practice before earning their certificate of completion.