In today's digital age, social media has become integral to any successful marketing strategy. However, there are other skills required to run a successful campaign. Learning the basics of social media marketing will likely necessitate learning additional skills as well. Doing so will help you make more informed decisions about what you want to learn, and it will help you decide whether or not learning a specific skill is the right decision for you. You will also learn what kind of skills you may want to learn to complement your training later. 

Read on to learn more about related social media marketing training options, such as search engine optimization, data analytics, and content management.

What is Social Media Marketing?

Social media marketing uses platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. Nearly 4.5 billion people use social media, making social media marketing a smart choice to help drive traffic, build a brand, and gain revenue. A solid social media marketing campaign consists of several steps. They include activities like deciding what type of content will attract your audience, regularly publishing content to maintain consistency, monitoring changes in the market, and analyzing data from social media channels so you understand what is working.

Read more about what social media marketing is and why you should learn it. 

What Can You Do with Social Media Marketing Skills?

Social media marketing is a powerful way to get the word out about your product or message, and you can do it for free. It doesn’t cost anything to open accounts on social media platforms, and many of the tools you need are free to use or have a free version. Analytical tools allow you to identify a target audience and tailor your message to them. Engagement tools let you interact with potential customers, get important feedback, see what your competitors are doing, and change your campaign as you need to. Social media marketing allows you to pinpoint your audience and advertise just to them.

Skills Related to Social Media Marketing

Achieving success in social media marketing requires more than simply posting engaging content and responding to comments from your audience. To truly make the most of your efforts, it is important to complement them with other skills, such as data analytics and search engine optimization. Below, we’ll explore how these can help enhance your career and maximize your marketing campaigns.

Search Engine Optimization 

Search engine optimization (SEO) is the collection of strategies that optimize a website to improve its ranking and visibility in search engine results. SEO aims to increase the organic traffic to a website, leading to more leads and brand awareness. Marketing on social media can help improve a website's SEO by providing backlinks and driving referral traffic. Social media content can also appear in search results and help increase a brand's online presence. By integrating SEO tactics into their social media marketing strategies, businesses can improve their overall visibility and connect with a wider audience. 

Noble’s SEO Bootcamp is geared towards beginners looking to learn the basics of this essential marketing skill. Participants will learn keyword research techniques, as well as gain an understanding of how websites are ranked on search engines. This course also includes a free 30-day trial of Semrush, one of today’s top SEO research tools. 

Digital Marketing

You might see the term “digital marketing” and wonder how it differs from social media marketing. Digital marketing describes the use of all available online channels to promote a business, product, or service. This includes social media, but it also encompasses things like email marketing, blogs, and paid advertising on websites and mobile apps. Understanding how social media interacts with these other avenues is crucial to ensuring your marketing campaigns have as wide a reach as possible. 

The Digital Marketing Certificate through Noble Desktop provides thorough instruction on marketing across several digital channels. The course covers best practices for marketing on today’s most popular social media platforms, including Instagram, Facebook, and TikTok, and how to determine which channels are best suited for which types of content. Students will also learn the fundamentals of SEO, Google Ads, and email marketing. The course culminates in creating an industry portfolio, including many of the projects students complete throughout the program. 

Data Analytics

Data analytics refers to the process of collecting, analyzing, and interpreting sets of data to identify patterns and make more intelligent business decisions. Data analytics plays a pivotal role in the context of social media marketing. It helps businesses understand audience behavior, engagement rates, and overall campaign performance. By analyzing metrics such as engagement and conversion rates, marketers can learn which content resonates best with their target audience and which campaigns generate the highest return on investment. Data analytics can also help social media marketers identify key influencers and track sentiment about their brands. 

Noble Desktop teaches a comprehensive Data Analytics Certificate course. Here, students learn to use some of the most common tools of the industry, including Excel for data analytics, Python, machine learning, and Tableau for data visualization. Students will also learn to use Structured Query Language (SQL) to interact with databases. By the end of this program, participants will be able to conduct thoughtful analyses of various data sets. 

Content Marketing 

Content marketing is similar to social media marketing but more narrowly focused. It focuses primarily on copywriting, as opposed to videos and other graphics that you might see on social media. Some examples of content include long-form blogs, how-to guides, eBooks, and newsletters. The main goal of content marketing is to consistently provide your audience with valuable information, showing them that you are knowledgeable, trustworthy, and, therefore, worthy of their time and money.

Noble’s Social Media Content Marketing: Blogs & Twitter class provides a brief exploration of developing high-quality content for social media. During the course, participants will learn about creating and sharing blog posts and how to strategize specifically for Twitter. Students will also complete hands-on projects designed to teach them how to set appropriate goals and which metrics to analyze when measuring the success of the content they create. 

Learn Social Media Marketing Skills with Noble Desktop

Noble Desktop’s social media marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year. In the Social Media Marketing Certificate, you will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Further resources include Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.

Key Takeaways

• Social media marketing uses platforms like Facebook, Twitter, and Instagram to promote a business and interact with an audience.
• Learning skills complementary to social media marketing will improve your ability to launch a successful campaign.
• Digital marketing encompasses social media, but it also includes marketing anywhere online, like emails and popup ads. 
• Other skills like SEO and content management will help further your understanding of using digital channels to promote a brand.
• Data analytics is essential for effective social media marketing, providing insights that enable marketers to optimize their strategies and drive better results.
• You can receive comprehensive training in social media marketing at Noble Desktop, where classes are available both online and in person.