Explore the vast array of social media marketing classes and career opportunities across major metropolitan areas, from New York to Los Angeles. Learn about the thriving social media marketing industry, the potential salaries for various positions, and the effectiveness of social media marketing campaigns.
Key Insights
- Social media marketing utilizes platforms like Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to engage a target audience, with nearly 4.5 billion people using social media globally.
- Social media marketing skills can be used to drive traffic, build a brand, and gain revenue for businesses of all sizes and across various industries.
- Major cities like New York, Chicago, and Los Angeles offer extensive career opportunities and high salaries for professionals with social media marketing skills, with average salaries ranging from $70,000 to $90,000 annually.
- Noble Desktop provides a variety of social media marketing courses, including the Social Media Marketing Certificate, which offers comprehensive training in strategy development, content creation, brand building, analytics, and conversion optimization.
- Online social media marketing courses offer flexibility and real-time support for students located outside of major metropolitan areas.
- Specific courses offered by a variety of institutions focus on individual platforms like Facebook, Instagram, LinkedIn, and YouTube, allowing students to specialize their skills according to their professional goals.
Students interested in professional social media marketing training will find that almost all training facilities are located in major metropolitan areas. Since these areas are also where many of the highest-paying jobs are located, it makes sense that students looking for a career change may consider looking at the cities that offer the most robust training options for aspiring marketing professionals.
What is Social Media Marketing?
Social media marketing uses platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. Nearly 4.5 billion people use social media, making social media marketing a smart choice to help drive traffic, build a brand, and gain revenue. A solid social media marketing campaign consists of several steps. They include activities like deciding what type of content will attract your audience, regularly publishing content to maintain consistency, monitoring changes in the market, and analyzing data from social media channels so you understand what is working.
Read more about what social media marketing is and why you should learn it.
What Can You Do with Social Media Marketing Skills?
Social media marketing is a powerful way to get the word out about your product or message, and you can do it for free. It doesn’t cost anything to open accounts on social media platforms, and many of the tools you need are free to use or have a free version. Analytical tools allow you to identify a target audience and tailor your message to them. Engagement tools let you interact with potential customers, get important feedback, see what your competitors are doing, and change your campaign as you need to. Social media marketing allows you to pinpoint your audience and advertise just to them.
New York, NY
New York City is a great place for marketing professionals to live due to the vast array of local businesses and high salaries. Global companies like American Express, NBC, and Pepsi are headquartered in the city, providing plenty of opportunities for professionals to collaborate with industry experts. Indeed reports careers requiring social media marketing skills pay around $70,000 a year. In addition to career opportunities, residents can also enjoy a wide range of cultural activities in the city, such as visiting various art and science museums, attending Broadway shows, and indulging in the local food scene. New York City offers a dynamic lifestyle perfect for those who are passionate about their careers and personal lives.
Noble Desktop is a coding and design school that offers numerous social media marketing courses in New York City. Some of its most notable classes in this field include multiple marketing bootcamps and a more extensive Social Media Marketing Certificate. All of Noble’s in-person students can access their cutting-edge shared computer labs, as well as complimentary coffee and study lounges. Additional courses are available at BrainStation and Certstaffix Training.
Chicago, IL
With a robust economy and diverse industries, including finance, healthcare, and technology, Chicago offers many career growth and development options. The city's average salaries for marketing professionals are highly competitive, with professionals earning an average of $70,000 to $90,000 annually. Chicago's rich cultural scene also provides ample opportunities for residents to enjoy various activities, including world-class museums, music venues, and theater productions. From exploring the iconic architecture and delicious cuisine to attending professional networking events, marketing professionals in Chicago have plenty of options for career and personal growth.
Social media marketing courses in Chicago include several classes through Certstaffix Training, a school where instructors teach remotely, but students can attend in person at their fully-equipped computer labs. Some courses include Facebook Advertising and YouTube for Business. For additional options, students can also check out social media marketing classes through Ledet Training and CTS Training.
Dallas, Texas
Dallas offers both a thriving business scene and a growing tech industry. The city is home to several notable companies, including AT&T, Southwest Airlines, and Texas Instruments, all of which have a strong online presence and invest heavily in digital marketing. Dallas also boasts a highly robust startup scene, with many new businesses emerging in fields like ecommerce and software development, which rely heavily on social media marketing to reach their audiences. The average salary for marketing professionals in Dallas is around $63,000 per year, which is slightly above the national average. Dallas is also home to several other industries, including healthcare, finance, and retail, all requiring social media marketing expertise.
Dallas residents can find social media marketing classes near them at Certstaffix Training. Its programming includes Instagram for Business, LinkedIn for Business, and Twitter for Business. You can select the course that corresponds with the platform that best aligns with your professional goals. While remote instructors teach these classes, students can gather together at one of their local computer labs and support each other through the learning process.
Houston, Texas
Houston is an excellent city for social media marketing professionals because it has a robust business scene and a diverse economy. The city is home to several notable companies, including Chevron, Phillips 66, and Sysco, all of which have a strong online presence and invest heavily in digital marketing. Houston also has a thriving healthcare industry, which relies heavily on social media to connect with patients and promote services. The average salary for social media marketing professionals in Houston is around $57,000 per year, which is slightly below the national average. However, the cost of living in Houston is also lower than in many other major cities, making it an attractive place to work for those looking to stretch their dollars.
Houston offers a few social media marketing courses to choose from. One class, Social Media Marketing, is available through the Bauer College of Business. In this introductory program, students learn marketing strategies for today’s most popular platforms, as well as analytical practices to assess how well their campaigns are doing. Learners can find additional opportunities through Ledet Training and Certstaffix Training.
Los Angeles, California
Known as the world's entertainment capital, LA is home to major players in the media, film, and music industries, providing ample opportunities for marketing professionals to build their careers. The city's average salaries for marketing professionals are also highly competitive, with professionals earning an average of $65,000 to $85,000 annually. Beyond the work scene, LA offers a diverse array of cultural activities, including world-renowned museums, art galleries, and music venues. From hiking in the Hollywood Hills to exploring the city's diverse food scene, there is always plenty of things to do and see in LA. With a bustling startup community and numerous networking opportunities, marketing professionals in LA are well-positioned to thrive professionally and personally.
Social media marketing classes in Los Angeles are available through a few providers. UCLA Extension has an extended Social Media Marketing program lasting several weeks. headTrix Inc. offers a Social Media Marketing Level 1 and Level 2 course as well. Students without marketing experience can select the level one course, while more advanced students will feel more at home in the level two program. Additional classes are available at Certstaffix Training.
Washington, D.C.
As the political and cultural hub of the United States, Washington DC is home to several notable organizations, including government agencies, think tanks, and advocacy groups, all of which have a strong online presence and invest heavily in digital marketing. Additionally, Washington, D.C. has a thriving startup scene, with many new businesses emerging in social entrepreneurship and education, which rely heavily on social media marketing to reach their audiences. The average salary for social media marketing professionals in Washington, D.C. is around $71,000 per year, higher than the national average. In addition to government and advocacy organizations, Washington, D.C. is home to several other industries, including healthcare, finance, and technology, all requiring social media marketing expertise.
Social media marketing courses in Washington, D.C. include a Social Media Marketing with Facebook and Twitter class at Ledet Training. This beginner-friendly program teaches best practices for driving traffic and increasing brand awareness on these two platforms. Other classes are offered at Certstaffix Training.
Seattle, Washington
Seattle is home to several prominent technology companies, including Amazon, Microsoft, and Google, all of which hire many marketing professionals to maintain a strong digital presence. The city also has many new businesses emerging in fields such as ecommerce and software development, which rely heavily on social media marketing to reach their audiences. The average salary for social media marketing professionals in Seattle is around $75,000 per year, which is higher than the national average. Outside of professional opportunities, Seattle is also home to a thriving arts and culture scene, with numerous museums, theaters, and art galleries to explore. With so much natural beauty in the surrounding area, Seattle is also a great place for outdoor enthusiasts to settle down.
Seattle offers several social media marketing courses. Sonic Training offers a Social Media Marketing Fundamentals course at their Seattle campus. This program teaches students how to use data from each platform to create more effective marketing campaigns. It also includes a free retake within six months and a workbook that students can reference after completing the course. Other social media marketing classes in Seattle can be found at Certataffix Training.
Minneapolis, Minnesota
Minneapolis has a thriving business scene and a growing tech industry that may entice marketing professionals to live in this city. It’s home to several notable companies, such as Target, Best Buy, and General Mills, all of which have a strong online presence and invest heavily in digital marketing. Additionally, Minneapolis is home to many successful startups and small businesses, providing ample opportunities for social media marketers to make an impact. Social media managers in Minneapolis earn around $57,000 per year. This salary, combined with a lower-than-average cost of living, makes Minneapolis an attractive option for any marketing professional.
There are a few social media marketing classes available in Minneapolis, all through Certstaffix Training. Students who want to learn more about advertising with images and videos can enroll in the Instagram for Business course. The Twitter for Business course may be a better fit for those interested in making professional connections and collaborating with others.
Charlotte, North Carolina
As the second largest banking center in the US, Charlotte is home to several major financial institutions, a booming healthcare industry, and a growing technology sector. The city's average salaries for marketing professionals are also highly competitive, with professionals in the field earning an average of $60,000 to $80,000 per year. Charlotte also offers a variety of cultural activities, including museums, art galleries, and music venues. With a friendly and welcoming community, numerous professional networking events, and a reasonable cost of living, marketing professionals in Charlotte can enjoy a great work-life balance and ample opportunities for career growth.
Social media marketing courses in Charlotte are available through Certataffix Training. This school allows students to use its computer labs to attend class while instructors teach remotely from around the country. Some courses include YouTube for Business, Facebook Advertising, and Twitter for Business.
Denver, Colorado
Denver is a hub for various sectors, including technology, healthcare, tourism, and outdoor recreation, all of which require robust marketing strategies to thrive. Denver's startup scene presents exciting opportunities for marketing professionals to work with innovative, fast-paced companies. The city also boasts a strong networking community with many events and organizations, such as the Colorado American Marketing Association, offering opportunities for professionals to connect and grow their careers. Denver also has one of the highest employment rates in the nation, and incomes are also higher than the national average.
Denver offers multiple social media marketing classes, including Digital Workshop Center’s Social Media for Business class, a brief seminar covering strategies for building a brand on various platforms. This school also has a slightly longer Social Media Advertising course. Other courses can be found at Ledet Training and Certsaffix.
Learn Social Media Marketing Skills Online
All of the aforementioned cities provide plenty of solid options for in-person social media marketing training. However, students who live outside of these areas should be encouraged since there are several online courses available. These classes are structured very similarly to in-person ones. They take place in real-time, allowing students immediate support and feedback from their instructors.
You can explore your options for live online social media marketing courses using Noble Desktop Classes Near Me Tool.
Learn Social Media Marketing Skills with Noble Desktop
Noble Desktop’s social media marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year. In the Social Media Marketing Certificate, you will learn about strategy development, content creation, brand building, analytics, and conversion optimization.
Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Further resources include Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.
Related Social Media Marketing Resources
How to Learn Social Media Marketing
Master social media marketing with hands-on training. Social media marketing is a type of digital marketing that leverages social platforms such as Facebook, Instagram, YouTube, LinkedIn, TikTok, and Twitter for promotion.
- Social Media Marketing Certificate at Noble Desktop: live, instructor-led course available in NYC or live online
- Find Social Media Marketing Classes Near You: Search & compare dozens of available courses in-person
- Attend a social media marketing class live online (remote/virtual training) from anywhere
- Find & compare the best online social media marketing classes (on-demand) from the top providers and platforms
- Train your staff with corporate and onsite digital marketing training