Social Media Marketing Training for Veterans

Are you a veteran returning to civilian life or a member of a veteran’s family aiming to avail yourself of entitlements and benefits? This article aims to help you navigate your options for taking advantage of these services to enter a professional skills training program and learn the social media marketing skills you’ve always wanted to learn. 

Social media marketing is an increasingly in-demand and lucrative career path, and developing these skills can open up multiple job opportunities. It is also a powerful tool for networking and promoting oneself or one's business. For veterans transitioning back into civilian life, learning social media marketing skills can help them connect with their communities and share their unique experiences with a broader audience.

What is Social Media Marketing?

Social media marketing uses platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube, and TikTok to connect with a target audience. Nearly 4.5 billion people use social media, making social media marketing a smart choice to help drive traffic, build a brand, and gain revenue. A solid social media marketing campaign consists of several steps. They include activities like deciding what type of content will attract your audience, regularly publishing content to maintain consistency, monitoring changes in the market, and analyzing data from social media channels so you understand what is working.

Read more about what social media marketing is and why you should learn it. 

What Can You Do with Social Media Marketing Skills?

Social media marketing is a powerful way to get the word out about your product or message, and you can do it for free. It doesn’t cost anything to open accounts on social media platforms, and many of the tools you need are free to use or have a free version. Analytical tools allow you to identify a target audience and tailor your message to them. Engagement tools let you interact with potential customers, get important feedback, see what your competitors are doing, and change your campaign as you need to. Social media marketing allows you to pinpoint your audience and advertise just to them.

Support for Veterans

Formally known as the Servicemen's Readjustment Act of 1944, the GI Bill was signed into law by President Franklin D. Roosevelt and was designed to provide a range of benefits to returning World War II veterans. The bill provided funds for education and training, as well as low-interest loans for housing, businesses, and farms. It was an unprecedented piece of legislation that helped millions of veterans reintegrate into civilian life and build prosperous futures for themselves and their families. The GI Bill has been expanded and improved over the years, with new benefits added for veterans of later conflicts such as the Korean War, the Vietnam War, and the Gulf War.

The support provided through the GI Bill is often necessary for veterans because many of them face numerous challenges when returning to civilian life. For example, they may struggle to find employment, especially if they were injured or disabled during their service. They may also face financial difficulties, such as high debt levels or a lack of savings. The GI Bill aims to address these challenges by providing veterans with education and training to thrive in civilian careers and the financial resources they need to start businesses or purchase homes. 

Noble Desktop provides social media marketing classes for veterans residing in New York City and the surrounding area. Its Digital Marketing Certificate is a GI Bill-approved veteran training program. In this course, participants learn vital analytical skills and develop marketing campaigns for multiple social media platforms, like Instagram, Facebook, and TikTok. Some of the topics covered include email marketing, search engine optimization, and Google Ads. This certificate program also provides students with individual career counseling sessions with an expert instructor. Many students take advantage of these to practice interview skills and punch up their resumes. The tuition also includes a free retake within one year, so students can gain additional experience if they would like.

Why Learn Social Media Marketing

Learning social media marketing skills can have numerous benefits in today's digital age, where businesses increasingly rely on social media to engage with customers and promote their products and services. One significant benefit of acquiring these skills is that they can open up a wide range of career opportunities in various fields. Social media managers, digital marketing managers, content creators, brand managers, and digital strategists are some jobs requiring social media marketing skills.

Social media managers manage a company's social media accounts and create engaging content that promotes the brand's message. According to Indeed, the average salary for a social media manager in the United States is a little over $57,000 per year. Digital marketing managers, on the other hand, are in charge of a company's entire digital marketing strategy, including social media, email marketing, and search engine optimization. The Bureau of Labor Statistics reports that the average salary for digital marketing managers is approximately $135,000 per year. Brand managers are responsible for creating and implementing marketing strategies that promote a brand's message across various channels, including social media. The average annual salary for a brand manager is roughly $76,000.

Acquiring social media marketing skills can open up a range of career opportunities in several exciting industries. The demand for professionals with social media marketing skills is rising, and the average salaries for these positions are quite attractive. Learning social media marketing skills can enhance a veteran’s career prospects and help them stay ahead in the ever-evolving world of digital marketing.

Why Choose a Skills Bootcamp?

For many veterans, using the GI Bill to pay for a social media marketing bootcamp may be preferable to pursuing a traditional four-year degree. One reason for this is the potential return on investment. A marketing bootcamp can provide veterans with the skills they need to immediately start a career in a high-demand field with relatively low costs. In contrast, a four-year degree program typically requires significant financial investment and years of commitment before a veteran can apply those skills and earn a steady income.

Moreover, social media marketing bootcamps generally provide a great deal of targeted job-specific training, while a college degree covers a broad range of subjects. Bootcamps focus on providing hands-on experience and practical skills, which can be more applicable to a career in social media marketing than the theoretical knowledge often taught in a four-year program. Additionally, many marketing bootcamps partner with companies in the industry, allowing students to network and potentially secure a job upon completion of the program.

Veterans may also choose to enroll in a bootcamp because of these programs' flexibility. Unlike a degree at a traditional university, social media marketing bootcamps are much shorter, allowing veterans to complete their training in months instead of years. Many of these programs offer online or hybrid learning options, which can be particularly beneficial for veterans with other commitments, such as work or family, that make attending traditional classes difficult.

Learn Social Media Marketing at Noble Desktop

Noble Desktop’s social media marketing courses teach skills that can help you start a career in the industry. Classes are small, with expert instructors, and you can retake a course for free up to a year. In the Social Media Marketing Certificate, you will learn about strategy development, content creation, brand building, analytics, and conversion optimization. 

Noble Desktop also offers more detailed courses for those looking to hone their skills on specific channels, such as Facebook Marketing, email marketing, Social Media Content Marketing: Blogs & Twitter, and Video Marketing: TikTok & YouTube. Further resources include Noble’s seminar on YouTube entitled The Pillars of Digital Marketing Success.

Key Insights

• Social media marketing is the practice of using social media platforms to promote products or services to a target audience.
• It is common for veterans to receive support securing employment once their military service has ended. Provisions within the GI Bill allow them to learn marketable skills to compete in the workforce.
• A social media marketing bootcamp can teach veterans crucial skills that will quickly prepare them for an entry-level career. 
• Veterans looking to learn about social media marketing can receive high-quality training through Noble Desktop.