SEO Video Tutorials

Watching video tutorials online is a popular method of learning SEO. Research suggests that a majority of people are visual learners and retain more information by watching videos. One advantage of watching video tutorials is that you can review the information whenever you want. Another is that you can watch wherever you want, from home, work, or on your phone while you commute. This article will cover a range of videos, including what they teach and where to find them.

What is SEO?

Search Engine Optimization, or SEO, is a way to drive more traffic to your website and gain more customers. It depends upon content, technical website optimization, link building, and keyword research to ensure that your website appears near the top of a Google results page. A BrightEdge survey conducted in 2019 found that SEO is 1000% more effective at driving website traffic than organic methods like social media posts. Professionals who work with SEO are often called Website Optimization Specialists.

The primary goal of SEO is to build trust between your business and your users. You can do this through high-quality content, ensuring your website loads quickly in desktop and mobile versions, and optimizing your site for voice search. Another way to improve your rankings on search engine results pages (SERPs) is to create a “Google My Business” listing.

Read more about what SEO is and why you should learn it.

What Can You Do with SEO?

SEO is used to determine search engine success in three crucial ways: technical SEO, on-page SEO, and off-page SEO.

Technical SEO looks at a website's technical features and how they affect search engine rankings. These include the site structure, schema, and URL. The site needs to be easy to navigate with a clearly understood organization. Other aspects of technical SEO are website loading speed, mobile friendliness, voice optimization, and the XML sitemap.

The primary goal of on-page optimization is meeting the intent of the searcher/user with high-quality content. On-page content is essential and refers to everything that appears on a website, including text, keywords, images, tags, and internal links. Researching and choosing the best SEO keywords shows that the website has authority and is trustworthy.

Off-page SEO involves building links and strengthening social media engagement. Backlinks and social media help build authority and trust with search engines. Link building refers to finding reputable and relevant websites to link to your website or content. The more references to your content on other reliable sites, the better. Additionally, building out social media presence across various channels will further establish your internet presence and boost your SEO. You can use different analytical tools to track SEO and conversion rates.

Why Are Video Tutorials Helpful When Learning SEO?

If you are interested in learning more about SEO, video tutorials are a great way to get started. High-quality videos capture and hold an audience’s attention because they are quick and interactive. You can use videos to provide actual footage of a process in a step-by-step manner that the viewer can go back and repeat as often as they need to.

Studies show that 65 percent of people are visual learners, which means they retain information better when they see it rather than hearing it. While text is visual, the brain processes images 60,000 times faster, and making those images move increases retention. HubSpot reports that 90% of online shoppers prefer videos. Video tutorials are helpful for learning SEO and other digital marketing techniques for the same reasons that videos are successful in digital marketing.

Another advantage to watching video tutorials is that you can set your own schedule and watch when you have time. You can pull up a video on keyword research while you eat lunch, or learn about Google Analytics in the evening after you get home. You can go at your own speed and watch the video as many times as you need to in order to grasp the information.

Maybe the best thing about video tutorials on SEO is that there are so many free options available. If you are just beginning to explore SEO and wondering if being a Website Optimization Specialist might be a good career for you, watching free videos is a good way to find out before spending money on courses.

Types of SEO Videos

There are many SEO videos available on the internet. You can find free tutorials, personal experience vlogs, and paid classes on video. Noble Desktop has two helpful free videos on YouTube. The Pillars of Digital Marketing is an overview of different types of digital marketing strategies including SEO. Dominate Local Search with Google My Business covers what GMB is, how to set up a profile, and where to get help if you need it.

Read about more free SEO videos and online tutorials.

Why Learn SEO?

If you are an entrepreneur or own a small business, learning SEO can be the difference between success and failure. Optimizing your website will rank it higher on Google and other search engines, which will help your target audience find your content and lead to sales. Another reason to learn SEO is to control how your brand is viewed online. When your business appears higher in search results, that adds to your brand’s reputation and credibility. If your content appears near the top of the page, other businesses will link to your blog posts and increase the number of visitors to your site.

Becoming a Website Optimization/SEO Specialist is also a great career move. All businesses with an online presence need SEO to enhance their virtual reach, even in industries you might not expect, like healthcare, construction, or education. There are plenty of careers across the country for those with a background in SEO. In the United States, Web Optimization Specialists earn an average yearly salary of about $64,000—though that number will differ depending on location. The US Bureau of Labor and Statistics doesn’t list Web Optimization Specialists separate from Marketing Analysts. Still, that field is expected to grow by 22% in the next ten years, which is a much higher level of growth than other fields.

Read more about why you should learn SEO.

How Difficult is It to Learn SEO?

SEO is not necessarily hard to learn, but it does take time, effort, and persistence. If you are just starting out and know nothing about how search engines work, you can expect to feel a bit overwhelmed at the beginning. However, it is important to keep trying. This is where classes can be a real sanity saver.

Some skills pave the way for a successful SEO career. Logical reasoning, curiosity, a love of learning, and perseverance are personality traits that can make learning SEO easier. Some technical skills that will help you get a job in SEO are knowing how to do website audits, keyword research, and data analytics.

Beyond the cost of a class, learning digital marketing is not very expensive. Some of the most widely used tools, like Google Analytics, are free, and others like Moz have a free version to get you started. SEMRush is another useful digital marketing tool, and while it can be expensive, you get a seven-day free trial to try it out first.

Read about how difficult it is to learn SEO.

Learn SEO with Hands-on Training at Noble Desktop

If you want to change careers and become a Web Optimization/SEO Specialist, you can sign up for Noble Desktop’s SEO Bootcamp. This two-part class will teach you beginning and advanced SEO strategies to get your website to the top of the page. In the first class, SEO Level 1, you’ll learn how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. SEO Level 2 covers how to do SEO audits and gives you hands-on experience with an expert instructor.

You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. You can also learn about paid advertising with Google Ads Bootcamp.

Another way to prepare for a career as a Web Optimizations/SEO Specialist is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Insights

• SEO stands for Search Engine Optimization.
• SEO is a way to drive traffic to your website, get more customers, and increase sales.
• There are three types of SEO: technical, on-page, and off-page.
• Video tutorials can help you learn SEO
• Most people are visual learners and retain images better than text.
• You can set your own schedule to watch and repeat sections as needed.
• Many video tutorials are free.