SEO Training Cost

Looking to learn SEO?You can learn SEO by watching free video tutorials and studying on your own, but this will only get you so far. Beyond this, something you’ll want to consider is the cost of SEO training. The cost of training differs depending upon whether it is live online or on-demand, but there is a level to fit everyone’s budget. You can find classes from a few hundred dollars to thousands for college courses. Read on to find out more about how much you can expect to spend on learning SEO.

What is SEO?

Search Engine Optimization, or SEO, is a way to drive more traffic to your website and gain more customers. It depends upon content, technical website optimization, link building, and keyword research to ensure that your website appears near the top of a Google results page. A BrightEdge survey conducted in 2019 found that SEO is 1000% more effective at driving website traffic than organic methods like social media posts. Professionals who work with SEO are often called Website Optimization Specialists.

The primary goal of SEO is to build trust between your business and your users. You can do this through high-quality content, ensuring your website loads quickly in desktop and mobile versions, and optimizing your site for voice search. Another way to improve your rankings on search engine results pages (SERPs) is to create a “Google My Business” listing.

Read more about what SEO is and why you should learn it.

What Can You Do with SEO?

SEO is used to determine search engine success in three crucial ways: technical SEO, on-page SEO, and off-page SEO.

Technical SEO looks at a website's technical features and how they affect search engine rankings. These include the site structure, schema, and URL. The site needs to be easy to navigate with a clearly understood organization. Other aspects of technical SEO are website loading speed, mobile friendliness, voice optimization, and the XML sitemap.

The primary goal of on-page optimization is meeting the intent of the searcher/user with high-quality content. On-page content is essential and refers to everything that appears on a website, including text, keywords, images, tags, and internal links. Researching and choosing the best SEO keywords shows that the website has authority and is trustworthy.

Off-page SEO involves building links and strengthening social media engagement. Backlinks and social media help build authority and trust with search engines. Link building refers to finding reputable and relevant websites to link to your website or content. The more references to your content on other reliable sites, the better. Additionally, building out social media presence across various channels will further establish your internet presence and boost your SEO. You can use different analytical tools to track SEO and conversion rates.

In-Depth Review of the Training Cost

You can definitely learn SEO for free. There are many free video tutorials and podcasts that can get you started, but SEO tools can be challenging to learn, and there are a couple of places where spending some money can get you much further.

Signing up for Classes

Signing up for paid SEO classes is an excellent investment in your future if you want to switch careers and become a Web Optimization/SEO Specialist. While free tutorials can get you started, they simply do not go into enough detail to give you the education you need to go to work in SEO.

You can choose from in-person classes or online courses. Some online sessions are pre-recorded, which is convenient because you can watch them anywhere and anytime you want. You can also go back and rewatch the videos to review something you missed or didn’t understand. However, there is no live instructor to answer questions like there is in an in-person class. In a live online class, you can join from anywhere, but there is an instructor to help you when you need it.

How Much Do Classes Cost?

This can be difficult to answer. There is a wide variation of cost from course to course and some training programs charge tuition, while others have a subscription fee that gets you access to classes. Online digital marketing programs can run anywhere from $250 for a one-day SEO bootcamp from General Assembly up to $8,495 for an 18-week SEO bootcamp course from Columbia Engineering. Noble Desktop offers a two-day SEO Bootcamp for $650. Keep in mind that prices are always subject to change.

Although taking courses may help you land a career that will ultimately enable you to command a larger salary, you’ll still need to keep your current budget in mind. Do your research: many longer bootcamps and certificate programs offer payment plans, financing, scholarships, and other ways to offset the upfront costs.

LinkedIn offers classes on many topics, including SEO, through its LinkedIn Learning portal. This works on a subscription basis, and after a one-month free trial, the monthly subscription costs $39.99 a month. Coursera offers digital marketing classes and an annual Coursera Plus membership costs $399, but you can access a limited amount of information for free.

Free Introductory SEO Course Online

If you are not quite ready to commit the time and funds to a bootcamp or certificate course, there are numerous free tutorials and online courses available. These tend to be overviews and introductions to SEO, but there is enough information to help you decide if you want to go further.

You can learn SEO online for free. Here is a list of possibilities:

• SEO for Beginners from Yoast
• SEO Training Course by Moz through Udemy
• Free SEO Course from ClickMinded
• Building Sustainable Traffic for Business Growth at Hubspot
• On-Page and Technical SEO Course from SEMRush
• Search Engine Optimization Specialization by Coursera
• Free SEO 6-part video series from Moz
  
  

The Pillars of Digital Marketing on the Noble Desktop YouTube channel is about different types of digital marketing and strategies. Dominate Local Search with Google My Business covers what GMB is, how to set up a profile, and where to get help if you need it.

Some other free tutorials include Coursera’s Strategy of Content Marketing program, which covers how to plan, organize, and implement a successful content marketing campaign. Fundamentals of Digital Marketing by Google is a free class, including practical exercises in SEO and digital marketing. Finally, HubSpot Academy has an SEO Training Course that covers how to improve website performance, along with link building and keyword research.

Read about more free SEO videos and online tutorials.

Learn SEO with Hands-on Training at Noble Desktop

If you want to change careers and become a Web Optimization/SEO Specialist, you can sign up for Noble Desktop’s SEO Bootcamp. This two-part class will teach you beginning and advanced SEO strategies to get your website to the top of the page. In the first class, SEO Level 1, you’ll learn how search engines work, how to do keyword research and competitor analysis, and how to use SEO-driven content to increase web traffic. SEO Level 2 covers how to do SEO audits and gives you hands-on experience with an expert instructor.

You can also sign up for a Google Analytics Bootcamp to learn how to set up an account, know which metrics to track, and understand the Google Analytics reports. You can also learn about paid advertising with Google Ads Bootcamp.

Another way to prepare for a career as a Web Optimizations/SEO Specialist is a digital marketing certificate course. Noble’s Digital Marketing Certificate includes the digital marketing, SEO, and Google Analytics bootcamps, plus Google Ads and classes on Instagram, Facebook, LinkedIn, YouTube, TikTok, and Twitter marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Insights

• SEO stands for Search Engine Optimization.
• SEO is a way to drive traffic to your website, get more customers, and increase sales.
• There are three types of SEO: technical, on-page, and off-page.
• You can learn SEO techniques for free, but it is easier to learn to use the tools by taking classes.
• Classes range in cost from a couple hundred to several thousand dollars depending upon the length of the course and the learning environment.