Most businesses have an online presence and need someone trained in paid search advertising to help them connect with customers. Google Ads is an important tool for pay-per-click advertising, and learning it is a wise step on the road to changing to a career as a Digital Marketer. Once you’ve decided to learn Google Ads, the next important question is deciding how you plan to learn these skills. Most students find that they learn better when they receive guided training, and there is no shortage of available options for students to receive guidance in their Google Ads training. To learn more about the different Google Ads training options and what advantages and disadvantages they carry with them, read on.

What is Google Ads?

Google Ads is a paid online advertising platform that lets you reach your target audience more quickly than organic search. Google Ads creates highly targeted advertisements to reach your target audience and provides analytics to measure your success. Use Google Ads to promote a business, product, or brand by choosing the keywords most likely to increase traffic and greater revenue. Google Ads also has a low barrier to entry. You can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it.

What Can You Do with Google Ads Skills?

Use the Google Ads pay-per-click (PPC) platform to target your audience and drive profits. Define your audience by choosing precise keywords and only pay when someone clicks on your ad. With billions of searches daily, Google Ads measures your success and lets you change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads, as you only pay when a user clicks on your ad, and it grows at a comfortable rate. Set your budget as low as you need and increase the cap whenever required.

Why Training Format Matters

Some learning formats work better for some people than others. You may like watching videos, so you can stop and watch a section again. Maybe you prefer to attend a class in person and take notes. Whichever training environment you prefer, you can find a program to help you learn Google Ads that fits your learning style.

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Types of Training Formats

There are four primary methods for learning new skills like Google Ads: live in-person classes, live online classes, on-demand classes, and free courses. Each of these formats has its advantages and disadvantages, but it is possible to find a course that fits your style.

Live In-Person Classes

Live in-person classes have an instructor and other students in a classroom. This closely resembles the traditional school setting, and many people are used to learning this way. The main advantage of live in-person learning is that you have direct access to the instructor. You can ask questions, get help with assignments, or discuss ideas during breaks. You can also interact with the other students, which is a good networking opportunity. 

Some possible disadvantages are having to travel to the class location and the cost. Navigating traffic and finding parking can be a challenge. Because of the overhead involved in hiring experienced instructors and maintaining offices and classrooms, live in-person training tends to be more expensive than pre-recorded classes.

Live Online Classes

Live online classes usually run concurrently with in-person classes, except some students attend via video conferencing like Zoom. This format has the same advantages as in-person learning - you can interact with the instructor and other students but can attend class from anywhere you prefer. You can log in from your home, office, or a quiet corner of your favorite cafe. You get the same high-quality instruction without the time and expense of traveling to a different location. 

Tuition for live online classes is usually similar to in-person training, and classes meet according to a set schedule. There isn’t as much flexibility with a live online class as with an on-demand session, but you can access a live remote instructor, which you do not do in an on-demand course.

On-Demand Classes

Another convenient way to learn new skills like Google Ads is prerecorded video classes you can watch whenever you want. These on-demand courses are usually offered on a subscription platform where you pay a membership fee, either for a month or a year, that entitles you to access the videos whenever you want to watch. Most of the platforms offer a free trial period, so you can watch some videos before you need to pay. The free trials last from a week to a month, allowing you to view several sessions before spending money.

You can go back and review sections if you need to, and you can watch wherever and whenever you like. The disadvantage of on-demand classes is that you can’t access a live instructor and can’t ask questions or get help from them directly if you need it.

Free Courses

You can find free courses on Google Ads to help you decide if you want to learn more. There are many video tutorials like to introduce you to Google Ads and other digital marketing tools and techniques. Free classes can give you an idea of what is involved in learning a skill like pay-per-click advertising, but they are only so helpful when mastering the craft.

Most people find in-person or live online training formats the most comfortable and efficient way to learn new information. Like on-demand classes, free tutorials are not interactive. Another issue is that digital marketing and paid advertising change rapidly, and free tutorials can quickly become outdated.

Depth of Training Formats

After you decide to learn Google Ads, you need to choose a preferred format and get started. Think about how much time you have to attend class and work on assignments, how quickly you want to finish training, and how much you want to pay.

Introductory Courses

There are many introductory classes to help you learn Google Ads. Noble Desktop’s The Pillars of Digital Marketing covers Google Ads along with many other topics that you will need to learn to start a career in digital marketing. While they can get you started on your journey, introductory courses do not go into much depth in a subject.

Training Bootcamps

Bootcamp courses go into more depth than introductory classes. These courses last one or two days and focus on one topic, like Google Ads. Bootcamp courses will instruct you to use Google Ads to create a paid search campaign. Noble Desktop offers Google Ads Bootcamp to teach you how to set up an account, research keywords, use the best bidding strategies, and automate campaigns. You can also take Google Ads Bootcamp as part of a certificate program.

Certificate Programs

If you are looking for Google Ads training so you can switch to a career as a Digital Marketer, your best bet is to enroll in a certificate program. These courses are a commitment in time and money, but certificate programs are the best way to start a new career. Unlike bootcamp classes, certificate programs last for several weeks and can cost upwards of $1,000, but the instruction covers many in-depth topics to prepare you for your new role. Noble’s Digital Marketing Certificate covers Google Ads, plus Google Analytics, social media marketing, content marketing, and how to create a digital marketing portfolio to find a job.

Learn Google Ads Skills with Noble Desktop

If you want to change careers and become a Digital Marketer, you can sign up for Noble Desktop’s Google Ads Bootcamp. This class will cover how to set up an account, determine keyword strategies, control who sees your ads and when bid successfully, create the best ads, and automate your campaign. Noble’s Digital Marketing Certificate includes Google Ads plus digital marketing, SEO, and social media marketing, as well as content marketing with blogs.

Use Noble Desktop’s Classes Near Me to find other courses in digital marketing in your area.

Key Insights

• Google Ads is a paid online advertising platform that lets you reach your target audience more quickly than organic search. 
• Digital Marketers use organic search (SEO) and pay-per-click advertising to market goods and services. 
• To learn Google Ads, you can sign up for classes. Choose between these learning environments:
• Live in-person
• Live online
• On-demand
• Free classes
• Some classes go into greater depth than others. You can choose the level you need:
• Introductory classes
• Training bootcamps
• Certification programs
• Get comprehensive Google Ads training through Noble Desktop, either in-person or online.