Google Ads Training & Classes for Employees: Review Corporate Training Options

Google’s pay-per-click advertising platform, Google Ads, is the fastest way to see results from your digital marketing campaign. Because digital marketing tools are always evolving, it makes sense to sign employees up for a course on Google Ads to make sure they are up to speed with the latest developments. Read on to learn about what to consider when looking for corporate Google Ads training options and the options available for onsite and online training.

What is Google Ads?

Google Ads is a paid online advertising platform that lets you reach your target audience more quickly than organic search. Google Ads creates highly targeted advertisements to reach your target audience and provides analytics to measure your success. Use Google Ads to promote a business, product, or brand by choosing the keywords most likely to increase traffic and greater revenue. Google Ads also has a low barrier to entry. You can start advertising for a minimum amount and build as your company grows. 

Read more about what Google Ads is and why you should learn it.

What Can You Do with Google Ads Skills?

Use the Google Ads pay-per-click (PPC) platform to target your audience and drive profits. Define your audience by choosing precise keywords and only pay when someone clicks on your ad. With billions of searches daily, Google Ads measures your success and lets you change your strategy when necessary. This levels the playing field to allow even small businesses to compete.

It doesn’t cost much to get started with Google Ads, as you only pay when a user clicks on your ad, and it grows at a comfortable rate. Set your budget as low as you need and increase the cap whenever required.

Benefits of Google Ads Corporate Training

Google Ads is a fast, affordable way to kick a digital marketing campaign into high gear. Making sure your employees know the latest version of Google Ads helps your company in many ways. Specifically, targeted ads that you only pay for when users click on help small businesses get a start. A well-designed pay-per-click campaign can support a larger firm’s social media and email marketing. Employees who understand how to use Google Ads can increase your bottom line.

The first way corporate Google Ads training can benefit your business is to teach staff how to set the right objectives. Google Ads lets you choose objectives according to the objective and mission of your business, your marketing goals and objectives, and your media objectives. Once you determine those, your marketing team can choose the correct campaign objectives to benefit your business. 

The next benefit of corporate training in Google Ads is that your employees will learn how to use the tools to understand your customers, find the most likely buyers and the ones who will become repeat customers, and find out how to reach out to them with a creative campaign. Once they learn how auctions work, they can tweak advertising strategies and stay on top of the campaign using the data collected through Google Ads. 

Google Ads training shows your employees how to create campaigns to capture existing demand and attract new customers, then test the campaign to see what changes to make. The thorough knowledge they will get with corporate Google Ads training will help your staff catch more sales opportunities.

Who Benefits Most from Google Ads Corporate Training?

Google Ads corporate training benefits both employers and employees. The business benefits from increased web traffic and sales when staff understands this powerful tool. Additionally, employees benefit from learning new skills and opportunities to grow and acquire new skills.

New Skills or Upskilling?

Whether your employees have been using Google Ads for years or have never seen it before, corporate Google Ads training can benefit your business. Experienced staff will benefit from a refresher to discover what has changed, while employees who have never used Google Ads before can be brought up to speed quickly.

Small businesses employ fewer people who are often expected to perform a wider range of duties, so corporate Google Ads training helps small businesses increase sales by expanding the knowledge of employees. Larger companies can benefit by training an employee to be a dedicated Google Ads person.

Onsite or Online?

You can choose the format for corporate Google Ads training for your employees. You can arrange in-person training at your offices or a live online class. Most people are used to in-person training because it looks the most like a traditional class with an instructor present so participants can ask questions.

In-person classes are not always available, but you can still arrange for corporate Google Ads training. A live online course uses a remote instructor in a classroom somewhere else, with employees participating via a video conferencing platform like Zoom. In-house staff can attend in a conference room at work, and remote workers can log on from home or another location. Live online classes have many of the same benefits as in-person sessions in terms of interaction.

Training Options for Employees

Noble Desktop offers both in-person and live online corporate Google Ads training. An experienced instructor can travel to your offices in the NYC area and teach an in-person course. You can also send your employees to Noble’s New York City headquarters. Noble can also provide live online instruction with your employees in one location and an instructor in a computer classroom in Manhattan. 

Noble will also design a custom training curriculum to address the needs of your staff and industry. Instructors have experienced industry professionals with extensive experience using Google Ads and other digital marketing tools. After class, participants will have handouts and materials to use as a reference or help with certification exams. 

Another option for corporate Google Ads training option is purchasing group class vouchers. Employees can attend one of Noble’s in-person classes that fit their schedule. Bulk vouchers can be purchased at a discount.

Supplemental Training Options

Noble Desktop offers a Google Ads Bootcamp to show your employees how to plan and carry out a successful campaign. They will learn to generate leads, track conversions, and create successful bids. 

If you want to focus more on digital marketing, your employees can attend Noble’s Digital Marketing Certificate. This multi-session course covers all aspects of digital marketing to teach your employees to create a successful campaign. Find out more about Google Ads corporate training at hello@nobledesktop.com. 

Key Insights

• Google Ads is a paid online advertising platform that lets you reach your target audience more quickly than organic search. 
• Digital Marketers use organic search (SEO) and pay-per-click advertising to market goods and services. 
• Employees who learn Google Ads can increase website traffic and sales.
• Google Ads training gives a company a competitive edge.
• You can hire new employees who know Google Ads or get training for your current employees to expand their skill set.
• When you choose corporate Google Ads training, you can arrange for these learning environments:
• Live in-person instructor at your site
• Live online class via video conferencing.
• Group vouchers for In-person classes
• Get comprehensive Google Ads training through Noble Desktop, either in-person or online.