Where to Find Google Ads Classes

Whether you’re new to digital marketing or looking to enhance your professional skill set with Google Ads, finding the right class is essential to achieving your learning goals. Expertise in the Google Ads platform is a powerful tool that can open up numerous career opportunities in digital marketing. From professional training centers and universities to YouTube and Google Skillshop, learners have a wide array of options. This guide explores the unique advantages and limitations of each format to help you discover where to find the ideal Google Ads class for you.

Noble Desktop and Other Professional Training Centers

Professional training centers like Noble Desktop offer live Google Ads bootcamps and short courses that provide a comprehensive understanding of the platform. These schools also sometimes feature Google Ads training as part of career-focused bootcamps, like Noble Desktop’s Digital Marketing Certificate program. Training centers focus on equipping learners with all of the practical skills and theoretical knowledge students need to master professional skills in as streamlined experience as possible. Key features of live Google Ads classes at professional training schools include:

• Hands-on Learning: Students work on real-world projects, gaining practical experience that directly translates to professional settings.

• Live Expert Instructors: Classes are led by industry professionals who bring current real-world expertise and can provide personalized guidance and feedback.

• Small Class Sizes: Training centers often maintain small class sizes to ensure individualized attention and more effective learning experiences.

• Industry-Aligned Curriculum: Course content is regularly updated to reflect the latest Google Ads features and best practices in the digital marketing industry.

• Networking Opportunities: Students can connect with peers and instructors, building valuable professional relationships within the digital marketing community.

Professional training centers are ideal for those looking to gain in-depth expertise quickly, with short courses lasting just a few hours, skill-based bootcamps a few days, full-time career-focused bootcamps a few weeks, and part-time versions of the same bootcamps a few months.

Colleges and Universities

Google Ads Courses

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Degree Programs

Colleges and universities offer traditional educational paths for learning Google Ads as part of broader marketing or business degree programs. While this option features training in much more than Google Ads, it may be worth considering for some beginners considering launching a new career. Features of traditional college and university programs include:

• Accredited Degrees: Students earn a recognized educational qualification they can include on their resumes that may be necessary for some jobs. However, few listings in the marketing field include degrees in their requirements.

• Comprehensive Curriculum: Degree programs feature curricula that go beyond Google Ads training to cover marketing principles, consumer behavior, market research, and digital strategy.

• Networking Opportunities: Learners can connect with peers and industry professionals through campus events and career fairs, fostering relationships that may benefit their future careers.

Those looking for a comprehensive education in digital marketing or another field using Google Ads should be aware that career-focused bootcamps offer a significantly more streamlined and cost-effective alternative to job readiness compared to college degrees. However, those with the financial means and desire for the college experience of a two-year or four-year degree can look for a program that includes Google Ads as part of its program of study.

Continuing Education Classes

College and university continuing education departments offer classes that provide flexible options for individuals looking to enhance their Google Ads skills without committing to a full degree program. These non-accredited classes often closely resemble short courses and bootcamps offered by professional training schools. Some notable features of continuing education Google Ads classes include:

• Practical Learning: These classes often emphasize hands-on experience, enabling students to create, manage, and optimize Google Ads campaigns in real-world scenarios.

• Affordability: Continuing education classes are generally more cost-effective than traditional degree programs, making them more accessible options especially suitable for those looking to add skills to their professional arsenals rather than prepare for an entirely new career.

• Flexible Scheduling: Many continuing education programs offer evening or weekend classes, accommodating the busy schedules of working professionals or those with other commitments.

Continuing education classes provide a practical way for individuals to enhance their education, with many similarities to professional training centers’ offerings. While they offer valuable learning opportunities, those seeking a more comprehensive education and personalized guidance will find greater benefits in career-focused bootcamps.

On-Demand Platforms

Online platforms like Coursera, Udemy, and LinkedIn Learning offer a variety of on-demand Google Ads courses catering to different skill levels and learning preferences. These platforms provide the convenience of self-paced learning, allowing individuals to study at their own speed, which is particularly beneficial for those with busy schedules. They can be more affordable than other classes due to the low overhead of the schools offering them. However, the downside is that their curricula can easily become outdated if their makers treat them as completely passive income streams. While these courses provide flexibility and a diverse selection, they lack the real-time interaction and personalized support that live classes offer. The absence of immediate feedback and guidance from experienced instructors can be a significant drawback for learners seeking a comprehensive and interactive educational experience.

YouTube and Other Free Resources

YouTube videos and other free online resources offer a wealth of information for those looking to learn Google Ads. These platforms provide access to a plethora of instructional videos and guides at no cost that are especially helpful for those at the beginning of their Google Ads learning journey and learners looking to supplement their formal training with alternative perspectives or answers to questions that arise during their independent study time. However, while these resources are helpful for these purposes, they typically lack the structured curriculum and depth required for achieving professional mastery. Without the guidance of live instructors, learners may miss out on nuanced insights and tailored feedback crucial for mastering complex topics like Google Ads.

In addition to YouTube, Google’s Skillshop provides free, on-demand courses that offer structured paths to mastering Google Ads. While Skillshop and other free resources can be a good starting point, they often lack the interactive support and immediate feedback from instructors essential for navigating Google Ads as a novice and ultimately gaining a deep level of expertise. For those seeking a more robust learning experience with personalized guidance, Noble Desktop’s Google Ads Learn Hub features a variety of articles that can complement these free resources. However, investing in a paid bootcamp, such as Noble Desktop's, can provide the in-depth training and support necessary to excel in digital marketing.

Benefits of Live Google Ads Instruction

The benefits of live Google Ads instruction are significant for anyone looking to master this powerful advertising platform. Engaging with experienced instructors in real-time allows for immediate feedback, personalized guidance, and the opportunity to ask questions that can deepen understanding. Whether in-person or online, live classes also foster a collaborative learning environment where students can share insights and strategies with peers, enhancing their overall educational experience. This interactive format ensures that learners not only grasp the technical aspects of Google Ads but also develop the critical thinking skills necessary to create effective campaigns. Ultimately, investing in live instruction can accelerate your journey to becoming proficient in Google Ads and achieving your marketing goals.

Learn Google Ads Skills with Noble Desktop

Professional training school Noble Desktop offers a 12-hour Google Ads Bootcamp live online or in-person at their campus in Midtown Manhattan. Flexible scheduling options allow you to complete the class in two full-time sessions or about two weeks of part-time evening sessions so you can continue working through your studies. Ideal for business owners, entrepreneurs, and current or aspiring marketers, Noble’s Google Ads Bootcamp provides the theoretical and practical training you need to help you manage your campaigns effectively. Your live instructor will lead you through topics such as setting up and managing a Google Ads account, keyword strategies and match types, bidding strategies, the Google Ads auction process, creating effective ads, optimizing campaigns for maximum results, and best practices for landing pages and conversion tracking. Students receive a verified digital certificate of completion and the option to retake the course for free if desired.

Noble Desktop’s Google Ads Bootcamp can be taken on its own or as a part of their Digital Marketing Certificate. This certificate program is a perfect fit for you if you aspire to launch a new career in marketing or add extensive digital marketing skills to your current professional tool kit, including Google Ads expertise, SEO, social media marketing, and analytics tracking. This flexible career-focused bootcamp is available as a live online or in-person class in Manhattan and on a full-time or part-time schedule. With hands-on projects and personalized guidance by live expert instructors, you’ll discover how to develop and manage multi-tiered campaigns, optimize your marketing for search engines, and utilize Google Analytics to track performance and conversions. Perks of this Digital Marketing Certificate program include a bonus AI for Marketing class, a free retake option, six one-on-one mentorship sessions for career support, guided portfolio development, and a verified digital certificate of completion, all setting you up for success in your future marketing career.

Noble Desktop also offers a free tool that makes it easy to find live Google Ads classes near you.