What is the Best Course to Learn Google Ads?

In the competitive digital marketing landscape, mastering Google Ads has become essential for entrepreneurs and marketers alike. However, the number of different course options for learning Google Ads—ranging from brief tutorials to comprehensive bootcamps—can be overwhelming, making choosing the right learning path a challenging undertaking. This guide aims to simplify your decision-making process by examining key factors such as your current skill level, budget constraints, time availability, and career goals. Exploring the pros and cons of short courses, skill-focused bootcamps, career-prep programs, and self-paced options will equip you to find the best training format for your Google Ads education journey.

Are You Brand New to Google Ads?

Beginners to Google Ads will thrive in introductory Google Ads short courses that may be redundant for experienced learners wishing to grow their expertise. This latter group may prefer to enroll in introductory or advanced Google Ads short courses that require some prerequisite knowledge of the platform. Beginner short courses—which may run anywhere from a couple of hours to a couple of days in length—will cover topics like fundamental principles of pay-per-click advertising, campaign structure, and basic optimization techniques. Meanwhile, intermediate and advanced courses will feature topics like automated bidding, audience targeting, and conversion tracking. 

Alternatively, learners with any level of Google Ads experience may prefer to enroll in a comprehensive Google Ads Bootcamp like Noble Desktop’s if they wish to gain a professional level of expertise in the platform. These programs will include the material of introductory, intermediate, and advanced short courses, ensuring students gain complete mastery of the Google Ads platform. While the Google Ads fundamentals included in beginner-friendly comprehensive bootcamps may seem unnecessary for experienced learners in these bootcamps, these can serve as invaluable reviews, filling gaps in their knowledge.

Skills-focused bootcamps will be sufficient for many in meeting their Google Ads goals, but those wishing to learn digital marketing comprehensively to launch a new career may prefer to enroll in a comprehensive career-focused bootcamp or certificate program that covers Google Ads along with other essential skills of the field. While many of these certificate programs are beginner-friendly, those with zero experience in the field may wish to take advantage of free resources like Noble Desktop’s Google Ads Learn Hub and Google Skillshop to familiarize themselves with the fundamental concepts and terminology before class begins.

How Much Are You Willing to Pay?

Google Ads education costs vary widely, from free online tutorials to comprehensive career-focused bootcamps. While higher-priced options often offer the most in-depth training, quality alternatives are available at lower price points, even for those wishing to reach professional mastery of Google Ads to qualify for their first job in digital marketing. Career-focused bootcamps and certificate programs provide intensive, job-focused training in digital marketing—including Google Ads, but other skills necessary to work in the field, as well—at a competitive price point. A bonus of these programs is the quality of their career support, including portfolio development assistance, resume building, and interview preparation. Those with smaller budgets and goals limited to developing proficiency in Google Ads—as opposed to a full arsenal of digital marketing skills—will be able to find short courses and skill-focused bootcamps to achieve their aspirations.

Free resources like Google’s Skillshop courses and YouTube tutorials are available for those on a tight budget. However, these lack the depth of training and personalized feedback of paid options, so while they are excellent for beginners to learn the vocabulary and basics, paid training is vital for those who wish to build professional Google Ads proficiency. Many will find free resources like podcasts, articles in Noble Desktop’s Google Ads Learn Hub, and vlogs by digital marketing professionals to be valuable supplementary materials to use while studying between class sessions. When considering the cost of their Google Ads education, learners will benefit from weighing the expense against their career goals and the potential return on investment in terms of job opportunities or improved marketing performance. While assembling a comprehensive program from free resources and short courses may seem cost-effective, learners will miss out on the benefits of interaction with a live instructor who can answer questions in real-time and ensure students develop good habits from day one of their training.

How Quickly Do You Need to Learn New Skills?

The timeline for learning Google Ads skills depends on several factors, including the level of mastery desired, the intensity of the chosen class, and the learner’s dedication. Students with the simple goal of gaining expert proficiency in Google Ads as quickly as possible will find that a skills-focused Google Ads bootcamp is their surest way to success. Comprehensive versions of these intensive courses are usually around 12 hours and can be completed in two days of full-time classes. Noble Desktop offers a full-time and part-time version of their Google Ads Bootcamp, with the later meeting for shorter evening classes about twice a week for two weeks.

For those looking to learn Google Ads and other digital marketing skills to launch a new career as fast as possible, a career-focused bootcamp or certificate program will be the fastest track to success. While these are considerably lengthier than a skills-focused bootcamp covering Google Ads exclusively, aspiring Digital Marketers will receive the training they need along with career support to meet their goals of being job-ready in a mere four to six weeks in full-time versions of these career-focused bootcamps. Part-time versions of these bootcamps are somewhat rare, but Noble Desktop’s and those hosted by other schools will take a bit longer—often around four to six weeks—while allowing students to continue to work or attend to other commitments through the learning journey. 

On-demand Google Ads classes are an option for the most self-driven and dedicated learner who thrives in independent learning situations and prefers to set their own pace in their education. Any lectures in these Google Ads classes are pre-recorded and packaged with other learning materials, which students will move through independently in time slots they create in their personal calendars. However, many Google Ads learners—especially those seeking a professional level of expertise or a full digital marketing training—will learn considerably more thoroughly and efficiently in a live Google Ads course with an expert instructor who can answer their questions and provide guidance in real-time.

Do You Want to Become a Professional Marketer?

For those looking for a Google Ads course to prepare for a new career in digital marketing, a career-focused bootcamp or certificate program will be well worth the investment. These courses offer hands-on training in all the concepts, tools, and techniques of digital marketing—including Google Ads—along with guidance in building a professional portfolio with the projects students create in class. In addition to comprehensive training in the skill set of digital marketing, these bootcamps also commonly offer extensive career support, such as interview preparation and resume-building assistance. While career-focused bootcamps will be more training than many Google Ads learners require, aspiring Digital Marketers will find these programs invaluable for launching their careers.

Do You Prefer In-Person or Online Training?

While in-person classes offer tangible benefits to those who prefer a traditional learning experience in a brick-and-mortar classroom, live online design courses provide a remarkably similar experience in addition to other unique advantages. Live online classes combine the flexibility of remote learning with the interactivity of a classroom, allowing students to receive real-time feedback, collaborate with peers, and be part of a learning community. As these courses meet in teleconferencing classrooms, they are excellent options for those who would like to enjoy the benefits of structured learning led by a live instructor without the hassle of a commute. For some Google Ads learners—especially those living outside of major metropolitan areas—in-person class options may be extremely limited, making live online classes their only option for quality design training. Neither in-person nor live online courses are objectively better for learning Google Ads, but individuals may find one or the other a better fit for their learning style and other circumstances.

Learn Google Ads Skills width Noble Desktop

Professional training school Noble Desktop offers a 12-hour Google Ads Bootcamp live online or in-person at their campus in Midtown Manhattan. Flexible scheduling options allow you to complete the class in two full-time sessions or about two weeks of part-time evening sessions so you can continue working through your studies. Ideal for business owners, entrepreneurs, and current or aspiring marketers, Noble’s Google Ads Bootcamp provides the theoretical and practical training you need to help you manage your campaigns effectively. Your live instructor will lead you through topics such as setting up and managing a Google Ads account, keyword strategies and match types, bidding strategies, the Google Ads auction process, creating effective ads, optimizing campaigns for maximum results, and best practices for landing pages and conversion tracking. Students receive a verified digital certificate of completion and the option to retake the course for free if desired.

Noble Desktop’s Google Ads Bootcamp can be taken on its own or as a part of their Digital Marketing Certificate. This certificate program is a perfect fit for you if you aspire to launch a new career in marketing or add extensive digital marketing skills to your current professional tool kit, including Google Ads expertise, SEO, social media marketing, and analytics tracking. This flexible career-focused bootcamp is available as a live online or in-person class in Manhattan and on a full-time or part-time schedule. With hands-on projects and personalized guidance by live expert instructors, you’ll discover how to develop and manage multi-tiered campaigns, optimize your marketing for search engines, and utilize Google Analytics to track performance and conversions. Perks of this Digital Marketing Certificate program include a bonus AI for Marketing class, a free retake option, six one-on-one mentorship sessions for career support, guided portfolio development, and a verified digital certificate of completion, all setting you up for success in your future marketing career.

Noble Desktop also offers a free tool that makes it easy to find live Google Ads classes near you.