How Long Do Google Ads Courses Take?

Google Ads classes can vary greatly in length, depending upon the course format and depth of content. Short courses may last a few hours to a few days, offering quick overviews or focused instruction on specific aspects of Google Ads. Meanwhile, career-focused bootcamps featuring Google Ads instruction in their comprehensive training in a skill set like digital marketing can span several weeks or months, equipping students with the training and support to launch a new career. This guide will help you understand the duration of different Google Ads class formats and identify which courses align with your learning and career goals.

Lengths of Classes

The duration of any Google Ads class depends on the format and breadth of topics covered. Learners can choose how deeply they want to explore Google Ads, influencing the time commitment required. The following is a breakdown of the different Google Ads class formats available.

• Short Courses: These are ideal for quick learning, lasting from a few hours to a few days. Introductory short courses provide a basic understanding of Google Ads, suitable for those looking to enhance their current skills or explore new areas. Advanced short courses are also an option for Google Ads users who want to deepen their skills or learn more about specific features or strategies within the platform.

• Skills-focused Bootcamps: These bootcamps focus exclusively on Google Ads, providing comprehensive training in using the platform and getting the most out of it without covering other marketing skills or providing unnecessary career support. Intensive and to the point, these Google Ads courses typically feature around 12 hours of training, which may be divided into two all-day sessions on a full-time schedule or several shorter evening classes on a part-time schedule.

• Career-focused Bootcamps: Also known as certificate programs, career-focused bootcamps like Noble Desktop’s Digital Marketing Certificate cover Google Ads in their comprehensive training of the skill set required in the bootcamp’s area of focus. These bootcamps commonly feature career support and may run from a few weeks to several months.

Introductory Google Ads Classes

Introductory Google Ads short courses are perfect for beginners who want to grasp the fundamentals of the popular digital marketing platform. Some of the topics covered in these classes include:

• Creating a Google Ads account: Students learn the step-by-step process of setting up their accounts and navigating the Google Ads interface effectively.

• Keyword research: Participants understand how to identify and select relevant keywords that will drive traffic to their ads and improve campaign performance.

• Ad creation: Learners gain skills in crafting compelling ad copy and designing visually appealing ads that attract clicks.

• Strategies for creating effective ad campaigns: The curriculum explores best practices for structuring campaigns, setting budgets, and targeting specific audiences to maximize ROI.

These classes can range from a few hours to a few days, offering a solid foundation for professionals looking to build their marketing skills.

Advanced Google Ads Courses

Advanced Google Ads short courses often require specific prerequisites, including prior experience with Google Ads and sometimes completing a specific introductory class. They typically cover topics building upon a foundational knowledge of Google Ads, such as:

• Advanced targeting and bidding strategies: Students learn how to refine audience targeting and optimize bidding to maximize ad performance and return on investment.

• Optimization techniques for ad performance: Learners discover methods to enhance ad effectiveness through A/B testing, dynamic keyword insertion, and geo-targeting.

• In-depth analysis of campaign metrics: Course participants develop proficiency in interpreting complex data and leveraging tools like Google Analytics to monitor conversions and evaluate the effectiveness of their campaigns.

• Remarketing and audience segmentation: Students discover how to use Remarketing Lists for Search Ads to create tailored audience segments for more targeted advertising.

These courses are ideal for marketing professionals or entrepreneurs aiming to expand their expertise and can last from a couple of hours to two or three days.

Google Ads Bootcamps

Google Ads bootcamps offer an intensive and focused learning experience distinct from introductory and advanced short courses. These bootcamps, typically lasting around 12 hours, provide comprehensive training on using Google Ads effectively. As these bootcamps are skills-focused rather than career-focused, they won’t cover broader marketing concepts or other tools of the field or offer career support. Key features include:

• In-depth training on Google Ads: Focus on gaining a comprehensive mastery of the platform and its features.

• Hands-on projects: Engage in practical exercises to apply what you’ve learned in real-world scenarios.

• Live instructor support: Benefit from real-time interaction with experienced instructors, allowing for immediate feedback, personalized guidance, and the opportunity to ask questions that enhance your understanding of the material.

Digital Marketing Bootcamps

Digital marketing bootcamps and other career-focused certificate programs, including Google Ads training, are intensive programs designed to fast-track aspiring marketers’ careers. While self-paced bootcamps are available, live online and in-person ones offer the benefits of live instruction and career support. Key features of live Digital Marketing bootcamps include:

• Comprehensive curriculum: Covering various digital marketing aspects, including SEO, social media marketing, and analytics, alongside Google Ads training.
• Hands-on projects and real-world applications: Engage in practical exercises to apply digital marketing strategies in realistic scenarios.
• Career support services: Interview preparation and resume and portfolio assistance help graduates succeed in the digital marketing sector.

Comprehensive, career-focused bootcamps typically last several weeks to several months, depending on the extensiveness of their curricula and whether the program is full-time or part-time.

On-demand classes

On-demand classes are an alternative Google Ads learning format with the most variability in length. Also known as self-paced courses, on-demand classes allow learners to move at the speed that best suits their learning style and schedule. They often note the number of hours of pre-recorded lectures or an estimated number of hours that a student may anticipate spending on the program, but their ultimate length depends on the speed at which the learner moves through the materials. Unfortunately, the flexibility of on-demand classes comes at the price of the student’s loss of access to a live instructor, discussion with classmates, and the accountability of a set schedule. While highly self-driven learners can work their way through these classes without these supportive features, these courses have a high rate of abandonment by learners who may run into roadblocks or lose motivation without the mentorship of a live instructor.

Part-time or Full-time?

When considering Google Ads and digital marketing bootcamps, students may have the option to attend as full-time or part-time participants, depending on the class format that suits their needs and the schools they explore. Part-time bootcamps of any kind tend to be fairly rare, but Noble Desktop provides flexible scheduling for their career-focused and skills-focused bootcamps alike. 

• Short courses of just a few hours make the distinction between full-time and part-time unnecessary.
• Google Ads bootcamps are typically skills-focused and usually last around 12 hours. While usually offered as immersive full-time sessions of two or three days, Noble Desktop provides students with the option to attend part-time over several shorter evening sessions.
• Digital marketing bootcamps are career-focused programs that are usually offered as full-time programs of four to eight weeks. When learners are eager to become job-ready marketers and have few prior commitments, the immersiveness of these bootcamps can help them achieve their goals as quickly as possible. However, part-time options like Noble Desktop’s make digital marketing training attainable even for those who must continue working while attending. While this slower-paced class schedule stretches the overall program’s length to several months, this is still far shorter than a traditional career program. Many prefer part-time bootcamps, as they allow students more time to practice new skills between class sessions while maintaining a healthy life balance.
• On-demand classes allow students to do their work at whatever pace and time fits their calendar, though at the expense of interaction with a live instructor.

Learn Google Ads Skills with Noble Desktop

Professional training school Noble Desktop offers a 12-hour Google Ads Bootcamp live online or in-person at their campus in Midtown Manhattan. Flexible scheduling options allow you to complete the class in two full-time sessions or about two weeks of part-time evening sessions so you can continue working through your studies. Ideal for business owners, entrepreneurs, and current or aspiring marketers, Noble’s Google Ads Bootcamp provides the theoretical and practical training you need to help you manage your campaigns effectively. Your live instructor will lead you through topics such as setting up and managing a Google Ads account, keyword strategies and match types, bidding strategies, the Google Ads auction process, creating effective ads, optimizing campaigns for maximum results, and best practices for landing pages and conversion tracking. Students receive a verified digital certificate of completion and the option to retake the course for free if desired.

Noble Desktop’s Google Ads Bootcamp can be taken on its own or as a part of their Digital Marketing Certificate. This certificate program is a perfect fit for you if you aspire to launch a new career in marketing or add extensive digital marketing skills to your current professional tool kit, including Google Ads expertise, SEO, social media marketing, and analytics tracking. This flexible career-focused bootcamp is available as a live online or in-person class in Manhattan and on a full-time or part-time schedule. With hands-on projects and personalized guidance by live expert instructors, you’ll discover how to develop and manage multi-tiered campaigns, optimize your marketing for search engines, and utilize Google Analytics to track performance and conversions. Perks of this Digital Marketing Certificate program include a bonus AI for Marketing class, a free retake option, six one-on-one mentorship sessions for career support, guided portfolio development, and a verified digital certificate of completion, all setting you up for success in your future marketing career.

Noble Desktop also offers a free tool that makes it easy to find live Google Ads classes near you.