Are Google Ads Classes Worth It?

Mastering Google Ads is essential for entrepreneurs, marketers, and others who need to run digital ad campaigns that consistently reach their target audiences. However, with countless resources available—from free online tutorials to structured classroom courses—deciding whether to invest in a Google Ads class can be a challenging endeavor. Enrolling in a structured Google Ads class can help you gain the technical knowledge and strategic know-how to significantly increase the results of your marketing efforts. 

This article explores the advantages and other considerations you will want to examine to determine if a formal Google Ads class is right for you. Examining the return on investment (ROI) of a Google Ads class and considering factors like time commitment, skill level, and career aspirations will help you gain a clearer understanding of whether a Google Ads class is worth the investment for you.

Consider the Costs

When considering the costs of Google Ads classes, learners will carefully compare tuitions and potential ROI. Course fees vary widely, from free resources to bootcamps with tuitions of several hundred dollars, so assessing how the cost aligns with one’s budget and learning goals is important. Students should carefully weigh the benefits of a paid course—such as personalized instruction and a proven curriculum—against the availability of free resources that may meet their needs. Additionally, considering the potential ROI is essential, as a Google Ads class can help business owners see significantly more successful ad campaigns and marketers obtain higher-paid job opportunities.

Advantages of Google Ads Classes

Those who wish to learn Google Ads commonly turn to in-person or online classes featuring the guidance of live expert instructors, finding they offer several benefits that make them well worth the expense.

Expert Guidance and Hands-on Learning

Live Google Ads classes allow students to work closely with a live expert instructor who can provide personalized guidance, immediate feedback, and answers to questions in real-time. These courses typically offer structured curricula and ample hands-on practice of principles and techniques to help students quickly master and apply their new skills. Learning Google Ads in either an in-person or virtual classroom provides students with an environment that fosters focus throughout the learning process so students are ready to create high-performing strategic ad campaigns by the time they complete the course.

Structured Learning and Efficient Skill Acquisition

Navigating the complexities of Google Ads can be overwhelming without a clear roadmap. Live online and in-person classes offer a structured learning path, covering essential topics such as campaign setup, keyword research, ad copy creation, bidding strategies, and performance analysis. Well-designed course curricula efficiently teach the necessary skills of Google Ads and avoid common pitfalls by breaking down the material into manageable modules that follow a logical order.

Personalized Feedback and Optimization

Creating high-performing Google Ads campaigns requires constant optimization based on performance data. Google Ads classes provide opportunities for students to receive personalized feedback on their campaign strategies and tactics. Instructors can identify areas for improvement and offer actionable recommendations, helping students refine their skills and achieve better results.

Mastering Google Ads Platform and Tools

Effective Google Ads management relies on a thorough understanding of the platform features and tools. Classes typically cover the Google Ads interface, including campaign structure, ad formats, reporting, and automation options. Students gain hands-on experience using these tools, building proficiency and efficiency in ad management tasks.

Developing a Data-Driven Mindset

Successful Google Ads users rely on data analysis to inform their decision-making. Google Ads classes emphasize the importance of data-driven insights and teach students how to leverage the platform’s reporting tools to measure campaign performance and identify opportunities for optimization. Google Ads classes help students develop the data-driven mindset essential for making informed decisions to improve campaign ROI.

Considerations When Looking at Google Ads Classes

While live Google Ads classes offer invaluable benefits for many, they may not be the best fit for everyone. Those juggling extensive responsibilities, marketers who have already run several successful Google Ads campaigns, and individuals with minimal learning goals are a few groups who may be better served by alternative learning methods, such as free online resources or on-demand courses. Below are a few considerations to keep in mind when contemplating enrolling in a Google Ads class.

Do You Have the Time?

A commitment to a live online or in-person Google Ads class involves a significant dedication of time that prospective students should carefully consider and compare with their current calendars. Generally, live Google Ads courses will feature set schedules, with lengthier and more comprehensive digital marketing bootcamps requiring significant independent study and homework during off-hours. Creating a realistic plan that ensures one can either dedicate their time exclusively to a full-time program or juggle work and other responsibilities during a part-time one is essential before enrollment. The good news is that Google Ads is a relatively intuitive platform, so the vast majority of classes can be completed in two or three full weekdays or a few part-time evening sessions.

What Skills Do You Need to Know?

Before enrolling in a Google Ads class, prospective students should consider the specific skills they need to learn. If they are looking for a general overview of Google Ads, they may only need to familiarize themselves with basic concepts such as account setup, keyword research, and ad copy creation. For those aiming to run more sophisticated campaigns, understanding bidding strategies, conversion tracking, and performance analysis will be crucial skills to master. If a learner’s goals are more limited in nature, free resources like Noble Desktop’s Google Ads Learn Hub may be all they need. However, if they intend to manage more extensive campaigns or seek certification, investing in a comprehensive class will provide the in-depth knowledge necessary for success in the competitive digital marketing landscape.

Is it Worth Enrolling in a Google Ads Class?

Who will find it worthwhile?

Aspiring Digital Marketers

Aspiring Digital Marketers will find Google Ads classes essential for building a solid foundation in digital advertising. These classes offer comprehensive training in campaign management, keyword research, and ad optimization, which are crucial skills for success in the industry. Although the initial investment in class tuition may seem significant, the potential for career advancement and increased earning potential make these classes a wise investment for those looking to establish themselves in digital marketing.

Marketers Expanding Their Skill Set

Professionals already working in various marketing sectors will benefit from expanding their skill set with Google Ads classes. These courses provide practical training that can enhance campaign performance, which can lead to more effective marketing strategies and improved ROI. For traditional marketers, adding Google Ads to their professional tool kit allows them to transition from a broad “push” advertising strategy to a more targeted “pull” approach, reaching audiences actively searching for products and services. Social Media Marketers can also benefit by integrating Google Ads with their existing strategies, strengthening their ability to target specific demographics and interests.

Business Owners and Entrepreneurs

Business owners and entrepreneurs also number among those who will find Google Ads classes a worthwhile investment. Understanding how to take advantage of all of Google Ads’s features can help them reach their target audience, drive traffic to their websites, and ultimately increase sales. These classes equip business owners with the skills to create targeted ad campaigns, optimize their budgets, and measure the success of their advertising efforts. Mastering Google Ads gives entrepreneurs the skills to enhance their marketing strategies and gain a competitive edge in their respective industries.

Who might find it worthwhile?

Individuals Exploring Marketing Careers

Those considering a career in marketing but unsure of their specific focus may find introductory Google Ads courses beneficial. These courses provide foundational skills applicable across various marketing disciplines, offering a solid starting point for further specialization in areas like search engine marketing or social media advertising.

Professionals in Related Fields

Professionals working in fields such as sales, public relations, or content creation might find Google Ads classes helpful. Understanding how to leverage Google Ads can help them contribute to marketing projects, even if their primary responsibilities do not include advertising. Introductory courses can help these professionals become more self-sufficient in collaborative environments.

Freelancers

Some freelancers may benefit from Google Ads classes as well. Google Ads allows freelancers to provide more comprehensive digital marketing solutions, helping their clients achieve better results. Google Ads expertise can also increase freelancers’ credibility and marketability, allowing them to command higher rates and secure more projects. Understanding Google Ads can also enable them to manage their own marketing efforts more effectively, driving business growth and expanding their client base.

Who probably doesn’t need a Google Ads class?

Hobbyists and Casual Users

Individuals interested in using Google Ads to promote personal projects may not need formal classes. Those looking to promote a small event, personal blog, or side project can often learn the basics they require to get started through free online resources and tutorials. For these users, the investment in a comprehensive Google Ads class may not be justified, as they might not require the in-depth knowledge that a professional campaign manager would need.

Experienced Marketers with Established Skills

Marketers who already have substantial experience in digital advertising and a strong understanding of Google Ads probably will not benefit from attending a Google Ads class. Those who have successfully managed multiple Google Ads campaigns and have a proven track record may find they can continue refining their skills through self-study or specialized workshops focusing on advanced techniques rather than introductory classes.

Individuals in Non-Marketing Roles

Professionals in roles that do not directly relate to marketing, such as administration or operational positions, are likely to not find Google Ads classes necessary. While a basic understanding of Google Ads can be beneficial, these individuals are unlikely to need the in-depth knowledge required to create and manage successful campaigns. Instead, they may benefit more from general marketing knowledge or training relevant to their specific job functions.

Learn Design Skills with Noble Desktop

Professional training school Noble Desktop offers a 12-hour Google Ads Bootcamp live online or in-person at their campus in Midtown Manhattan. Flexible scheduling options allow you to complete the class in two full-time sessions or about two weeks of part-time evening sessions so you can continue working through your studies. Ideal for business owners, entrepreneurs, and current or aspiring marketers, Noble’s Google Ads Bootcamp provides the theoretical and practical training you need to help you manage successful ad campaigns. Your live instructor will lead you through topics such as setting up and managing a Google Ads account, keyword strategies and match types, bidding strategies, the Google Ads auction process, creating effective ads, optimizing campaigns for maximum results, and best practices for landing pages and conversion tracking. Students receive a verified digital certificate of completion and the option to retake the course for free if desired.

Noble Desktop’s Google Ads Bootcamp can be taken on its own or as a part of their Digital Marketing Certificate. This certificate program is a perfect fit for you if you aspire to launch a new career in marketing or add extensive digital marketing skills to your current professional tool kit, including Google Ads expertise, SEO, social media marketing, and analytics tracking. This flexible career-focused bootcamp is available as a live online or in-person class in Manhattan and on a full-time or part-time schedule. With hands-on projects and personalized guidance by live expert instructors, you’ll discover how to develop and manage multi-tiered campaigns, optimize your marketing for search engines, and utilize Google Analytics to track performance and conversions. Perks of this Digital Marketing Certificate program include a bonus AI for Marketing class, a free retake option, six one-on-one mentorship sessions for career support, guided portfolio development, and a verified digital certificate of completion, all setting you up for success in your future marketing career.

Noble Desktop also offers a free tool that makes it easy to find live Google Ads classes near you.