Yes, as a matter of fact, a digital marketing bootcamp is a good way to jump start your job search. You can learn a valuable new skill or upskill in a chosen area. A bootcamp is also a great networking opportunity to help you find a new job.
What Job Prospects and Career Paths are available for Digital Marketing Bootcamp Graduates?
As more companies’ dollars continue to funnel toward this industry, professionals with a background in digital marketing are in rising demand. Digital marketing skills can lead to various types of career paths, including jobs in strategy, data analytics, social media, and consulting. Think about adding some digital marketing skills to boost your employability. Those with expertise in the field can be flexible, working in-house, on a small team, or even freelancing from home. Salaries for every position will fluctuate depending on location, niche skills, or other areas of expertise within the field.
Are Digital Marketing Bootcamps Good for Beginners?
Digital marketing bootcamps present in depth training in multiple topics that can help beginners learn digital marketing skills. If you start with a class like digital strategies and web optimization, you will learn the foundations of digital marketing online. If you want to learn more about individual social media platforms, you can take a bootcamp class on Facebook marketing or TikTok marketing.
Bootcamps only last one or two days, so you can build up your skillset over time. You can also choose classes in particular topics that interest you. Google Analytics and Google Ads bootcamps will introduce you to these useful tools. Bootcamp courses are a quick and efficient way to learn digital marketing as a beginner.
What Career Services Do Digital Marketing Bootcamps Offer?
Some training programs include career coaching in bootcamp classes. Noble Desktop offers 1-on-1 mentoring sessions, a resume and portfolio review, and professional advice on applying for jobs.
Noble's Social Media Industry & Portfolio Bootcamp covers creating a portfolio, resume and LinkedIn optimization, and building an effective social media presence. These classes should be taken near the end of your digital marketing training.
What Jobs will a Digital Marketing Bootcamp Qualify Me For?
There is quite a wide range of job descriptions and salaries in digital marketing, which depend largely on location, company size, skill set, and experience. No matter where you’re located, if you’re interested in a career in the industry, it’s a good idea to add digital marketing skills to your toolbox.
Digital Marketers are responsible for designing, managing, and reviewing digital marketing campaigns. They also use data analytics to review digital marketing campaign results and provide guidance for future campaigns. According to Indeed, these professionals typically start with a salary of about $61,000 a year.
Digital Strategists also make around $61,000 annually, while Search Managers bring home about $87,000 per year. A search manager knows how search engines work and how to use them to get results. These digital professionals will generally manage both organic (SEO) and paid search projects.
Social Media Marketers focus on building a following on social media platforms to drive traffic to a company website. They share content and track audience response. Social Media Marketers earn a yearly salary around $70,000.
Web Optimization Specialists, who analyze data and web traffic and make targeted recommendations to increase user engagement and improve the end-user experience, earn an average yearly salary of about $64K.
If you are more interested in the data side of digital marketing, you can become a Digital Analyst. You will work as part of a marketing team, collecting and analyzing data, gathering insights, and reporting your findings to your colleagues. Digital Analysts earn around $80,000 per year.
Can I Freelance After Completing a Digital Marketing Bootcamp?
Some people choose digital marketing because it is easy to start a freelance career. Freelance Digital Marketers are independent contractors who are responsible for finding work, completing projects, and handling the financial end of the business, including invoicing and taxes. While freelancers have a lot of responsibility, they also have a lot of freedom, and many freelancers enjoy setting their own schedules and making their own decisions.
Freelancers spend a lot of time looking for work. You can advertise your services on websites like Upwork and Fiverr, where you either bid for jobs or set a price for projects. You can also check for contract work on LinkedIn or any of the job boards for freelancers like Flexjobs.com or Remote.com. After you have checked for work and answered emails from prospective clients, you will get to work on projects you have on your schedule. It isn’t unusual to have multiple projects for different clients to work on each day. You might also spend time video conferencing with clients or talking on the phone.
You also need to pay attention to the business end of freelancing. People will hire you as an independent contractor, so you need to keep track of your own hours and costs and make arrangements to pay taxes. You will also need to send invoices to clients and reminders if they don’t pay you. You are responsible for all of the details.
Are Digital Marketing Bootcamps Good for Upskilling?
Digital marketing bootcamps are perfect for upskilling. These one to three day courses focus on a single topic, so if you want to learn a new skill like Google Analytics or Facebook marketing, taking a bootcamp class is the way to go.
Bootcamps are also a good way to stay up to date with changes in the digital and social media marketing field. The internet is constantly evolving. New platforms and tools are developed and established players are always making changes and releasing new versions. Signing up for a bootcamp class will help you catch up, especially if you have been away from the field even for a few months.
What Does a Digital Marketing Bootcamp Offer Over Other Means of Finding a Job?
Having a digital marketing bootcamp on your resume lets potential employers know that you have been trained in the skills they are looking for. While it is possible to teach yourself digital marketing and put together a portfolio for a job search, it is much easier and faster if you sign up for a bootcamp course. Class assignments are designed to give you experience in real-world marketing situations and help you build a portfolio.
Another advantage of digital marketing bootcamps is the opportunity to network with the instructor and other students. Digital marketing is all about building relationships and a bootcamp class, either in-person or live online, can help you collect contacts, share information, and get advice.
Learn Digital Marketing Skills With Noble Desktop
Noble Desktop offers both bootcamp classes and certificate programs on digital marketing topics. The Digital Marketing Certificate offers 120 hours of hands-on instruction on digital marketing strategy and web fundamentals, SEO, content marketing, email marketing, Google Analytics, Google Ads, and bootcamps on individual platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok. The certificate includes additional courses in social media content marketing, streaming for social media, and a portfolio course.
If you are looking for a course that focuses on social media platforms, Noble's Social Media Marketing Certificate will boost your skills. This course includes 72 hours of instruction on different platforms and how to choose the ones that are right for your campaign. You will also learn about creating content for social media and how to use the analytics tools offered by the platforms. The course concludes with a class on the social media industry and portfolio preparation.
Noble's Google Analytics Bootcamp provides a deep dive into this important marketing tool. Understand key terms, find out what to track, how to understand reports, and how to assess the success of a campaign. The 6-hour course will also look at the differences between GA4 and the new Universal Analytics.
Learn all about keywords and searching with SEO Bootcamp from Noble Desktop. This 12-hour class introduces search engine optimization and how search rankings work. You will learn how to use keyword research tools, techniques for writing SEO content, link building strategies, and optimization techniques.
Google Ads Bootcamp will teach you how to plan a paid advertising campaign for Google searches. This 12-hour class from Noble will teach you how to set up an account, how auctions work, and how to create ads that convert. The course will also cover best practices for landing pages, how to set up call and conversion tracking, how display ads work, and automating your campaign.
Noble's Digital Marketing Strategy & Web Fundamentals is an introductory class for anyone who wants to find out what digital marketing is all about. This 6-hour class covers the key skills you need to increase traffic to a website, generate leads, and close sales. You will learn how to develop a digital marketing strategy and analyze your campaign to improve your return on investment. The course also covers techniques for optimizing your website to increase conversions.
High-quality content is the best way to market a product or service and Noble's Content Marketing Bootcamp will teach you how to do it. Learn about strategies and solutions for content marketing, develop an understanding of content creation and best practices, and create a plan to promote, track, and optimize your content in this 6-hour course.
Learn how to build an effective email list, create compelling emails, and optimize your campaign for success in Noble's Email Marketing Bootcamp. This 6-hour course covers the important role of email in a marketing strategy, the qualities of a successful campaign, and how to get the most out of your email marketing.
Related Digital Marketing Resources
How to Learn Digital Marketing
Master digital marketing with hands-on training. Digital marketing refers to marketing a service or product through online platforms such as social media, search engine websites, blogs, and email.
- Digital Marketing Certificate at Noble Desktop: live, instructor-led course available in NYC or live online
- Find Digital Marketing Classes Near You: Search & compare dozens of available courses in-person
- Attend a digital marketing class live online (remote/virtual training) from anywhere
- Find & compare the best online digital marketing classes (on-demand) from the top providers and platforms
- Train your staff with corporate and onsite digital marketing training